The UK optical fair, moved from January, is confirmed to take place in April 2022 at ExCeL London in the city’s historic Royal Docks / independent brands from Denmark, France, Italy, Switzerland, US and UK will be showing
Confirmed for the weekend of 23rd, 24th and 25th April 2022, with postponement from January, 100% Optical is looking forward to a show to remember, after a lapse of two years due to the Covid 19 pandemic. The fair, which is now billed as the premiere optical event in the UK, takes place at ExCeL London, a landmark exhibition centre on the East side of London. A handful of exclusively independent brands will show with cutting edge, innovative design collections, in a wide selection of eyewear materials including acrylic, acetate, 3D printed and eco-friendly materials. Above: Kirk & Kirk are a firm favourite among the independent brands who exhibit at 100% Optical; the label is known for its unique lightweight acrylic material and statement colours – model pictured – Guy in the Centena collection in Corn yellow – oversized and mega bold – https://kirkandkirk.com
Struktur plays with volume, colour effects and bold and dashing acetate construction. The frames, which are made in Normandy in Northern France, will make a special appearance at 100% Optical, with models such as ‘The Boards of Deauville” – a characterful acetate frame with sculpted contours, named after a walkway in the seaside town by the side of the historic Pompeian therapeutic Baths. Find out more about Struktur Eyewear at https://en.struktur-eyewear.fr
Ørgreen Optics has a wealth of new styles coming this season. The launches began this month with four new styles in the fashion-forward Imaginary Lines collection produced in a carefully balanced combo of 100% pure titanium and beta-titanium. The colour range is exciting and contemporary in this series, with tones like striking purple and shiny gold (above) and deep space blue and rose gold. Find this collection and more by the Danish innovators at Ørgreen – showing at 100%! – www.orgreenoptics.com
Gotti Switzerland is a regular exhibitor at the London fair, bringing a selection from across its 3D printed, rimless, acetate and titanium lines. The advanced technical precision and refined aesthetic has long been popular in the UK, and continues to be a reference for quality and innovation. Gotti Switzerland recently announced new acetate styles including Hanlon and Heins, frames which have been milled from solid acetate, polished by hand and built the traditional way with elegant rivets. www.gotti.ch
Tree Spectacles from Italy will exhibit their artisan collection for the first time in London. The Italian label produces exclusive collections in advanced materials including eco acetate, surgical stainless steel and titanium, always upholding the Italian traditions of fine eyewear through design excellence, experience and production know-how. For more information: www.treespectacles.com / Recommended by Eyestylist: watch out for the independent brand selection at 100% Optical, including: Albert I’m Stein (Italy), Bird Eyewear (UK); Kirk & Kirk (UK), Erker’s 1879 (USA), Gotti Switzerland, Nathalie Blanc (France), Struktur (France), Ørgreen Optics (Denmark), Portrait Eyewear (Italy) and Tree Spectacles (Italy). To find out more about the fair and to register, visit www.100percentoptical.com CN
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