Boutiques

Optical boutique Tokyo: Decora

Opened in 2007, the exquisite Tokyo store offers an impressive architect-designed interior and one of the widest selections of frame collections we’ve ever seen.

Decora, Tokyo is located close to Tokyo Station in a tasteful shopping centre inside the Shin-Marunouchi Building. Their name means “deconstruction” – and refers to their focus on individuality and service “to help pick the frame most suited to your desire and needs.” Huge glass windows welcome the passer-by, who can see straight inside to the back of the store and its light, minimal interior.

The wide choice of frames available is mainly not out on display. Shop manager Takayuki Okabe, told us that like European stores, Decora has been designed like this to buck the trend in Japan and put greater importance on the personal consultancy with the customer, before the eyewear is picked out – in a peaceful and pleasurable atmosphere.

What is highlighted, is on show in architectural displays behind the main area of the shop, arranged with care and subtlety, honing in on the designs and shapes and less focus on bright colour or showy styles. The extensive choice of well known and lesser known brands from Japan available here include Yellows Plus, Yuichi Toyama, and the elegant Propo Design collection; European brands represented include LINDBERG from Denmark, Mykita from Germany and from LA, Jacques Marie Mage and Ahlem. Shapes like the classic round metal rims and the Boston, Panto and 3P shapes extend across the displays of eyewear to a beautiful, mysterious chest containing examples of rare vintage spectacles. The distinctive Diffuser Tokyo silver and leather glasses holders and accessories – the ideal accessory match for these luxurious frames – take pride of place in the window presentations of the shop.

Eyewear Cords by Diffuser Tokyo
Fresh flowers at Decora, Tokyo

For those who would like to see an example of one of the finest independent stores in Japan, Decora is a haven of minimalism and luxury style while maintaining an unpretentious and friendly atmosphere. It’s a rare example of a retail environment in which to choose a unique timeless pair of spectacles in the hands of experts with a deep knowledge of the history and culture of eyewear and its most directional and refined representative collections of today.

Shinmaru Building 2F, 1-5-1 Marunouchi, Chiyoda-Ku – www.glasses-co.jp Decora owns a second store in Kobe, Japan. The store stocks similar brands including Mykita, Yuichi Toyama and Native Sons. Special thanks to Takayuki Okabe, Decora and Masaki Hirose, Diffuser Tokyo.

London optician: Auerbach & Steele, London

Auerbach & Steele have moved to a new location, a few doors down, at 123 Kings Road, London

The prestigious optical store on London’s fashionable Kings Road – Auerbach & Steele – has moved to a state-of-the-art 3 storey architect-designed retail space just a few doors down from its original location.

Visible from the street, a vast minimal contemporary open space at ground level is now home to one of the UK’s most comprehensive and diverse selections of fine independent eyewear collections for which the practice has become a trendsetter and point of reference.

Auerbach & Steele: a stunning display of innovative eyewear

Distributed through the basement and two further floors beyond the main retail space, the practice also offers 2 private consulting rooms for eye testing and styling appointments, its own lens lab and one of the UK’s most unique dedicated spaces for beautiful, colorful kid’s eyewear. In line with its reputation for clinical excellence, the new location is fitted with cutting edge testing equipment, for the most comprehensive eye examination.

High ceilings and beautiful displays at Auerbach & Steele, London

Curated by Gail Steele and a long-serving team of optics and design experts, the eyewear collections at Auerbach & Steele offer something for everyone including minimal design labels from Scandinavia, colorful British eyewear classics, exciting 3D printed frames and the most highly regarded avant-garde and statement eyewear from cities like Berlin and Zurich.

Gail Steele told Eyestylist: “Since we opened Auerbach & Steele in 1996, I have been dedicated to marrying absolute clinical and technical excellence alongside the dispensing of ever changing beautiful, cool and unusual frames which we source, and often have made,  from around the world. We are thrilled to now be able to offer our special service from our beautiful new luxurious space spread across four  floors.” Visit Auerbach & Steele at 123, King’s Road, London, SW3 www.auerbach-steele.com CN

MYKITA, Bangkok

Industrial elements, custom-designed furniture, and colour and texture inspired by the Thai capital. A new MYKITA store has opened its doors in Bangkok, developed by the in-house architectural team at the German design house. Located in the Sindhorn village development in the Pathum Wan district, the shop defines the brand’s high-tech aesthetic in an open, minimal space with distinctive mirrored walls and delicate green foliage.

MYKITA Bangkok opened November 2019

The ground-level space has the familiar white interior and wall. Pale green touches are added on the expanded metal ceiling, eyewear storage trolleys and the metal detailing on the oak furniture. On approaching the shop, the entrance to the in-store optical lab is visible through floor-to-ceiling glass front, providing a showcase for the handcraft and high technology that defines MYKITA’s Modern Manufactory.

Monkeyglasses store, Copenhagen

Denmark’s first sustainable optician shop is now open

The Danish eyewear label Monkeyglasses has opened a flagship store in Denmark, as they celebrate 10 years in eyewear – placing complete focus on sustainability.

“We have created a flagship store where we can show the full potential of the market for sustainable products,” says Mai-britt Seaton, CEO & Designer. “In the store, our guests can experience a wide selection of  sustainable products: our frame designs in all the available colours, Zero Waste accessories made from surplus materials from our eyewear production, eco-friendly contact lenses and eyeglass washing kits with organic coconut soap and hand-tied washing brush. Our idea was to bring together a complete universe where environmental concerns are a given.”

Monkeyglasses store, Copenhagen – the plants were grown from cuttings given to the store by friends
Upcycled materials and design elements from the former building

The furniture in the shop is second-hand or has been built by hand by the Monkeyglasses team. The interior style is inspired by classic Danish mid-century modern with dark woods and sturdy metals, finished with a high level of craftsmanship. Modern touches come in the form of upcycled materials such as the scrap iron used for the counter and the former backyard gate (pictured above), repurposed for the design-office partition wall, preserving its patina, aged over many years by the Danish weather. For more information about the brand and the new store visit www.monkeyglasses.com  Photography by Robertsosis.dk – CN

UK: luxury eyewear at Clarke & Roskrow

The pretty town of Market Harborough has become home to one of England’s most beautifully restored optical boutiques in an historic 3-story townhouse. Statement colours, extraordinary attention to design details, the reintroduction of heritage features and a warm and elegant atmosphere: the renovation and refurbishment of Clarke & Roskrow took nearly 16 months from start to finish, and resulted in a stylish contemporary practice that rivals some of the UK’s most successful contemporary optical retail spaces.

An optician’s since 1974, Clarke & Roskrow, which the Clarke family bought in 2014, had an old-fashioned appearance, despite the historic building in which it was located. Anthony Clarke remembers his first ideas on how to develop it and create something quite new. “The practice was tired and the building was being under utilised, operating from two rooms on the ground floor.  I had an idea in my mind of how it could be transformed; something akin to a small, luxury boutique hotel, full of “period features” but with a modern and slightly quirky twist over several floors.  I wanted the new space to take inspiration from its heritage whilst simultaneously giving a clear indication of our new forward-thinking path.”

A contemporary colour scheme, inspired by the past

“I had to “think out of the box” to get 93feet interested in our project,” he says, on finding the right partners for the work, often a particularly challenging stage in a project of this scale. “I sent them a video of me and the interior, recorded on my iphone.  The next day I got a call from their designer Jim Butterell. The rest, as they say, is history!”

The restoration project and rebranding took place simultaneously. “For the building work, we approached several local building/construction firms. James Barby of Rockingham Construction had the “can-do” attitude and proven track-record of high-end finishes that we were looking for. 93feet understood what we were trying to achieve with the interior of the building and our “brand identity”, whilst Rockingham Construction were able to bring the design element to life, remaining true to the original design brief.”

A welcoming entrance hall at Clarke & Roskrow

The rooms are painted in bold yet warm heritage-inspired tones and feature an array of restored fittings from fireplaces to Victorian style ceiling coving, picture rails and authentic reclaimed wooden flooring. Contemporary Danish furniture is mixed with custom built pieces, designed and made by 93. Some eye-catching light fittings and works of art create an added finesse to each room where the luxury eyewear is displayed for customers to try on.

A relaxed and sunny space where customers can discuss styles and colours

“I wanted an environment that gave clients an experience, something memorable and quite different from a traditional optician’s. I am very pleased about the response that we have had from clients, the overwhelming majority of whom are thrilled with the transformation; of course I’m also delighted that our project won the Federation of Master Builders Award (Commercial Project, Midlands – June 2019).”

Today, focus is placed on exceptional eye care and a handpicked selection of independent eyewear brands, mixing well-known names with emerging labels. The selection this season includes LINDBERG, Maui Jim, Anne+Valentin, Leisure Society and the iconic eyewear collection from l.a. Eyeworks. Anthony Clarke takes the view that his clients deserve the very best choice in interesting, colourful independent frames, right on their doorstep.

Elegant fittings and vintage-inspired lighting

“If you want to sell beautiful and luxurious eyewear whether in a large city or small market town, you have to have an environment that reflects that,” says the owner. “The general public tend to assume that you’re a competent clinician, but we’re also judged on the quality of the products that we sell and increasingly, the experience that goes with it.”

18 Church Street, Market Harborough, LE16 7AA – For further information about the independent eyewear specialists Clarke & Roskrow visit www.clarkeandroskrow.co.uk Photography by Adam Fairclough. CN