Boutiques

Art in store: Les Belles Lunettes, Réunion

The independent store is showing an exhibition by talented young watercolorist, Pauline Bachel

‘Portraits v Self-Portraits’ is an exhibition created especially for the independent eyewear boutique, Les Belles Lunettes – located in Réunion, a French island in the Indian Ocean close to Madagascar. As admirers of the subtle and unique work of the artist, Les Belles Lunettes has selected Bachel as the muse and face of their new campaign. “We then asked her to interpret the images in the campaign in her own style,” explain Karine Chane Yin and Patrice Fuma Courtis, art directors for Les Belles Lunettes, who currently produce 4 campaigns for the store each year. “Portraits v Self-Portraits is a two-tiered experience for the artist : she is both the subject of a series of portrait photos, and then through the projection of her interior world in the form of self-portraits created after we had shot the campaign photos.” Art Direction / Photography / Styling : @kplusp_art_direction – (the works of art featured in the exhibition are available to purchase.)

Les Belles Lunettes x Pauline Bachel: images and watercolours

Les Belles Lunettes is located in St Pierre, Réunion and stocks a selection of fine eyewear brands including Gamine NYC, Anne et Valentin, theo and Andy Wolf. Two further stores are in planning and will open on the island in the near future.

Les Belles Lunettes featuring Pauline Bachel

About the artist: Pauline Bachel studied applied Arts and Textile Design at the Lycee Ambroise Vollard, St Pierre, Réunion. Her first exhibition at ‘Cafe Social Club’ launched her career as an illustrator/artist and brought her recognition – with clients who include Apple. Inspired by the Creole culture, simple pleasures and travel, her beautiful works of art embody an idyllic tropical picture of nature with subtle references to a deeply personal focus on femininity.

34, Rue du Four à Chaux, St Pierre 97410, Réunion – Visit the website for more details: https://www.lesbelleslunettes.re/ – Campaign created by www.kplusp.com

Eyescan Toorak, Melbourne

Constrasting materiality with a refined finish at new practice, designed by Studio Edwards

Eyescan, Melbourne opens its new architect-designed store just next door to its well-known location on Toorak Road. The design, by award-winning practice Studio Edwards, presents an immersive and refined experience for the customer with a bold display of more than 300 frames throughout the distinguished contemporary retail space.

Interior at Eyescan: “a design language taking inspiration from the glasses themselves”

The interior makes use of existing raw brick work walls – in white – revealed to contrast with floating shelving. Blackened raw steel and walnut cabinetry form functional vertical frames supporting the shelves and highlight specific zones within the store. A walnut island display bench adds focus to the front of the store while to the rear, the ceiling is subtly angled downwards to define the waiting area and consulting rooms.

Eyescan offers a unique mix of fine eyewear brands ranging from the avantgarde styles by Lool Eyewear (Barcelona) to fine classics such as Persol, Moscot, Maui Jim and Garrett Leight. The Eyescan team is lead by Dr Harry Unger, ophthalmologist and Dr Natalie Savin, optometrist.

Eyescan, 467 Toorak Road, Toorak Victoria 3142 – www.eyescan.com.au – An architectural project by www.studio-edwards.com – built by Yarra Valley Commercial. Photography by Mike Baker

Eyewear boutique: Pour Vos Beaux Yeux, Paris

A small, quaint optical store with unique frames

Sitting among other different and unique shops and stores in an authentic Parisian arcade boasting an  impressive collection of vintage designer glasses; from statement Jean Paul Gaultier’s to genuine Ray-Bans – Pour Vos Beaux Yeux may only be equated to a pot of gold for eyewear enthusiasts – one of both luxury and incredibly unique vintage designs, just waiting to be discovered. Above: interior of the Paris store, run by Alexis Bouchara, + owned by Charles Mosa – expect to find vintage frames by Cazal, Ray-Ban, Sol-Amor, Alain Mikli, Vuarnet and Christian Dior.

The interior is small and quaint with four dark wood chairs lining the off-white wall on retro lavender, cream, teal and green patterned – almost, but not quite ‘gaudy’ floor tiles that enhance the old-time feel. A somewhat modern spin on this antiquity comes from the black and white photo collage of icons of the past: Marilyn Monroe, Audrey Hepburn and even Ringo Starr – to name a few.

Eyewear history: vintage frames at Pour Vos Beaux Yeux; above, the interior of the store

The boutique beautifully unites the antique and vintage eras of glamour with the vibrance and electricity of modern design, and the range of eyewear sold is no different. The oldest pair of glasses for sale dates back to 1890 – the frame comprises two simple bronze wire-like circles, held together by a tiny bridge, with no arms and a pair of pinching nose pads; the plethora of vintage designer pieces close the gap from ancient to new – with Lunettes Alf taking principle place as one of the most current artisan eyewear collections available in the store.

Lunettes Alf: a contemporary line of classic inspired eyewear at Pour Vos Beaux Yeux

Alf is a niche French-born eyewear label owned and made by two brothers. They currently have a range of 6 types of acetate frames available in 5 colours as well as a choice of 4 shades of photochromic lenses or ophthalmic lenses – the concept allows for each client to make their chosen pair of glasses unique and personal to them, but certain to be consistent in quality of wear and design.

This boutique is a must visit for vintage lovers, connoisseurs of antiquity, and infatuates of fashion as well as anyone in between: an optical ‘match’ for any and every suitor is guaranteed in this haven of unique and curated eyewear. For more information visit the store at 10 Passage du Grand Cerf, 75002 Paris, France. http://www.pourvosbeauxyeux.com/

For further details about Lunettes Alf visit www.lunettes-alf.com  Review by Victoria G. L. Brunton in Paris for Eyestylist.com

Waiting for the Sun, Paris

Situated in the heart of the 3rd arrondissement – an area of Paris stretching from Le Marais to République known for its fresh, vibrant and consistent embracing of diversity and innovation, lies a special address in the growing world of sustainable fashion in Paris – the 100% circular and ecologically friendly brand store, Waiting for the Sun.

Like the area in which it is so justly located, this boutique is as current and ‘on trend’ as they come. A clear glass shopfront with incredibly ‘instagrammable’ shrubbery and plants combined with a quaint café serving organic tea and juices lure in passers by.

Waiting for the Sun: a minimal interior with natural materials

The interior of the shop is clean-cut, using natural wood and modern whites without being over clinical – a balance between comfort and professionalism and an apt setting for the brands evolving and varied collection of eyewear displayed around the store. To the right of the open-plan boutique is an island covered in a candy-like display of optical treats; the sunglasses and optical frames are laid out across this oasis and on the surrounding natural wood side-boarding along the white concrete walls, as well as being dotted across glass panels in the shopfront of the store amongst the micro-rainforest display. The use of natural materials is intrinsically important in the immersive ‘story telling’ layout of the brand’s pieces from the earliest wooden models to the latest eco-friendly acetate and metal “beta steel” and recycled frame selection.

Optical boutique Tokyo: Decora

Opened in 2007, the exquisite Tokyo store offers an impressive architect-designed interior and one of the widest selections of frame collections we’ve ever seen.

Decora, Tokyo is located close to Tokyo Station in a tasteful shopping centre inside the Shin-Marunouchi Building. Their name means “deconstruction” – and refers to their focus on individuality and service “to help pick the frame most suited to your desire and needs.” Huge glass windows welcome the passer-by, who can see straight inside to the back of the store and its light, minimal interior.

The wide choice of frames available is mainly not out on display. Shop manager Takayuki Okabe, told us that like European stores, Decora has been designed like this to buck the trend in Japan and put greater importance on the personal consultancy with the customer, before the eyewear is picked out – in a peaceful and pleasurable atmosphere.

What is highlighted, is on show in architectural displays behind the main area of the shop, arranged with care and subtlety, honing in on the designs and shapes and less focus on bright colour or showy styles. The extensive choice of well known and lesser known brands from Japan available here include Yellows Plus, Yuichi Toyama, and the elegant Propo Design collection; European brands represented include LINDBERG from Denmark, Mykita from Germany and from LA, Jacques Marie Mage and Ahlem. Shapes like the classic round metal rims and the Boston, Panto and 3P shapes extend across the displays of eyewear to a beautiful, mysterious chest containing examples of rare vintage spectacles. The distinctive Diffuser Tokyo silver and leather glasses holders and accessories – the ideal accessory match for these luxurious frames – take pride of place in the window presentations of the shop.

Eyewear Cords by Diffuser Tokyo
Fresh flowers at Decora, Tokyo

For those who would like to see an example of one of the finest independent stores in Japan, Decora is a haven of minimalism and luxury style while maintaining an unpretentious and friendly atmosphere. It’s a rare example of a retail environment in which to choose a unique timeless pair of spectacles in the hands of experts with a deep knowledge of the history and culture of eyewear and its most directional and refined representative collections of today.

Shinmaru Building 2F, 1-5-1 Marunouchi, Chiyoda-Ku – www.glasses-co.jp Decora owns a second store in Kobe, Japan. The store stocks similar brands including Mykita, Yuichi Toyama and Native Sons. Special thanks to Takayuki Okabe, Decora and Masaki Hirose, Diffuser Tokyo.