Cutler and Gross: new Mercer St. store in NYC

After more than a decade at 110 Mercer Street, Cutler and Gross has announced the opening of a new larger NYC store, located in the same popular neighbourhood. Built in the early 1920s, the pre-war 2,400 square-foot space is located at 71 Mercer Street, and presents a ‘new look’ for the brand, due to be rolled out across the other five locations.

The Soho space was designed by brothers Chris Leong and Dominic Leong of Leong Leong – an internationally renowned New York-based architecture studio. “We envisioned the store somewhere between an informal social club and a minimalist contemporary gallery,” shares Chris Leong, “Customers can either lounge on one of the couches or wander around the space and explore the styles that line the walls.”

Sophisticated furniture and contemporary frame display in the new store on Mercer Street

Described by the company as a social, contemporary store with hardwearing fabrics and luxury accents – the interior has been conceived to simultaneously celebrate the Cutler and Gross’ British roots in 1960s London and ushers in a modern mood. The space will be populated with iconic props by London designers from the 60s and 70s, as well as emerging pioneers, including Axel and Mélissa Chay, and Philippe Malouin. Works by renowned designer Matthew Hilton, Verner Panton, and ceramicist Nicola Tassi will also feature.

Featuring wrapped granite shelving and a curved oak tambour wall, the space offers a refined lobby – a welcoming social zone with soft seating – as well as a bar, where customers can browse the collections. The space culminates in what is described as the “Lounge”, complete with eye examination room and exclusive bespoke area.

The new-look collection presentation at Cutler and Gross – NYC store

Cutler and Gross began in 1969 as a bespoke spectacle maker, and the new SoHo store is also returning to this well-known aspect of its interesting heritage . 71 Mercer Street is to provide customers with the opportunity to create a truly unique frame: they will be able to choose from an array of acetates or specialist buffalo horn and personalize their frames with engraved messaging, pin detailing, and metal hardware.

To mark the opening of the store, Cutler and Gross partnered with Case Furniture, who worked closely with the Robin and Lucienne Day Foundation to rerelease the iconic Forum sofa. Exclusive to Cutler and Gross, the sofa has been reupholstered in a bespoke fabrication.

Cutler and Gross, 71 Mercer Street, New York, NY 10012 /

All images courtesy of Cutler and Gross