Mido preview: Nina Mûr - exclusively for you

The Madrid based brand, Nina Mûr conforms to a philosophy of slow-luxury, where each frame is made individually and exclusively in their studios. Founder and Creative Director Lorena Serrano Peinado agreed to share a preview of her new sunglasses and glasses designs, before the launch at Mido in Milan which takes place from Saturday (4th February) next week.

Delicacy, strength, high technology and craft. With its focus on conscious production, technological precision, and artistic design and colour, Nina Mûr continues to follow a unique path in eyewear, producing their frames from sheets of birch wood, a natural sustainable wood that is light, flexible and durable – in a host of gorgeous colours.

Launching new models in two collections next week in Milan, Lorena says her new designs focus on timeless classics, with the signature style and distinctive, delicate colour palette of the brand. “The new prescription glasses and sunglasses are based on clean and geometric shapes. Simple shapes which are easy to wear on a daily basis but carefully and beautifully designed.” She says the challenge in the current period has been to make glasses that are powerful but classic and elegant at the same time, offering real versatility and choices for everyone. She looked carefully at ways to revisit the origins of a well designed frame. Above: Lorena Serrano Peinado, photographed by Amanda Sellem exclusively for Eyestylist.com. Lorena is the creative director behind Nina Mûr.

100% Optical 28 FEB - 2 MAR 2026, Excel London

Bold and geometric shapes in the ‘Constellations’ collections which will launch at Mido, Milan – February 2023

“We have called the sun collection “Constellations”. They are silhouettes with geometric and polished lines that maintain the same thickness throughout their entire surface, in contrast to the ‘heels’ of the temples, stronger and more brutalist, which contrast with the application of extra elements and the change in colour.”

Both the sun and the optical collections play with geometries and are based on timeless and slow fashion with a carefully studied design. ‘Constellations’ joins the points of the geometries through uniform lines. “It is a nod to family bonds, says Lorena. The styles are designed for all types of people without ceasing to be very special pieces that play with contrasts in colour and different weights in the frame.”

Preview “Mido”: *Nina Mûr will show new optical frames described as “timeless classics”*

The line of optical frames is described as an aesthetic exercise. “We have played with geometrics lines to show that a pair of glasses with lots of design work can be worn easily and elegantly.”

Asked to relate any news from their work in the last months, the Nina Mûr team told us they have recently moved their headquarters to a larger and more diaphanous space very close to the centre of Madrid. Lorena explained: “The new studio/workshop offers a much better space for our production needs..for the new year it will allow us to have more opportunities for an easier development of our research and innovation that we like so much.”

In this period has continued its research in volumes and the application of new materials combined with our classic materials like wood. Some of these developments are still in the experimental phase and will be unveiled in future collections.

Nina Mûr will exhibit at MIDO in Milan and 100%, London. Find out more at www.ninamur.com