Eyestylist Exclusive: Independent eyewear brand NEUBAU shot their latest campaign in Capo Zafferano, Palermo, Sicily – the brand shared the story and ‘behind the scenes’ imagery as the Sphere collection launches at Mido in Milan – 3rd to 5th February 2024
NEUBAU’s latest campaign, with the title EUNOIA, presents the rimless collection ‘Sphere’, an entirely new rimless concept from the Austrian eyewear brand, which will be presented at Mido to an international audience. Based on the Greek word meaning ‘beautiful thinking,’ Eunoia is described as a documentary-style exploration of friendship, individuality, and the limitless possibilities of human connections, focusing on friends staying at a villa. The imagery communicates a mood that is evocative and dramatic, with intimate close-up imagery and a striking contrast of colour and black and white shots.
The shoot took place at a villa on Capo Zafferano, with its sprawling beauty, overlooking the impressive gulf of Palermo in Sicily. Above: one of the lead images in the Eunoia campaign, presenting Sphere – shot by Photographer/ Director Max Von Gumppenberg; below “Behind the scenes” images from the EUNOIA shoot – ‘behind the scenes’ by Ole Jacobs
Credits: Photographer / Director Max Von Gumppenberg; Director of Photography Jakob Stark; Production MVG Studio Oleh Oleh Shypkov; Stylist Andreas Peter Krings; Hair + Makeup Anna Doemling; Talent: Leo Birker, Hannah M. Weber, Jada Joyce
The new Sphere collection by NEUBAU will be available from April 2024. For more information about NEUBAU, the Eunoia campaign and the new rimless collection Sphere, visit www.neubau-eyewear.com
All images supplied for publication on Eyestylist.com courtesy of NEUBAU