The colour purple – a universally flattering shade for the face – is back in frame fashion this season
In eyewear fashion, purple tends to crop up regularly. In our 15 years online, we’ve seen this colour and all its lilac and violet variants return in different seasons – every three to four years, at the very least. Colour experts in general say purple is flattering and versatile precisely because it mixes blue and red, cool and hot tones, and for the face the effect can be impactful or more subtle depending on the saturation of the shade and the different effects of transparency and opacity.. Above and below: WOOW Eyewear’s new model ‘On Off’: strong and expressive – this interesting asymmetrical frame comes in a bold transparent violet paired with temples in a delicate Havana print
Spanish eyewear brand NINA MÛR loves this colour palette, and features it in their Limited Edition with the Spanish artist OKUDA San Miguel. For the natural plywood frames, the tone has a striking vibrancy, rendered in matt and matched with bright details corresponding to OKUDA’s distinctive and colourful style. The collection was announced this summer and will be on show for the first time at SILMO PARIS, find out more at .https://www.eyestylist.com/2026/06/artist-collaboration-okuda-x-nina-mur/ and www.ninamur.com
From the French brand Arcus, the Tucana sunglasses are bold and edgy and come in this bright violet shade with the signature silver piercings. Arcus Paris has just announced a partnership with Marc Le Bihan and will have their eyewear collection in their stores; a launch pop-up event in Paris at 39 rue Etienne Marcel (28th October to 6th October) will mark the launch of the optical line. ARCUS Paris was founded in 2023 by Amanda Cheng, a Malaysian-born designer. Find out more at www.arcusparis.com
This is an Eyestylist Exclusive and AI was not used to write the feature. The frames featured are new and current for the new season.