Eyestylist update: Events for 2021

An Eyestylist update on trade fairs – 2021 looks set to welcome some new formats for the eyewear business’ trade events. Hall of Frames has joined with the You & Eye Weekend organisers to trial their new format in Lucerne in Switzerland based across venues as opposed to being held in one single place.

With the ongoing disruption to European eyewear events, the Swiss fair organisers, Hall of Frames GmbH has come up with a new opportunity for independent eyewear brands and opticians, designed for safety and wellbeing in the current climate, as well as enjoyment. Their new concept, in partnership with You & Eye Weekend (fair organisers from Sweden who arranged an eyewear event in Gothenburg in September 2020) will take place in the stunning cosmopolitan city of Lucerne in Switzerland in May. The exhibitors will be dispersed across unique venues within easy walking distance of one another so that the visiting and viewing of collections can be made both pleasurable and safe. The organisers have suggested that as well as exhibiting in hotel suites or stores, there will also be opportunities for brands to show in special private venues which are not normally open to the public.

The heart of the new event will be an electronic platform through which all registrations will be processed, and all information exchanged between the organisers, exhibitors and visitors. This platform will be activated at the beginning of January 2021 and will be regularly updated.

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Hall of Frames Weekend will take place in Lucerne, Switzerland at multiple locations from 8th to 10th May 2021. The event is designed for store owners and opticians who wish to view and purchase collections for their stores. (trade only). Also taking place in 2021, the Zurich Hall of Frames (also trade only) is planned for 12-13th September in the newly renovated Zurich Convention Centre. www.hallofframes.ch