The Wire collection is the Austrian brand’s latest design-led series – it has won the Mido award in the sunglasses category – the collection offers a beautiful sophisticated attention to style as well as function
Rolf has received the CSE Certified Sustainable Eyewear – Sunglasses Europe Category – at the Mido eyewear show in Milan this weekend, a further accolade that brings much well-deserved recognition from the optical segment for the brand’s sustainable innovation and design. Their new Wire collection, which is 3D printed using rapidly renewable castor beans, offers plant-based optical and sunglass models which are light, robust and durable – with a researched qualitative contemporary design.
The frames in the Wire collection are characterised by coloured threads to create an artistic accent. They feature timeless shapes and a stylish finish, while also making a clear statement about preserving our planet and evolving materials in eyewear to meet this need.
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