‘Be Green’ is the new message at Woow Eyewear as the brand introduces biodegradable materials on its 10th anniversary
Celebrating its 10th anniversary in 2023, the team at Woow Eyewear has revealed to Eyestylist that its latest project is a release of iconic and quintessential concepts from the last 10 years, produced in biodegradable acetate – a first departure in this collection. The specific material – produced by Mazzucchelli – has been selected by the Woow Eyewear design team on the basis of its verifiable provenance and its content which they explain includes cellulose powder from wood, and plasticizer (with bio based content). Above: new bio acetate model – HOLD UP by Woow Eyewear is part of a 10th anniversary edition ‘BE GREEN’ for 2023
The designers Claire Ferreira and Marianne Dezes who shared a preview of the collection with Eyestylist at Mido 23, told us that they have worked hard to produce a striking display of colours and colour concepts in the new material, giving the collection radiance and style.
Trendy highlights in the colour schemes include a graduated effect for the Come On style, combinations of bright tones which transform into gradient crystals in the model Marry Me and dazzling colour blocked tones using hues of bright pink or bold blues and greens for models Roof Top and New Rules. The classy re-edition shapes include designs for men and women, well known amongst fans of Woow, and featuring their catchy names embedded in temple tips, in customary Woow style! To find out more about the French label’s latest bio-acetate collection, visit www.wooweyewear.com