#THEGOODQUARANTINE Collection by @nina_mur_eyewear – Spanish label is producing its next edition in virtual collaboration with opticians through the lockdown
Nina Mûr founders Lorena Serrano and Davide Fichera have launched a sustainable design project during the coronavirus quarantine – out of their home in Madrid – to share the creation of their next edition of eyewear with opticians. Their aim is to produce something both creative and unique at this unprecedented time through virtual connection with friends and optical partners.
The design duo plans to create five unique collaborative styles in the Quarantine collection – underlining the sustainable concept and production typical of the Nina Mûr brand while bringing together a community of like-minded people to create a human connection and shared ‘creative’ experience beyond the isolation and lonely existence of lockdown. Above: Lorena working from home on lockdown in Madrid (April 2020) – pictured with son Luca
“We will create these glasses with our usual sustainable materials, principally wood, and our usual local production in Madrid,” explains Serrano. “We have asked friends and optician contacts taking part to provide a drawing or a photo of a drawing as a starting point. We have people working on this project around the world, in Japan, France, Italy and the USA. Once the designs are in they will then vote themselves on their favourite designs – we propose to create the most ‘popular’ five styles through this process, once the voting is completed the week after next.”
#TheGoodQuarantine Collection by @nina_mur_eyewear + @nina_more_eyewear with be available for purchase in May 2020. Watch this space to see the collection soon! For more information visit www.ninamur.com