Boutiques

New opening: Seeana Black Store, Aveiro, Portugal

Seeana’s second store in Aveiro is dedicated to bold, beautiful fashion eyewear

The Portuguese eyewear store Seeana has opened a second store in the city of Aveiro, north of Lisbon. Inaugurated in June 2023, the new boutique, which features striking, full-height glass windows, launches with a handpicked selection of independent and more mainstream eyewear brands, chosen for a discerning customer who is looking for something different and unique. Above: the exterior of the newly opened Seeana Black store 

Interior of the new Seeana Black: independent brands available include the Porto-based eyewear brand, VAVA

The new store features a large, open retail space with wooden floors, sleek industrial furnishings and glass fronted displays, with plenty of space to try on frames in a well-lit and well presented showroom.

Interior: high ceilings and floor to ceiling windows characterise the interior space, where customers can try on frames in a comfortable light space, equipped with small tables

Specialists in optics and eyecare, Seeana dates back to 1995 and represents a leading optical retailer in the city of Alveiro, offering state-of-the-art optometry and optical care with emphasis on a high-quality, customised service adapted to the individual needs of the customer.

The new store is located at Alameda Silva Rocha, 72, Alveiro, Portugal. Photography by Nuno Freire – mind.art | photography. To find out more about the shop visit www.seeanaeyewear.com

Ahlem has opened in Paris

The new boutique is located in Saint-Germain-des-Prés

Ahlem Manai-Platt, the Paris-born designer behind eponymous eyewear label Ahlem, brings her chic eyewear vision to Paris, with the opening of her own branded store. The new boutique is her first in Europe and fourth globally – joining sister stores in Venice California, NYC’s Nolita and San Francisco’s Hayes Valley. Above: the store front of the new Ahlem boutique in Paris

Ahlem: Paris store

AHLEM’s Paris store is located at 9 rue du Dragon in Saint-Germain-des-Prés, an historic culturally rich neighbourhood known for its upscale shopping and dining experiences. The interior, imagined by Stockholm-based design agency Specific Generic, draws inspiration from the aesthetic encounter between two of Ahlem Manai-Platt’s favorite modernists: Constantin Brâncuși and Isamu Noguchi. Using Noguchi’s 1927 drawing “Paris Abstraction” as a reference point, the interior has been designed to balance voids and built structures,  incorporating natural materials such as glass, walnut, metal, concrete and plaster. Elements of craftsmanship, including sculpted plaster and hammered wood, are also featured. The space also features an ultra-luxurious “boudoir de marque” conceived as an intimate refuge for custom frames, individual consultations and private viewings. According to the designer, the new store establishes a brand presence in Ahlem Manai- Platt’s hometown and current city of residence, which has been a fundamental creative influence on her work from the very beginning. For more details about the brand visit www.ahlemeyewear.com / Photography by Michael A. Bandassak  

9 rue du Dragon, Saint-Germain-des-Prés, Paris, France

10 questions: Akram Husseini, KLAR, Germany

Akram Husseini – owner of the independent eyewear boutique Klar in Darmstadt, Germany – is an old friend at Eyestylist, as one of the first premium independent opticians we first featured in January 2012. We caught up with him on Zoom this month to find our what has been happening in the last few years….

1. The last time we featured your store was in 2012!  What are the biggest changes you made over the years? Yes, things have changed a lot! Of course, after the Pandemic we are seeing a different mindset and different viewpoints. I am seeing people are definitely more progressive this year in choosing frames, and honestly the more progressive shapes are selling really well. The frames we are selling incredibly well include Lazare Studio. I know Alexander very well and in this collection there are some excellent shapes and the quality is great – the understatement in terms of the aesthetic has a lot of good points. And when I was thinking about your questions it gave me to think about what I have and what I really like, which is really a good idea. Still one of my absolute favourites for our store is Ahlem. I was their first customer in Germany and that was really nice. We gradually grew this collection until it was our number one, and everything Ahlem was doing in terms of developing the style was real sexiness. It worked so well, and still her glasses continue to have this feeling, it’s not just some kind of “bling-bling”! Ahlem has something great and it’s lasting. When you start with a brand and then you see them evolve this is really so interesting to see…and it’s quite a similar path to us here…..

2. How have you bounced back after the Pandemic and have you needed to change things in any particular areas after this strange few years? The biggest change over the years has been that I started alone back then (in 2012), and now we are a team of five. This is really good, having different characters to work with our customers – everyone has a different style if you like and I like and appreciate that a lot. Of course, we had a lot problems like everyone during the Pandemic, but we are on track again and working well. I think as we are authentic in everything we do, we have earned a lot of trust amongst the community as specialists in what we do.

More recently we have also changed another interesting thing. We have started to make appointments for people to pick their glasses up. Its strange to me to give time to the customer to choose a frame, but not set aside an appointment for them when they come back to collect the frame. They appreciate that we are now doing that.

Above: the team at Klar in Darmstadt

Current interior at Klar: refreshed in striking white and a hint of bold colour on walls and surfaces

3. What is your favourite feature of the store design in 2023 and why? Originally the store felt like a living room, when we first opened. But gradually with more people – customers and employees – the space felt too small. As I didn’t want to move locations, I made some changes, I took out some of the sofas. We’ve also added the Kvadrat acoustic panel on the wall to ensure the sound in the store is completely clear.

I’ve also taken more space for the workshop and added a space which is used by the team – to do all the orders but also to relax in as there is a kitchen and balcony. We can also use this area for private appointments if we need to and other events or parties.

4. And the frame selection, same or new and re-mixed? Yes, I have changed things a lot actually. There are so many really nice brands on the market now, that you really must change something sometimes! I have some collections I had on the first day like Garrett Leight, and I would not change something like that, for me it’s fundamental. More recently I added Jacques Marie Mage and of course Lazare Studio. I have also taken Thierry Lasry for sunglasses. We work very well now with Cutler and Gross as well. This year, we have also taken on Pontet from France. We have had some brands for a long time, MYKITA, Oscar Magnusson, Eyevan and so on. For accessories, we like the Japanese label Diffuser Tokyo.

5. What are your best experiences this year so far?  I’m going to be a Dad again in June. Quite exciting! I also should mention opti because I always go there with some friends and we go with some producers and sales reps to the Austrian Alps afterwards. This is a traditional event that we’ve been doing for 10 years now! It’s a fun and inspiring mix of people who go along.

6. How much is personality a part of your work? Yes, I think it is one of the most important things for us. We are always looking for a perfect “match” for our customers when it comes to eyewear. It is always important to have well educated employees, but it is important to  have personality and taste when working with these brands. You must be sensitive to fashion. You must understand other aesthetics to be able to work with certain products. We have many different characters coming into the shop and it is our job to match the frame with the character, as creatively as we can! As a team we know we need to have a real appetite or “fire” for good eyewear!

7. Do you think travel (to optical fairs) improves your experience as a specialist retailer? Yes, 100%! I am very enthusiastic about shows and I am also encouraging my employees that it is essential to go. Why? When you have a show as a buyer I can have an incredible fast overview of everything, especially the collections I am not working with. By looking at one after another at the shows, you can get a very direct feeling about everything for yourself. I also like the networking, and because I go to these events I can meet a lot of people again – it’s interesting. You can talk a lot, exchange ideas, get some recommendations and so on. I am also still involved with the German Collective group – we have done some interesting collaborations and we always try to meet up. All if this is important for the shop at the end of the day. It’s inspiring, and always great the meet the designers behind the brands we sell in person again.

Interior at Klar pre the updates: the aesthetic has always been minimal and refined in style

8. What are your plans this summer? We are always open through the summer. And it’s often the time of the year where we might hold specific events or parties for example.

9. Will we see you at SILMO? Yes for sure – it’s very important for me. I love Paris and I also love the people there. It’s also the perfect date for us in terms of business – it’s the perfect date for me to select my brands at this point in the year and make some orders.

10. What has been your best experience of working with an eyewear designer this year and why? Please name one and why was that a stand out experience? Well I’ve worked with Garrett Leight for 12 years. He founded his brand not a long time before I opened my shop. I would really say thank you to this lovely crazy guy because I asked him for an order before he had started any distribution in Germany or Europe. I texted him and we talked, and then he sent me some first frames for the shop without any payment even, it was really very cool. For me really I’d say it was a lucky moment – I think I was customer 24 or something worldwide – and we have now a friendship – and of course since then his company has changed a lot and grown. When I meet Garrett at the shows I remember that we were starting out at the same time, and it’s always a nice moment of nostalgia.

Klar, Schulstrasse 4, 64283 Darmstadt, Germany www.klar-augenoptik.de Read the first interview with Akram on Eyestylist.com at www.eyestylist.com/2012/01/klar-darmstadt-germany/

Patty Paillette: new Venice ‘flagship’ store

After a personal visit to the new store in Venice in April, Eyestylist asked Patty Shelabarger why the city is her current no. 1

“Our concept in Venice is a colourful space where our customer can meet the designer,” Patty Shelabarger, founder and designer of Patty Paillette told Eyestylist after our impromptu visit to the bijou flagship store near Piazza San Marco. “It is a magical experience to have the opportunity to bring together the creator and the wearer of a creative frame, here in this beautiful city.”

After pop-ups in Rome for 7 years and LA for 2, the designer is settling in Venice with a studio and Patty Paillette Eyewear store in close proximity. “Venice is a place full of art. I am so grateful I can have my design studio and my store close by – for sure this will be our home forever!” Shelabarger told Eyestylist, adding, “the energy is very special.”

The designer also added that she is currently working on the development of the “Patty Shelabarger” collections, alongside Patty Paillette. “This is my next exciting launch for Silmo 2023 and MIDO 2024….the new frames for men and women in this new collection are handmade in Italy and exciting…just watch this space!”

Patty Paillette Eyewear, Calle Frezzaria, 1177, San Marco, 30124 Venezia, VE, Italy – www.pattypaillette.com Photography by EYESTYLIST.COM: All rights reserved.

Dr. York, Colonia Americana, Guadalajara

Eyewear, tequila and an artsy vibe at Dr. York’s second fine eyewear destination in Mexico

With a neighbourhood that’s been dubbed the coolest in the world, Guadalajara is the place to be in Mexico in 2023. The city has a vibrant, fast-evolving art-and-design scene and cultural energy and charm – centred around the unique neighbourhood of Colonia Americana.

Dr. York opened in the locality in March 2021. Having built a reputation as a leading independent eyewear store in Mexico City, owners Jose Castellano and Elena Orestano had set their sights on something new, with a bold independent spirit and a different point of view. “We had started hearing through customers and friends about this peculiar neighbourhood and community in Guadalajara that was blossoming with an attention towards design, gastronomy, art, and architecture. We thought, and still do think, that it really was something special and we wanted to be part of it, so we started our research around 2017. Good things take time and we were lucky enough to find our spot in 2020 and finally opened (a little delayed because of Covid) in 2021.”

A destination for fine eyewear in Guadalajara’s popular neighbourhood Colonia Americana

The space itself is more like a gallery studio than a straightforward store. “It definitely feels more like a studio than a store,” explains Castellano. “And that was the approach we were looking for. We wanted to have a space where we could express our personal point of view of our trade and where we could work on another project that we had not been able to make progress with before. So we though that the idea of a studio / store would be at least, unconventional.”

For the interior design, the couple commissioned Regina Pozo (founder of @txt.ure.mx) who they had already worked with for the remodelling of the Mexico City store. “She helped us to materialize this desire to design a Mexican experience for an optical shop. Her project helps artisans in small Mexican communities to have a platform where the world can enjoy and appreciate their craft. It felt right to work with her again; she helped us create this ambience where someone can feel that they are not only in an optical shop, but also in a studio where something special is blossoming, with an appreciation for local design, art and style.”

The space is like a gallery or artist’s studio

So far, the space stocks a choice of frames from Ahlem, Theo, Garrett Leight, Kuboraum and Labor. “We are looking forward to showcasing Lapima, Lazare and Vada in the coming months,” Jose adds. “As we started, we believed that there was no other space in Guadalajara that was presenting independent eyewear exclusively. We did not want to make an exact replica of our Mexico City collection, although it’s pretty hard not to because we are lucky to work with some of the best out there…we wanted to present something organic to our new community. And so there are some surprises from our original selection.”

View from the exterior of Dr. York, Guadalajara

The Castellano family have now made Guadalajara home, with Jose travelling to Mexico City every 10/12 days to spend 4/5 days with the Dr. York team and customers there. They say it works really well and that the team in MC is really well established and doing very well. “This year Dr. York Mexico City turns 12 years old. We are very lucky because since the beginning we were backed up by a great community, with many of them still trusting in us to take care of their eyes. The neighborhood there has evolved, and changed, like Dr. York, but something that we have always trusted and built on was the warmth of our service and our peculiar point of view towards our craft. Hopefully we have been able to communicate that precisely and we will continue to do so – in both cities – now and for the future.” Dr. York, C. Manuel López Cotilla 1234-Local B, 44160 Guadalajara / Dr. York, Álvaro Obregón 187-B, México, D.F.

Read more about Dr. York on Eyestylist at https://www.eyestylist.com/2011/07/dr-york-mexico-city/