Award-winning natural eyewear brand, ROLF heads to Munich

 For the Spring/Summer 2025 season, ROLF expands their natural eyewear collection with 14 new styles in exquisite natural materials and cutting-edge 3D printed material derived from castor beans

These new designs will be unveiled for the first time at the OPTI event in Munich, showcasing fresh details, new colours, and innovative features for which the Austrian brand is well known. “The collection introduces new and refined models from the Substance Collection,” ROLF shared with Eyestylist. “We’re also debuting eyewear for children made from castor beans, fashionable sunglasses with inlays from the Mount Collection, and fresh pieces crafted from natural wood and stone.”

Above: Lotus by ROLF in the Fusion collection – this collection has won multiple awards including the PLUS X Award in 2024, recognised for Innovation, High Quality, Design, Ease of Use and Ecology – it also won ‘Gold’ in the Australian Good Design Awards.

ROLF: expertise in natural materials including wood

ROLF continues to craft frames from wood and natural horn, the materials that defined the brand’s beginnings over 15 years ago. “From the very start, we’ve been creating sustainable eyewear using natural materials and local production,” the team explained to Eyestylist. “Today, we’re constantly evolving our sustainability practices, deepening our understanding of sustainability in all its forms, and striving to improve each year.”

Evolved by ROLF: stone is spectacular as an eyewear material

Recent developments include operating the entire company on 100% green electricity and opening new offices designed to support employee health and well-being.

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In preparation for the 2025 exhibition season, ROLF is also unveiling a new in-house-designed exhibition stand.

Stand design: ROLF takes a new direction in 2025 with a bold, modular stand featuring hexagonal structures

“As with the design of our eyewear,” explained Christian Wolf, “we placed great emphasis on innovation, utilizing in-house expertise, the latest technologies, and minimizing material usage. We’re excited to see how our stand—featuring an architecturally intriguing design and interchangeable image and plant elements—will be received. This stand, which can be assembled and disassembled multiple times, celebrates our passion for nature, creativity, technology, and sustainable practices, all built around our motto: ‘There’s no such thing as impossible!’”

Discover more about ROLF at www.rolf-spectacles.com. This exclusive feature was written by Clodagh Norton for www.eyestylist.com.