These stores, including some new openings or redesigns, have caught our eye in 2025. From Seoul to Los Angeles, Lyon to Tokyo, Milan to Mexico City, we have selected some of the most striking interior concepts that have come to our attention either thanks to our researchers behind the scenes or via contacts we are lucky to have nurtured over the years. These stores highlight the interior design focus and direction this year, and a desire to create unique spaces for optical retail and the presentation of the finest independent and luxury eyewear collections.
Eyestylist.com continues to invite store founders and entrepreneurs in the optical retail scene to get in touch with updates about the most avantgarde and uniquely designed optical stores around the globe. We’ve highlighted 8 favourite concepts this year…to refresh your memory on all the stores we have written about in 2025, visit our Boutiques section at https://www.eyestylist.com/category/boutiques/
1.reworks120, Seoul, South Korea (image above)
First opened in 2019, in Garosu-gil, Gangnam, Seoul — a well-known fashion district in the city, premium optical store reworks120 is a special find in this area that is also home to impressive flagship stores such as Gentle Monster. “The shop has an intentionally cozy and curated atmosphere,” Sean Lee told Eyestylist.com. “There are two floors, each designed with a different concept….read the feature: https://www.eyestylist.com/2025/11/south-korea-reworks120-seoul/
2. Loulou Opticiens, Lyon, France
The French independent store LOULOU has created a fresh high-end space with attention paid to every detail – a space to present some of the world’s most prestigious collections of eyewear. We talked to Michael Lalande, Loulou’s founder about setting up shop in 2017, and his latest project in rue Gasparin. Read the feature: https://www.eyestylist.com/2025/12/loulou-opticiens-lyon-a-new-minimalist-interior/
3 tö, Setagaya City , Tokyo
Styled after Hiromi Toh’s Japanese name Tou, the optical store, tö eyewear lab is more like a gallery than a traditional eyewear shop. After a career as an eyewear stylist in mass media, Toh created the space with the idea of proposing a new world of eyewear, where consultations are by appointment only. The eyewear enthusiast is invited to discover this creative world quietly, at their own pace, without the noise and distraction of a more common retail space.
Located in a residential area outside central Tokyo, there are no signboards on the building and no traditional shop front. tö is located along a quiet street, close to a temple, and like an art gallery features a large glass window displaying special eyewear designs as works of art. Find out more at https://www.eyestylist.com/2025/08/to-setagaya-city-tokyo-japan/
4. l.a. eyeworks, Los Angeles, US
Comprising two buildings connected by a pergola-covered walkway, the new l.a. eyeworks’ retail campus is set on a corner property that includes on-site parking for customers. “We needed room for the expanding width of our ideas,” notes Director of Communications Brent Zerger. “We refer to it as a campus in the sense of a place to exchange ideas and make discoveries.” In development for nearly two years, the project was designed by Frank Escher and Ravi GuneWardena, principals of L.A.-based Escher GuneWardena Architecture – find out more on the link: https://www.eyestylist.com/2025/10/l-a-eyeworks-an-impressive-new-retail-campus-has-opened-in-los-angeles/
5. La Belle Vue Opticien, SW France
La Belle Vue, choosing frames is an experience that is pleasurable, interactive and perfectly lovely. Here, you enter a pastel-toned world that the owners describe as inspired by California, “a mix of chill, lifestyle, and fashion under the South Western French sun”. Disco balls, pretty neon lights, quirky tubular seats and soft white swivel armchairs all come together in a fresh pastel-toned interior trimmed with light green and black leopard print drawers and soft, elegant satin curtains. Find out more at https://www.eyestylist.com/2025/11/french-optical-boutique-la-belle-vue-opticien-sw-france/
6. Vava flagship store, Oporto, Portugal
Vava’s impressive 300m2 concept store is located on the historic Passos Manuel at number 66, and has three distinctive levels. Conceived as an expansive and experimental space, Silva describes it more as an art installation than a store, lit by neon lights and lined with mirror walls and details such as gradient colour palettes and fluo tones…find out more at https://www.eyestylist.com/2025/03/vava-eyewear-concept-store-porto/
7. Dr. York, Mexico City, Mexico
8. Punto Ottico Humaneyes, Milan, Italy
In Autumn 2025, Punto Ottico Humaneyes reopened in Milan following an extensive re-design. The 88 m² space was reimagined with a new contemporary aesthetic, enhancing the functionality and efficiency of the interior and focusing on the customer, who is invited to experience a light and harmonious atmosphere. Elegant and minimal, the interior features include fine oak panelling, delicate marble finishes, an eye-catching eyewear display made of lightweight painted steel with integrated LED strips and vertical mirrors, and luxurious leather armchairs by Flexform. Find out more at https://www.eyestylist.com/2025/10/punto-ottico-humaneyes-milan/
This feature was written exclusively by the writers at Eyestylist.com. All rights reserved.