The independent premium lifestyle brand from Australia was presented to optical retailers and press at an exclusive launch party in White City House, London – the event was attended by the cricket legends, Adam Gilchrist and Michael Vaughan
OTIS Eyewear, an established high-quality sunglasses brand founded in Yallingup, Australia, has launched in the UK, with The Eyewear Collective, a newly formed eyewear distribution company with a curated selection of brands and marketing services for independent opticians (@theeyewearcollective). Otis Eyewear’s CEO, Nathan Omodei, and cricket legends Adam Gilchrist and Michael Vaughan were present at the special launch party in London which took place in the exclusive White City House. During the evening Nathan Omodei expressed his excitement at bringing the brand to the UK. The collection offers an award-winning plano sun range featuring a trade marked LIT lens, with properties such as excellent colour enhancement, contrast and reduced glare. The brand is also expanding into Rx, Omodei announced during the presentation of the brand. “With several years of searching and testing behind us, we’re excited to launch OTIS LIT Rx here in the UK as part of our global launch of this product,” he said. Above: OTIS Eyewear is well known in Australia for its high quality and its commitment to using mineral glass lenses; the brand is B-Corp Certified and places emphasis on its sustainable orientation in product development. OTIS Eyewear is launched in the UK through The Eyewear Collective, a newly formed eyewear business which launched officially at 100% Optical, London
About OTIS Eyewear: The sunglass brand was founded in 2000, built with the intention of creating premium eyewear with a quality-driven timeless style and exclusively featuring mineral glass lenses. Celebrating 25 years in 2025, OTIS is looking forward to expansion beyond Australia and further championing their commitment to craftsmanship, style and sustainability – “to see the world through a clearer lens”. OTIS frames are built on qualities of “style, durability, sustainability and technical excellence”. To find out more about OTIS Eyewear visit https://otiseyewear.com – Photography by Grant Walker @ga_walker