Christian Roth: cat’s eye model Firi

The Firi is back: photographed by Alexander DiGenova

Christian Roth’s Firi sunglasses come from a tradition of iconic eyewear designs, modelled in signature ultra-beveled acetate. The style is featured in Roth’s new campaign by Alexander DiGenova, the 23 year old designer, photographer and creative director.

Above: Juliana wears Firi by Christian Roth, described as a “punky cateye design” – photography by Alexander DiGenova

Christian Roth as seen by Alexander DiGenova

Set in his Los Angeles apartment, Alexander enlisted his fellow creative muses, models and friends isolated with him in lockdown earlier this year, to embody the spirit of the eyewear.

“A bold, sculptural silhouette is perfect on Juliana and reminiscent of her essence,” said Alexander. Though in her early 20s, Juliana has traveled the world three times over and is fluent in French. Her monochromatic aesthetic is never complete without sunglasses.”

Christian Roth’s Firi in pastel pink
Product: Firi cat’s eye Brand: Christian Roth Website: www.dita.com Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].