Stand design with a greater focus on sustainability and the use of cost-effective materials has visibly evolved in the last years in the optical world and companies and visitors we spoke to were enthusiastic about the more sustainable and innovative concepts on display. Reusable modular designs that can be customised reduce waste and highlight the innovative spirit and individuality of a company – and their brand values.
The Rolf stand, which was first launched at opti in January 2025, is welcoming and approachable with an open-plan modular design which uses minimal materials and interchangeable graphics and plants, making it easy to update and pack away or transport. The Rolf team designed the concept in-house. Find out more at https://www.eyestylist.com/2025/01/award-winning-natural-eyewear-brand-rolf-heads-to-munich/ – above, the ROLF stand at opti 2026, customised with a new campaign for the launch of substance aura – www.rolf-spectacles.com
For some years, Götti Switzerland has combined the use of a container – designed as an exhibition space and painted black – alongside an open plan area for meeting and greeting customers. The frames displayed in the container are arranged so that the feel of the space is that of a gallery. Additional displays in the ope plan space next to the container showcase the eyewear beautifully using back-lit wall stands matching those inside the container. www.gotti.ch
Celebrating 10 years, the 3D printed eyewear company You Mawo launched a new stand concept this weekend, bringing the wow factor to opti. The organic shape of the “layered” architectural concept and its striking natural colour – was one of the highlights of the show. On the inside of the stand, a 10th anniversary “exhibition” showcased the German brand’s early 3D printed prototypes and frames from various collections through the years. The folded form of the booth provided an inspiring backdrop for the launch of the new collection, Formation. www.youmawo.com
3D printed eyewear brand, Raydiant also showcased their collection in a customised shipping container, with a display of frames on the exterior and an interior offering modular seating for meetings. Repurposed shipping containers have become quite popular as a sustainable choice for architectural use – both in commercial projects and domestic builds where architects are stacking them to create a wide range of buildings. Raydiant Eyewear is an innovator in the field of 3D printed eyewear showcasing a magnetic clip system. Their latest collection features a noteworthy high-quality surface pattern effect. https://raydiant.de
This feature was written by Clodagh Norton. Not using AI. Copyright applies.