Face masks: the new essential accessory and fastest evolving product category in fashion
Beautiful, artistic masks – to wear with statement eyewear – are now a category of their own. Many fashion companies and designers are launching their own lines, many of which have been created from existing fabrics and remnants from other lines.
London-based print artist Lisa King’s styles are upcycled from fabrics used in previous collections. Made from 100% silk and produced in London, Lisa is working closely with a family run factory; the creation of masks also meant that Lisa could continue supporting workers, following the devasting effects on small businesses from Covid-19.
Each mask has been designed for a snug fit with double layered silk and adjustable ties, with an inner pocket which can hold a disposable filter for extra protection.
The collection of masks – with designs for men and women – showcases Lisa’s signature prints which are hand printed in Worcestershire, UK and retail at £30. In support of the London based artist and offering their customer access to a conscious and considered face covering option, on July 2nd renowned British department store Fortnum & Mason launched an exclusive selection of Lisa King masks online and in store. Above: the artist modelling her own new mask design
Echoing the brand’s philosophy on conscious manufacturing and sustainable efforts, Lisa King produces products on demand and creates pieces as a canvas for her art in her London based studio. Following a limited number of masks that are now available on the brand’s website, Lisa King adopts a made-to-order approach which results in waste reduction and minimises their environmental impact. In addition, Lisa King uses compostable or recyclable packaging throughout her products.
Lisa King distributes 10% of proceeds of face masks made through the brands website to The Black Curriculum – an initiative that teaches Black history all year round in schools for students aged 8-16, alongside the Emergency Designer Network – a volunteer-led collective supplementing PPE stocks for the NHS (UK) in the fight against COVID-19. For more information and to purchase online visit www.lisakinglondon.com