EoE Eyewear: surprises for the season

Eco glasses – The label from Swedish Lapland pushes boldly forward with new, expressive, ideas in its sun and optical collections where contemporary design links with consistent sustainable focus and innovation. This brand proposes creative concepts distinctive in their eco-friendly commitments while combining the elegance and simplicity of Scandinavian design with the stark beauty of the nature of its homelands. Above: the cat eye model Burträsk by EoE Eyewear.

Eco glasses – Burträsk by EoE Eyewear – made from acetate remnants

A highlight of the line this season is the structured, oversized cat eye model Burträsk, a frame made from “valuable waste”.  “Normally when glasses are produced from virgin acetate, more than 75% goes to waste,” EoE told Eyestylist. “The material that isn’t used simply ends up on factory floors – considered useless. At EoE, we take care of this waste, turning it into beautiful, wearable new frame styles.”

Dorotea by EoE Eyewear

Acetate with flecks of natural fir tree needles is a novel addition in the line and the first of its kind. The Dorotea model (above) is an old-time favourite at EoE and the decorative make-over in the material is extremely elegant and eye-catching. This model is inspired by a village along highway E45. EoE explain: “The village – Dorotea – in Vasterbotten County was named after Queen Fredrika Dorotea Vilhelmina but we love the nickname, “the southern entrance to Lapland.”

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Close-up of model Dorotea in acetate with fir tree needles embedded in the material

In 2020, EoE has released a series of bestsellers in new colours and materials as a celebration of their 10th Anniversary. To read more about the 2020 editions by EoE, click on the link: www.eyestylist.com/2020/03/exclusive-collection-eoe-eyewear-for-10th-anniversary/ To see more of the latest styles by this label, visit EoE Eyewear at www.eoe-eyewear.com