London Fashion Week 2020: first digital event

Seasonless, gender neutral, with both men’s and women’s collections and a mix of new launches – designers are adapting to new ways of working and presenting new lines online at the first virtual fashion week #LFWreset

London Fashion Week (#LFWreset) has launched today as a digital event, hosting multimedia content from designers, creatives, brand partners and other key collaborators. Described as a global meet-up point, the website is filled with content ranging from interviews and playlists and  podcasts to digital showrooms + lookbooks, webinars and designer diary “stories”, available to all who wish to be a part of it, and (uniquely) not just trade. Above: London-based Brazilian designer Joao Maraschin – New Foreigner Traveller series – the photoshoot is launched at LFW today – with photography by Lucas Fonseca – Maraschin: ” I invited Brazilian photographer Lucas Fonseca to create a collaborative series that would show both our visions of the collection adapted to the current situation.”

The event promises a new format with an official schedule of brands and shows the typical support for and dedication to young designers and emerging talent where feasible. They include Brazilian designer Joao Maraschin who launched his collection Foreigner Traveller in February 2020 with London College of Fashion. Maraschin’s new work is presented in powerful still life photography by Lucas Fonseca where the absence of models offers a poignant reminder of current restrictions and difficulties of working as we did before.

London Fashion Week takes place from 12th to 14th June from its new home at https://londonfashionweek.co.uk

To find out more about Joao Maraschin and his new collection, visit https://londonfashionweek.co.uk/designers/joao-maraschin/

www.joaomaraschin.com