Trends: bold, dazzling statements

While small-scale brands enjoy popularity among consumers who seek authenticity, quality and style, these labels are also seeing more and more opportunity to propose bold statement designs, with interesting colours and a more individual look, even in these times of global pandemic.

Certainly, growth in timeless, unisex classically oriented specs and sunglasses is expected where economic recession looms, and a desire to play things safe may become the status quo. However, smaller independent labels continue to tell us that their specialist designs – those that offer a different more unique style focus, are still very much in the running when it comes to current purchasing trends. Some have even cited lifestyle changes such as our continued use of Zoom – where the camera hones in on the upper body and face – as precipitating a trend for more adventurous specs choices and a shift toward colour and more impactful, memorable shapes.

Above: SOL SOL ITO model 048 offers a new interpretation of a 70s square eye shape in daring tones of red, hippie gold or blue  – the sunglass style is eye-catching for its novel shaping but also for its beautifully curated colour palette – if wearing with a mask then coordinate colours carefully. Photo by Hans Hansen

TVR advert 2021 linked to the TVR website
Hall of Frames Zurich Convention Center 12-13 September 2021
VAVA Eyewear
Model Regumbo by l.a.Eyeworks: no-ordinary round shape – the inner rim features a “floating” lens mount

For an unforgettable statement, the bold signature shaping of a floating lens mount is the eye-catching focus of the Regumbo by l.a.Eyeworks – a frame that is as extraordinary as it is aesthetically exciting. The dazzling colour choices range from the classic black to a soft delicate powder pink and absolutely adorable patterned ‘Merry Mix’. Visit

Reflect Eyewear – AF17 Newquay in Coral Red – made in Italy and featuring Italian UV protective sun lenses

Elongated narrow 90s inspired sunglasses have been around for a while now and are still a staple for Gen Z. The colourful versions which offer a funkier spin (AF17 above by Reflect Eyewear) are a particularly desirable statement-making style accessory this summer with growing appeal for all ages and sexes. The Newquay comes in black and coral red – and has decent UV protective lenses at a very competitive price. Find more 90s inspired shapes in this genre for men and women at