100% Optical: a 10th anniversary edition

The London show will take place on 24th to 26th February 2024 and promises an extra special event to celebrate 10 years 

100% Optical returns for its 10th edition in February 2024, an optical event which promises an ever wider selection of exhibiting eyewear, contact lens, lens brands and technology companies.

The 100% Optical fair organisers have already confirmed a line-up of independent exhibitors for the 2024 event which will include Frost, Blackfin, Bevel, Morel, Einstoffen, Erker’s 1879, Götti Switzerland, Nina Mûr, Paname, Etnia Barcelona, Erker’s 1879, Kaleos, Kirk & Kirk, Ørgreen Optics, Danielle Rattray, Nikon, Mokki, SALT. Optics and Seiko. Above: Kaleos display of on-trend sunglasses at 100%

The UK’s own independent eyewear brand: Kirk & Kirk

Kirk & Kirk are long-time exhibitors at 100%. Their bold, colourful distinctive collections are always among the highlights at the show for those seeking out the latest independent creative eyewear releases with all-round appeal. www.kirkandkirk.com

SALT. Optics’ sunglasses – SALT. is one of the independent brands that returns each year to 100% from California – www.saltoptics.com

Across the three-day 100% Optical show,  a myriad of topics and opportunities will be available to opticians, with sessions including keynote lectures, discussion workshops, peer reviews and interactive poster trails across a variety of different hubs. Key education topics will showcase myopia management, advances in clinical imaging, including the role of artificial intelligence, and dry eye disease.

Model Epic, a clean, minimal shape, which is part of the Volumetrica collection by Ørgreen Optics – the Danish eyewear innovators who have confirmed for the 2024 show – www.orgreenoptics.com

Trends and design directions for the Spring/Summer season are always a favourite topic at 100%, which hosts a popular catwalk show on stage through three days – a fun opportunity for optical retailers in the UK to see a showcase of frames by popular brands and independent designers – close-up.

Leach by Götti Switzerland: among the new advanced titanium releases by the Swiss eyewear company

Götti Switzerland will be a go-to at 100% for those who offer  high-end, premium eyewear in their UK stores. The collections at Götti include state-of-the-art materials such as titanium, buffalo horn and 3d printed glasses, Dimension by Götti – made exclusively in Switzerland. www.gotti.ch

Morel France: the French company’s first reading glasses collection has just been revealed this season – Morel is a regular exhibitor at the London fair – www.morel-france.com

100% Optical arranges the Love Eyewear Awards, with a presentation event hosted during the show, representing a ‘celebration of the sector’ and all that it has to offer. With 13 categories, the Love Eyewear Awards are an opportunity for all exhibitors to take part with a varied choice of categories, including ‘New Designer 2024’, ‘Women’s Sunglasses of the Year’, ‘Unisex Frame of the Year’, ‘Sustainable Frame of the Year’, ‘Best Innovation’ and more. The deadline for submissions for the 2024 awards is 4th December 2023, so there is still time to get involved!

100% Optical also continue to deliver the annual Royal College of Art Competition, a project which encourages RCA students from the department of “Fashion Footwear Accessories Millinery” to explore the world of eyewear and submit designs according to an annual theme. This year, in recognition of the 100% Optical 10th anniversary, the theme is “Perfect 10”. The shortlisted designs will be exhibited at the show. “The students have been asked to build their own 10 principles of good eyewear design,” the show organisers told Eyestylist this week.

“Once again the competition is supported by the Royal College of Optometrists in Craven Street London via Neil Handley. Tom Broughton from Cubitts will also offer advice and materials and expertise. Students will work closely with Steve Bunn in technical workshops hosted in Battersea. He has a track record of working with new eyewear students and makers. Students will also be supported by listening to advice given by eyewear experts like Rocco Barker, frame maker and collector and Frame maker and optician, Lawrence Jenkin alongside Bryan McGinn of De Selby eyewear in Hackney.”

100% Optical 2024 returns to its home at ExCeL in London from 24th to 26th February 2024. Find out more and register here: www.100percentoptical.com Location: ExCel London, Royal Location: ExCel London, Royal Victoria Dock, 1 Western Gateway, LONDON E16 1XL. Eyestylist.com is a Media Partner for 100% Optical.