Photography by Mark Borthwick for Mykita: SS 2020
British photographer Mark Borthwick has worked with Mykita through a multitude of campaigns and his latest work for the brand – entitled Light Narratives – illustrates his characteristic unaffacted style and authentic approach with a particularly compelling mood. As storytelling goes, the imagery is perfectly in keeping with the personal aspect of Mykita design, capturing real faces and real glances and expressions in a landscape that is evocative and mesmerising, with wide-open spaces.
Created in a remote area of Portugal, the minimal imagery features deliberate contrasts in close-up portraits, group shots and landscapes, while across some of the photographs are the distinctive pink and lilac movements in light from the sun, a trait that is typical of the style of the photographer. Below: a short ‘behind the scenes’ film from the shoot in Portugal by Mark Borthwick.
The campaign images show frames styles in the Mykita Lite, Decades and No1 Sun collections, in contemporary stainless steel or acetate/steel combinations. In synergy with the photography and the neutral colour palette dominated by blue sky and tan earth, interspersed with flashes of bright crimson fabric, the eyewear designs come in pared down and classical tones of matte silver, champagne gold and black, with some unexpected twists and contrasts in a gentle purple bronze/pink clay combination and a topaz/shiny copper mix. For more information about the new SS20 styles now available at Mykita, visit www.mykita.com