Eyestylist Exclusive: The new collection by Italian eyewear brand Bayria is inspired by the arts movement at the end of the 19th Century
Bayria Eyewear, the Italian-born independent brand, has created a new collection releasing at Mido this weekend, inspired by the Arts & Crafts Movement and its signature style of hand-craftsmanship applied to many objects and everyday items from furniture and jewellery, to wallpaper, rugs and fabrics. The eyewear brand was inspired by the decorative arts movement founded by William Morris which valued craftsmanship as an expression of man’s work and his needs, but above all as a lasting value through time. The arts and crafts era embodied a reaction to industrialisation and mass production, and laid the foundations for modern design, with an eclectic production, characterized by almost hypnotising geometries and numerous natural and botanical references of exceptional beauty. Above: model Vincens in the new 6-piece collection at Bayria Eyewear
Bayria Eyewear was inspired by the dictates of this incredible artistic movement for the creation of their new Arts&Crafts collection, in which the dichotomy between avant-garde lines and craftsmanship is explored in detail.
The colour palette across the collection includes classic black tones, a whale blue hue and red and green tones alongside delicate white, pink and crystal variations. Morris’ wallpaper in particular, which depicted flora and fauna in rich and colourful designs and patterns inspired earthy enveloping colours in the frames and a timeless elegance, inspired by the values of the movement, such as simplicity and natural beauty. Bayria will be exhibiting at Mido in Milan. To find out more about the brand, visit www.bayriaeyewear.com