An experiment comes to fruition: The Good Quarantine collection 2020, produced in a virtual collaboration with opticians around the world
Sustainable principles, a shared human experience and a creative vision: Nina Mûr’s Good Quarantine collection has launched this season. Through a process of virtual consultation and an exchange of ideas during the isolation of lockdown in April and May, the concepts for each model grew out of shared experiences and design discussion, fueling creativity as an “escape” in difficult and uncertain times. Above: model Bux in blue steel / hammered gold. The imagery in the new campaign was inspired by haunting images of David Lynch
“We collected the cinematographic and surrealism of the moment that we lived during lockdown, while we created this very special collection together….” Lorena Serrano, co-founder and creative director
Participating opticians were eventually invited to submit their original designs to be voted on by a panel of professionals, among which Eyestylist was delighted to take part. The resulting collection includes 5 models – Alohe, Ansostyle, Ottificio, Bux and R&B, each one made to order in the label’s high-quality birch wood, a material that is flexible, lightweight and perfectly sustainable, with origins in a reforested cultivation in Finland.
For more details about the TGQ project read Eyestylist’s first feature about the collection written in April 2020 during lockdown: https://www.eyestylist.com/2020/04/from-lockdown-nina-mur-launch-collaborative-design-project/ For details about the frames which are made-to-order, visit www.ninamur.com