Boutiques

The new home of Erker’s, St. Louis, Missouri

A new Erker’s flagship store has opened in St. Louis, Missouri in 2020, the latest and most luxurious in a long line of optical stores run by the Erker family through their extraordinary 141 year history.

“The Saint Louis Galleria is the premier shopping destination in Saint Louis where the top stores are located,”  Jack Erker III told Eyestylist. “The customers are from many demographics and come from all over to shop with us. Our focus is the hard-to-get-quality boutique brands including two of our own, Erker’s 1879 and NW77th.”

The Erker’s 1879 collection is one of the highlights in the shop

Alongside an eclectic range of collections by Barton Perreira, Dita, Cazal, Tom Ford and Jacques Marie Mage, the Erker’s 1879 collection represents an exclusive reference to the local legacy of a company that has served its community through generations. “Since the brand has deep roots, it resonates very well within the local market,” says Erker. “Many customers travel all over and see our brand in other markets as well and this lends to deep credibility within our local market. The focus of the store is primarily our brands, and are supplemented with other niches of brands that go well with our own.”

Bright lights and chic cabinet displays at the new Erker’s store (Saint Louis Galleria)

The decoration and design of the interior is classical with a luxurious orientation in line with the high-end feel of the St Louis Galleria, with clear, eye-catching branding.

Visit J.F.Rey
Carlotta's Village
BLACKFIN
SILMO Paris Nord Villepinte 24 - 27 Sept 2021
LINDBERG
ROLF Spectacles
MOREL par Jean Nouvel
OGI Eyewear

“Our brand is well known in our market and our customers still yearn for a brick and mortar store to give the service to the customers that they are used to receiving from us,” says Jack Erker when we asked about the key benefits of the store, even in the current climate. “The traffic in the mall allows us to have a larger reach to continue to grow the brand within the region. The local community is thrilled for us to be growing and it adds momentum internally within our family (employees).”

About Erker’s: Describing itself as the first optical laboratory west of the Mississippi River, Erker’s was founded in 1879 by A.P. Erker and brother, August. Today the company is led by the great-grandson Jack Jr. with his two sons, Jack III and Tony. Erker’s is one of the oldest eyewear establishments in the US with the rare claim that it is still owned by members of founding family. The family’s own extensive eyewear collection, Erker’s 1879 can be viewed directly at  www.erkers1879.com. For additional information visit www.studiooptyx.com

The Purists Club, Vietnam

New interior at The Purists Club in Ho Chi Minh City champions luxury and handcrafted eyewear design

Niche accessories specialists The Purists Club in Vietnam have renovated their Ho Chi Minh boutique to add “exclusivity and a niche environment” for the presentation of its extensive luxury eyewear brands. Currently The Purists Club own two stores (in Hanoi and Ho Chi Minh City) and stock a selection of global eyewear brands including Kuboraum, Tavat Eyewear, Rigards, Chrome Hearts and Matsuda.

Visit J.F.Rey
essedue sunglasses
SILMO Paris Nord Villepinte 24 - 27 Sept 2021
BLACKFIN
Vietnam – new interior at The Purists Club

Created as a space to welcome their dearest customers and friends, with a warm and engaging atmosphere to bring people together, the new interior space has a vintage-inspired design concept. “We found a vintage boutique style is ideal to connect people together,” said Tung Duy Nguyen, “a style that evokes nostalgia, and that has a lasting quality in a world that gradually becomes flashy…people can feel at home here, sitting and talking to strangers like members of their family, and sharing stories with each other.”

Asked about the Vietnamese market, Nguyen told Eyestylist that customers in Vietnam today are loyal to brands, they are well informed and open to what is new and different. “In our city we have around 10-20 ’boutique’ fashion and style stores, stocking big brands as well as niche quality labels like NYC perfumery, Le Labo Lab.” At The Purists Club, customers can order a made-to-measure suit as well as selecting eyewear or a watch. “This means that we have customers who engage and visit more than 3 times for a fitting; they therefore have an excellent chance to have a closer look at our eyewear collections and learn about craftsmanship and the work that goes into a pair of our bespoke horn frames. By offering these services together, we have created a dynamic and lively atelier environment in our city; the customer feels comfortable and enjoys the time they share with us, and this means they are happy to spend time with us and pay us visits when they want, irrespective of their product needs.”

The new store – operated by Hai Au Tran, with Tung Duy Nguyen, is located at Villa 37 Xuan Thuy, Thao Dien ward, District 2, Ho Chi Minh City. www.thepuristsclub.com

S. R. Gopal Rao Opticians, Bangalore, India

A boutique independent retail chain with 85 years in optics

An optician with an impressive heritage, S. R. Gopal Rao is a family business founded in 1936 and passed down through generations. Since 1982, the business, which remains in the same location on N.R.Road since it was opened in 1936, is directed by Hemanth and Uma Manay and focuses on an ever expanding range of high class and luxury eyewear collections, always presented in respect of the original philosophy of the family, with strict principles of trust and care.

“Dedication to accuracy, focus on customer needs and a holistic approach to the purchase of prescription spectacles, lenses, sunglasses and other eye-wear accessories…”

Waiting area at the famous Bangalore store: the history of S. R. Gopal Rao is outlined for visitors and clients to read

Today the stores in the chain sell a wide range of eyewear collections which include independent collections from Cutler and Gross, LINDBERG, Silhouette and Maui Jim.

LINDBERG
lafont
Visit J.F.Rey
OGI Eyewear
“India is a large country with people from all walks of life, varied personalities and levels of exposure,” stated Hemanth Manay- CEO, S.R.Gopal Rao Opticians & Optometrists, when we asked about the desirability of independent collections in India. “Some prefer sleek, minimalist frames like LINDBERG, others choose thick, statement eyepieces like Cutler and Gross. There are many who believe in buying eyewear with a purpose and that’s where brands like Modo eyewear come in. While LINDBERG is well known in India since it has had its presence in the country for over 15 years, other brands are yet to make a mark.”

Asked about their experiences in the pandemic at the present time, the team told us that they have adapted their stores to meet safety/hygiene requirements and increased phone and online communications to ensure those who cannot visit are well served from the comfort of their home.

The S. R. Gopal Rao Opticians flagship store is located on N.R.Road. A second store is open on Jayanagar & Residency Road and a third in Jayanagar (Bangalore). Find out more: https://www.srgopalrao.co/

Framed Opticians, Chorlton

A new ‘Framed Opticians’ has opened this month in Chorlton in the UK featuring a selection of fresh independent collections. Beech Road in Chorlton (Manchester) provided an exciting, long-awaited opportunity for the independent optical retailer to expand with the opening of its third shop. The area offers a wealth of like minded, independent and ethical business, and a thriving community, committed to supporting small businesses and ‘shopping small’. It’s also full of fashion-aware individuals, who see their eyewear as an accessory through which they can express their style.

The store has a brand new, minimal design combining natural wood textures, with graphic lines and muted colours of grey and terracotta. With focus on eyewear styling, the staff have many years of experience under their belt; whether customers visit knowing exactly what they want, feel stuck in a stylerut, or need guidance on what suits them, the team are on hand to help them choose something that fits perfectly, suiting their style and personality, and most importantly, something enjoyable to wear. The boutique is currently stocking independent brands like Moscot, Booth&Bruce, and some special, colourful design lines such as FACE A FACE.

Visit J.F.Rey
essedue sunglasses
LINDBERG
Götti Switzerland
OGI Eyewear

All customers require is an up-to-date prescription, and one of the shop’s optical experts will guide them in the correct lens and eyewear choices. Through the pandemic and current restrictions, the shop is open for customers “by appointment” and for passers-by in restricted  numbers. Framed Opticians has two other branches in London (Angel) and central Manchester (King Street). Framed Opticians, 113 Beech Road, Chorlton, Manchester M21 9EQ Find out more: www.framedopticians.co.uk

Suzy Glam x blick brillen Rotterdam

Blick Brillen Rotterdam – Amsterdam-based eyewear label Suzy Glam has taken a temporary pop-up store in Rotterdam, in the Pannekoekstraat, next door to Blick Brillen, with whom the Suzy Glam brand has a close and fruitful relationship. The design of the shop is described as “a true mixture of Suzy Glam Amsterdam and blick brillen Rotterdam”. Designer Susanne Klemm of Suzy Glam wanted to integrate their ‘Amsterdam chic’ with the ‘Rotterdam laid-back coolness’.

Susanne Klemm and Etienne Frederiks of Suzy Glam outside the new pop-up store

Suzy Glam’s Amsterdam store is located in Roelof Hartstraat 32HS. The shop is a showroom for the handmade eyewear collection, which has become synonymous with good taste and a creative, sculptural style with a colour palette that is inspired by retro design, while striking a new mood that is confident, chic and contemporary. Find out more about Suzy Glam at https://www.eyestylist.com/2015/08/suzy-glam-tarian/
The temporary store at Blick Brillen can be visited during the regular opening hours of blick brillen at Pannekoekstraat 35A 3011 LC Rotterdam. www.blickbrillen.com / www.suzyglam.com

OGI Eyewear
BLACKFIN
Carlotta's Village
Götti Switzerland
Visit J.F.Rey
MOREL par Jean Nouvel
essedue sunglasses