Eyestylist Exclusive: VAVA takes influences of industrial aesthetics and electronic music to next level with VAVA’s acid tones in the Spring/Summer 2024 collection, an expression of late 1980s/90s House Music, its boundary-pushing culture and art
VAVA Eyewear finds new inspiration in electronic music and Acid House this season, with colours in the SS24 collection informed by a multitude of sources related to the music genre and movement with its club and rave scene.
By juxtaposing the fluorescent-look hues against sleek modern frame designs, VAVA aimed to create a visual tension that is both captivating and forward-thinking – and perfectly on cue as eyewear designers continue to amp up the brightness of their boldest colours. Above: VAVA Eyewear signature acid green square-shaped sunglasses – BL0034 – a tone inspired by the Acid Techno Smiley Face, the iconic symbol of the rave and flyers and art works of the Acid Movement
The neon colours are informed as much by artists of the time such as Keith Haring, New York pop artist, and Jeremy Deller, the English conceptual, video and installation artist as by Chicago and Manchester in the late 80s – and the Haçienda, the nightclub and music venue in Manchester, England, which became famous during the Madchester years of the 1980s/1990s. Run by the record label Factory Records, the club opened in 1982, eventually fostering the Manchester acid house and rave scene.
Acid House was known for its unique squelching or chirping sounds created using the iconic Roland TB-303, also called the “303”, a bass synthesiser which was discontinued in 1984, but soon highly sought after second-hand.
VAVA’s new pieces in acid colours are part of a collection of frames which is divided into three main themes, each one with advanced technology at the foundation of the concept and the construction of the designs. To find out more click on the Eyestylist link: https://www.eyestylist.com/2023/09/silmo-paris-preview-new-innovative-design/
VAVA Eyewear will exhibit in New York at the trade-only independent eyewear event LOFT, Hudson Mercantile, from 14th to 17th March 2024. www.vavaeyewear.com