Independent eyewear brand Rolf receives recognition for sustainable product

The Wire collection is the Austrian brand’s latest design-led series – it has won the Mido award in the sunglasses category – the collection offers a beautiful sophisticated attention to style as well as function

Rolf has received the CSE Certified Sustainable Eyewear – Sunglasses Europe Category – at the Mido eyewear show in Milan this weekend, a further accolade that brings much well-deserved recognition from the optical segment for the brand’s sustainable innovation and design. Their new Wire collection, which is 3D printed using rapidly renewable castor beans, offers plant-based optical and sunglass models which are light, robust and durable – with a researched qualitative contemporary design.

The frames in the Wire collection are characterised by coloured threads to create an artistic accent. They feature timeless shapes and a stylish finish, while also making a clear statement about preserving our planet and evolving materials in eyewear to meet this need.

The unique glasses from Rolf – whether they’re made out of wood, stone, or the new sustainable material – can be purchased at selected optical retailers and in the two flagship stores in Vienna and Reutte, Austria.