Milan will host its 2024 optical event from 3rd to 5th February 2024 at Fieramilano, Rho
The annual trade-only fair MIDO attracts eyecare professionals, optical industry specialists, buyers and distributors from around the world to its comprehensive programme of events, workshops, seminars, talks and 8 extensive exhibition areas (in 7 pavilions) – featuring a huge hub of international eyewear brands, and lens, contact lens, materials, tech and machinery companies related to optics.
For those who seek independent or emerging labels and creative eyewear design collections, Mido proposes several dedicated areas which continue to be top destinations for inspiration and orientation for all visiting optical retailers. They include the Academy – for a curated selection of international independent brands – “who make originality their motto” and a Start Up area which hosts emerging players in the eyewear/optical product/accessory segments. This year, the Academy will welcome a large selection of independent brands and designers, among them Bayria Eyewear (Italy), Design Shower (South Korea), FFIN Eyewear – exhibiting for the first time in Milan (UK), Eyevan (Japan), FOLC Eyewear (Spain), Jean Philippe Joly (France), Gamine (US), Henau (Belgium), Leinz Eyewear (Germany), Junk Plastic Rehab (Italy), Nina Mur (Spain), Struktur (France), and the young Scottish designer, Danielle Rattray (UK).
In the Design areas, a vast array of current and avantgarde companies in the sector have booked to exhibit, including Ahlem, Akoni, Blackfin, Rigards, Capote, Movitra Milano, RES/REI and VAVA Eyewear. The Scandinavian company Orgreen Optics returns to MIDO this year – exhibiting in Pavilion 4.
This year, the START UP area (Pavilion 2) will include a variety of new collections and accessory lines, such as Alfred Kerbs Eyewear from Spain, EYESONOFF who produce accessories, and luxury brand LEIMANN from Paris, who will exhibit for the first time ever.
MIDO will host its annual awards at the 2024 edition to recognise excellence and sustainability initiatives within the eyewear sector. They include the BeStore Award, created to give recognition to exceptional retail experiences, and the ‘Stand Up For Green’ Award, designed for creative sustainable stand design at the event. The Certified Sustainable Eyewear (CSE) Award is described as a collaborative evaluation of global sustainability efforts in the industry.
MIDO 2024 – 3rd to 5th February 2024 – will be open from 9:00am to 7:00pm on the Saturday/Sunday, and 9:00am to 6:00pm on the Monday of the event. For more information and to register, visit https://www.mido.com/en/