Preview opti 2022
Futuristic, monochromatic and built with sustainability at the forefront of their raison d’être, the latest collection from VAVA – which shows this weekend in the ‘opti’ trade fair – proposes gender-fluid sunglass styles with impressive shapes, presented in classical black or white and a calm yet striking fresh tone of aqua ‘haze’. The architectural shapes at VAVA often explore the elimination of superfluous compositional elements and work with minimalist concepts and simplicity with astute attention on technical precision. Above: The new campaign images for VAVA are the work of André Brito, a Porto-based fashion and nude photographer. Pictured, VAVA frame in white: WL0052
The Spring/Summer collection was created in the context of the brand philosophy, – named VAVA THEOREM – which supports the intertwining of the needs of humans and Planet Earth.”It fuses our principles and actions in the pursuit of equilibrium that we are committed to follow. It’s about enhancement of people, protection of the environment, respect of ethical values and promotion of culture.”
VAVA frames are produced in Italy with a careful, modern, and wholly studied approach to sustainable manufacture. The VAVA ideology is to offer a high-quality product that embodies the experience, knowledge and art of the great masters of handmade eyewear. According to the brand, this knowledge is gradually being lost as we live in an era when mass-production flourishes and the use of low-quality materials dominates. VAVA seeks to foster a dialogue between craftsmanship and high-tech solutions.
The core concept of the brand is also closely linked to the “post-industrial” society in which we live. VAVA plays around with people’s imagination and “science fiction”. The creators are inspired by futuristic unisex characters, who have helped to create the minimal silhouette and monochromatic concepts. This unisex philosophy and minimalistic aesthetic – which VAVA believes is the future – are naturally interwoven into the brand DNA. VAVA will exhibit this weekend (13th to 15th May 2022) at the trade fair opti in Munich. Find out more at https://vavaeyewear.com