The new collection by Piero Massaro explores couture refinement in eyewear as a “sculptural form”
Qualities such as proportion, colour balance, material depth, and sartorial discipline lie at the heart of Piero Massaro’s design philosophy. In the latest collection, the Italian eyewear designer turns his attention to the sculptural potential of frame design, reaffirming a vision shaped by his formative years in the Milan fashion scene and refined since the founding of his own atelier in the Veneto in 2002.
In Couture Visiva, the new collection, the frames are conceived not as mere accessories, but as wearable design objects. Produced in limited, numbered editions and crafted from meticulously selected Mazzucchelli acetate – “developed according to specific requirements defined by the Creative Director, Piero Massaro”, each piece shows a commitment to material excellence and artisanal expertise. Unveiled at the Mido eyewear show in Milan, the collection reflects the designer’s longstanding conviction that eyewear should return to its original context: one rooted in tailoring, craftsmanship, and expressive cultural gesture. Above: the Couture Visiva collection is characterised by bold, sculptural forms in fine acetate, pictured, model PM952 – each style is produced in a limited and numbered edition of 100 pieces
About the brand: founded in Italy in 2002, Piero Massaro Eyewear has developed its own distinctive identity rooted in Italian design culture and influenced, says the designer, by the Mediterranean light and Sicilian landscape. The brand, which produces small batch collections exclusively, is distributed through a selected network of premium optical boutiques worldwide. In 2014, Massaro won the Jury’s Special Prize at the Silmo d’or event in Paris for his frame, PM415. He also won the Japan Eyewear Award in the Ladies’ Eyewear Category in 2020. For more information visit www.pieromassaro.it
Piero Massaro was last featured on Eyestylist in 2018 in our Silmo review: www.eyestylist.com/2018/09/silmo-parisian-style/
This feature was written by Clodagh Norton and AI was not used in the writing of the words.