The Belgian watches and eyewear brand has new opened its new architect-designed flagship store in the heart of its home town of Antwerp. The design is by Berlin-based architectural studio AAS Gonzalez Haase. Keeping the interplay between light and architecture at the forefront of their designs, AAS have gained an established reputation for their innovative spatial concepts. Their work includes major artwork installations, luxury retail interiors, residential extensions and conversions for industrial and art-related spaces. Some of their best noted works include the Marta Herford Museum, the redesign of the Balenciaga stores and the Andreas Murkudis Berlin store.
For KOMONO in Antwerp, AAS emphasised their spatial language by creating a clear gallery in which the eyewear, watches and related product takes centre stage. A reduced palette of materials combined with smart use of space focuses on transmitting the light and creates an airy visual effect. From translucent to opalescent, the materials are assembled in simple and repetitive display shapes to avoid any unnecessary details. Large mirrors are separated from the main displays and convert into the large glass windows so that light naturally flows into the space and is diffracted among the displays. Bright horizontally placed ceiling lights accentuate the goods presented and further enhance this concept of spaciousness.
KOMONO, Kammenstraat 46, 2000 Antwerp – www.komono.com