Cubitts has arrived in Belgravia, London

The store is designed by Child Studio, with bespoke display shelving inspired by Eileen Gray, the pioneer of the modern movement in architecture

The British independent retailer Cubitts has announced its latest opening in the heart of Belgravia, London. Located on 43 Elizabeth Street, the launch marks 12 stores nationwide, bringing Cubitts’ spectacles to the borough of Kensington and Chelsea. The announcement follows an opening outside London in Leeds, just a few weeks previously in November 2021.

Cubitts – Belgravia, London

Designed by Alexy Kos and Che Huang of Child Studio, the elegant Belgravia store draws influences from the architectural legacy of the master builder Thomas Cubitt, who created the masterplan for large areas of this part of London, and is credited for defining its architectural appearance.

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Cubitts in Belgravia opened in December 2021

The interior aims to restore and highlight the original features of a classic Townhouse with refined and understated mouldings, architraves and cornices. The intimate domestic nature of the space is highlighted through a selection of iconic pieces of modernist furniture, art works from Anni Albers and others, plus a reclaimed fireplace, creating a contemporary interpretation of the classic drawing room.Bespoke display shelving in the store has been designed to reference the room dividers of Eileen Gray, the pioneer of the Modern Movement in architecture.

About Cubitts – Cubitts is a modern spectacle store, founded in King’s Cross, London, in 2013 by Tom Broughton. Cubitts is driven by the belief that spectacles should be transformative objects – a confluent fusion of design, function, and style. Each frame is made by hand using materials such as Italian acetate, Japanese titanium, German hinges and Indian water buffalo horn. All styles have the option of being optical or sunglasses and each frame comes with an artist-designed cleaning cloth. https://cubitts.com