A new architectural project, a re-imagined luxury space
Punto Ottico Humaneyes has reopened in Milan following an extensive re-design. The 88 m² space has been reimagined with a new contemporary aesthetic, enhancing the functionality and efficiency of the interior and focusing on the customer, who is invited to experience a light and harmonious atmosphere.
Elegant and minimal, the interior features include fine oak panelling, delicate marble finishes, an eye-catching eyewear display made of lightweight painted steel with integrated LED strips and vertical mirrors, and luxurious leather armchairs by Flexform. From the advanced optometric service, enhanced by means of dedicated spaces – to the Tailor Made project, where scientific precision merges with Italian artisanal mastery to create bespoke eyewear: every detail is refined to offer an immersive journey. Above: the Punto Ottico Humaneyes store front in Piazza Filippo Meda – Milan
“Punto Ottico Humaneyes has always been a meeting point between ethics, aesthetic research, and eyewear culture. We’ve reimagined our spaces with a new architectural project, designed to enhance every moment of the in-store experience and give shape to our vision: a place where optometry and all our exclusive services can best express themselves,” Alice Concato, Head of Coordination and Development, Punto Ottico Humaneyes Stores
Punto Ottico Humaneyes celebrated the re-opening of the boutique with a programme of special events designed to showcase the in-store experience, including optometry & eyecare services, and its unique selection of curated eyewear collections. On 21st to 23rd October 2025, the store opened its doors to the press, guests and the general public, offering a special opportunity to experience a personalised optometric examination in the newly-enhanced optometry room and a tour of the interior and the collections on display. A special party was also held in the store for the official launch of the eyewear brand Conception Générale, designed by Stefano Bellotto, and produced by JDO. Find out more about Punto Ottico Humaneyes on Eyestylist.com at https://www.eyestylist.com/2025/04/matteo-cibic-unparallel-visions-at-punto-ottico-humaneyes/ and https://www.eyestylist.com/2025/07/punto-ottico-humaneyes-store-opening/
To view the Punto Ottico Humaneyes website visit https://puntoottico.it