100% Optical, London: latest news

100% Optical will showcase a wide choice of eyewear brands in London this weekend – the latest releases will include some of the new products highlighted here putting the spotlight on high-tech, 3D printed and sustainable materials, including recycled materials, bioplastics, wood and stone….offering British opticians a great opportunity to see the evolution of independent eyewear design. A very bright and bold colour palette will be a feature across the exhibition stands this year! 

This weekend marks a highlight in the UK’s optical calendar with the 2023 edition of 100% Optical, from Saturday 25th February to Monday 27th February 2023. The fair takes place at ExCel, London’s premiere exhibition centre in the east of the capital, close to Canary Wharf.

A wide selection of eyewear companies, including independent brands, have confirmed their participation in the London event, among them Ørgreen Optics, Rolf Spectacles, Sea2see, Tree Spectacles, Kirk & Kirk, Morel, Erkers1879, Struktur, SALT. Optics, FACE A FACE, Woow and Nirvan Javan, to name a few.

Award-winning natural materials experts Rolf Spectacles will be represented for the first time at 100%, and have two nominations in the Love Eyewear Awards (kid’s category and sustainable frame category). The Tyrol based artisan label has become a go-to brand in the UK for opticians stocking premium eyewear, and is recognised for its extremely innovative mix of natural eyewear materials, from natural wood and stone, to 3D printed bean based glasses. Above: Rolf Spectacles will head to 100% Optical for the first time, with an array of sustainable natural frames for adults and children – pictured, girl wears the Gamma glasses in the evolved collection – created with natural stone

Find trendsetting colour combinations in the new collection at Woow Eyewear at 100%

Multiple colours and structures with interesting angles and spaces are typical features of the new Woow Collection by Design Eyewear Group. This upbeat line for SS2023 is inspired by holidays and relaxation, and a mood of carefree fun. Preview the frames at www.wooweyewear.com

Nirvan Javan : the collections by the Swiss designer will be on show in London for the first time

The eyewear collection by the Swiss based designer Nirvan Javan will be introduced for the first time in London, by The Exclusive Eyewear Agency. The collections are inspired by unique cities around the world including London, Tokyo, and Toronto. The brand has just announced its brand new Marrakech line, with frames informed by the colours and cultural richness of the historic Moroccan city. www.nirvanjavan.com

BCorp certified Sea2see: ‘sustainable’ eyewear made from 100% marine waste

100% Optical offers an opportunity to find leading sustainable eyewear brands making important steps in sustainability. They include the carbon negative eyewear company Sea2see, always a highlight at the 100% show, and Bird Eyewear, known for its timeless designs, which this year include a new line in bioplastics and recycled materials. www.sea2see.org

Bird Eyewear: launching a new line at 100% featuring bioplastics and recycled materials

100% takes place over three days at ExCel London. Some of the highlighted events during the weekend with include the award ceremony for the Royal College of Art Competition – with the theme ‘Sunglasses that do not cost the earth’, the presentation of the Love Eyewear Awards, and an opening night party with live music. For further information www.100percentoptical.com 100% Optical is a trade-only optical event.