Creative spirits

Birgitte Falvin, Falvin Eyewear, Denmark

Our eyewear world is full of inspirational and passionate women. Designer Birgitte Falvin from Denmark is relatively new to, starting her career in jewellery. “Jewellery has been my playground from the early days, I have worked with many different aspects of the creative process in jewellery.  In the beginning, while I was still studying surface design, I was creating handmade pieces that were sold in independent fashion boutiques in Florence and Copenhagen. The collection had a couture feel, and the statement pieces were eco-friendly. I used a mix of materials, such as vintage pearls, gold wire and couture yarn. I was very interested in surface design and fashion jewellery, and was happy to discover that the department for surface design at the Designskolen Kolding (where I was studying) had a similar approach to the design process as the Institut for Ædelmetal – the design department for jewellery design in Copenhagen.”

Falvin bestseller in rose gold and aubergine

Birgitte launched her first eyewear collection in September 2015, and today she is working exclusively on luxurious titanium designs. “Titanium is a lightweight material making it the perfect choice for fashionable, oversized frames. Falvin´s frames often get compliments for their comfortable fit. I find the clean look of titanium interesting, and I like to soften the design with matte and shiny precious lines of rose gold, palladium and 24 carat gold.”

Classic luxury at Falvin Eyewear

Today, the collection makes a feature of luxury diamonds, beautiful hand cut lens details and unexpected colour mixes. The frames combine an aesthetic attitude with the edginess of Nordic architecture, optimizing the genius of Danish and Japanese craftsmanship. “As a designer, I always look forward to the development of new collections. There are so many possibilities and materials to explore. It is exciting to watch the the brand grow and expand.”

The Royal Black Diamond, Copenhagen

Architecture remains a source of design inspiration for every detail, as it did when the brand first launched. Birgitte explains: “At the beginning, my husband and I walked around Copenhagen, seeking a strong source of inspiration for an elegant eyewear concept. The Royal Danish Library, the iconic modern library building was the perfect inspiration for a collection that represented a blend of contemporary elegance and a cool aesthetic attitude, strongly infused with Nordic references.”
Copenhagen’s iconic Black Diamond houses the Royal Danish Library. “Its irregular angles fascinated me. When the light reflects off the building’s granite-clad surfaces, magic happens. The Falvin team visited the building many times at different hours to see the changing light and colours and to study the building inside and out. We took a lot of photographs, enjoying the asymmetrical design and the beautiful colour palette.”
Today, all Falvin´s frames are based on this concept, and the graphic references are paired with matte and shiny yellow gold, rose gold and palladium details. Frames can be customised with sparkling Wesselton diamonds that recall the glittering surface of the water that surrounds the Black Diamond. Falvin Eyewear will exhibit at Copenhagen Specs this weekend. More details: www.falvineyewear.com CN

Silvana Stefanovic-Riley @embellish_or_perish

Silvana Stefanovic-Riley @embellish_or_perish talks to Eyestylist about glasses, Advanced Style, and a lifelong passion for fashion…

“I started wearing eyeglasses to correct short-sightedness in high school,” says Silvana when we start to look into her first experiences of eyewear. “In those days I saw this as an impediment and I only wore glasses when I absolutely had to.” It’s a common reaction, yet, after a while, like many, she found a new direction in her glasses.

“Over time I relaxed into wearing my prescription sunglasses and started to appreciate them as an accessory that can enhance the look rather than detract from it. As for sunglasses, having lived in Australia for over 40 years, this harsh sunlight requires good sun protection for eyes.”

Photo credit (above): Lauren Farley of @doculifephotography

Photo credit: Lauren Farley of @doculifephotography
Photo credit: Lauren Farley of @doculifephotography

Explaining her favourite styles, Silvana is inspired by design and individuality: “I love colour and accessories. This makes it easy to find glasses to suit each outfit, mood and occasion. Each year, I buy two pairs of prescription glasses or sunglasses to add to my collection. I have recently purchased this year’s glasses. I have sent one of these frames to Brazil to be hand painted by the talented Erida Schaefer of La Frida Eyewear.”

Sunglasses in particular provide an opportunity for some fun and self-expression. With a sizable collection Silvana says she is always on the lookout for new and different sunglasses to add to the stash. “On occasion. sunnies also provide a much needed confidence boost by covering up the effects of the odd sleepless night. I often take selfies in the same outfit but change the sunglasses and the difference that sunglasses make to the overall aesthetic is incredible, she says.

LaFrida handpainted Eyewear by Erida Schaefer - Brazil
LaFrida handpainted Eyewear by Erida Schaefer – Brazil

Advanced Style
“I had followed Ari Seth Cohen’s Advanced Style Blog and IG for a number of years as a ‘passive’ observer,” explains Silvana when we ask about her pictures in Advanced Style.  “I do not recall how I initially came across Advanced Style in the first place, however there was a recurring theme of older women using personal style as a form of self-expression. These women radiate vitality, zest for life and creativity that defies the societal expectations of older people. Older people in general, and especially older women with grey hair, are not seen as being at the forefront of social change. Yet the Advanced Style movement initiated by Ari Seth Cohen is now a worldwide phenomenon.”

Through Ari’s Blog and Instagram, Silvana got to ‘know’ many other Advanced Stylistas, and learnt what gives them the life’s energy to continue to be active, creative and self-expressive older women. “I always thought that I would eventually become somehow involved with the spirit of this sentiment”, she explained. “However full-time work and other family commitments alway took precedent. Despite this, my interest in the Advanced style phenomenon continued. I admired the first Advanced Style Book, then the Documentary movie and eventually the second book – Advanced Style Older and Wiser.” (more…)

theo+Tim Van Steenbergen: Pictures at an Exhibition

Numerous and varied inspirations influence designers, and for Tim Van Steenbergen (above) his muses include music, opera and ballet. He has created costumes for Richard Wagner’s The Ring; La Scala in Milan; and the Staatsoper in Berlin, and now the Ballet Viaanderen. His latest foray is a personal interpretation of Limited Edition sunglasses based on the ballet masterpiece of Maurice Ravel –Pictures at an Exhibition. The composition is by Modest Mussorgsky, in an orchestration by Ravel, and is part of a triple bill performed by Ballet Viaanderen in Belgium.

Van Steenbergen shared with Eyestylist some of the background events for the Limited Edition glasses. “The idea was one big creative process,” said Van Steenbergen,”as when I started this project with Ballet Viaanderen, I wasn’t thinking about creating new frames. However, I discussed this with some colleagues, and realised the stage is dominated by five golden frames, and the story of a world in front of and behind the frames: to watch while being watched.

theo+Tim Van Steenbergen Limited Edition in black & gold - Pictures at an Exhibition
theo+Tim Van Steenbergen Limited Edition in black & gold – Pictures at an Exhibition

“That reminded me of frames. People are looking at you through the frame, and you look back at them. And just at that moment, theo asked me about creating a special Limited Edition! The main thing about the frames is ‘being watched.’¨ That’s why I chose the golden aspect – and it also refers to the golden frames onstage, which the dancers move through. With the golden mirrored lenses people look at you; but you don’t show them everything.”

The dance idiom in the ballet is tranquil and fluid, and translated into eyewear – this means bold forms in black, highlighted with golden edges in 24-carat gold. The reflective gold lenses are a reference to the interaction with the artist – or in this instance – the wearer. Six elegant models are available, wrapped in a cleaning cloth with a pattern from the costumes designed by Van Steenbergen for Pictures at an Exhibition, and stylishly packaged in a protective hard case. www.theo.be JG

 

Smoke x Mirrors: eyewear with artistry and attitude

Smoke x Mirrors – the New York label that launched last year – is the creative endeavour of two cousins: David Shabati and Roi Ironi (above). Roi tells Eyestylist how they started their business.

Please give a brief history of how Smoke x Mirrors was created? “It started in Mexico when I lost my glasses. I went out to replace them, but couldn’t find anything I liked – it all looked the same to me. After this, I couldn’t help but to explore, and that’s when I recognised the lack of innovation in the industry, and the white space waiting to be tapped into. After working in the watch business, a very traditional industry from a manufacturing standpoint, I saw eyewear as an opportunity and vehicle to really express creativity, and push technology to reach the desired design level.”

Smoke x Mirrors GeoII
Smoke x Mirrors GeoII

How would you describe the fashion concept and philosophy of Smoke x Mirrors? “We approach eyewear as a means of fashion innovation. Outside of our core collection, we release diverse, radically different capsule collections, and collaborations that don’t necessarily adhere to a set identity – that’s where the name comes in. It gives us the freedom to play and experiment with design, to push boundaries on the technical and aesthetic level. ”

Artful geometrics: GeoII
Artful geometrics: GeoII

What is the customer profile – and consumer marketplace – of the Smoke x Mirrors frame wearer? “Our glasses are genderless and ageless. Simply put, my girlfriend and my father wear the same frames.”

As newcomers to the eyewear industry – what are the biggest challenges so far? “The classic industry is not relevant as it is today, but is undergoing a seismic shift that we’re set to lead.”

Double bridge sunglasses with a difference: GeoIII by Smoke x Mirrors
Double bridge sunglasses with a difference: GeoIII by Smoke x Mirrors

In the next three years, how do you foresee Smoke x Mirrors developing your own identity, and distinguishing your brand in the eyewear business? “In terms of identity, time is not relevant – whether’s it’s now or in three years, we’ll still be Smoke x Mirrors.” www.smokexmirrors.com  Smoke x Mirrors will present their latest capsule collection – GEO –  at Silmo in Paris 23rd-26th September. www.silmoparis.com JG

 

Brent Zerger – Urban Creative Spirit

What feeds a Creative Spirit? For Brent Zerger, Director of Communications at l.a. Eyeworks in California, it’s the arts, architecture, eyewear and food! Insightful, curious, blessed with a deliciously wicked sense of humour, and a passionate eyewear advocate, Brent shares his views on life and living with Eyestylist.

Please give us a brief profile about your professional career.  “After graduate school, my professional career began in the contemporary art world. I worked for nearly a decade in a curatorial/programming capacity with The Museum of Contemporary Art (MOCA) here in Los Angeles; also as an independent curator; and as a public art officer helping to oversee the artworks in the MTA transit system of L.A. county. The second big chapter of my career began as the manager of a retail store for l.a. Eyeworks that opened in 2002. I became Director of Communication for the company in 2007 and the story continues!”

What sparked your passion in eyewear? “True story: my passion for eyewear began as a passion for l.a. Eyeworks as a brand. Growing up in the relatively rural Midwest, there weren’t a lot of cultural avenues to explore – and I was hungry! But I remember somehow getting my hands on Interview magazine and taping the l.a. Eyeworks portrait ads to my bedroom wall. I was hypnotised by their glamour, mystery, and incredible energy. That I would one day stand in Greg Gorman’s studio to watch him shoot one of those portraits is such a meaningful completion of a circle for me.”

If you could have been born in another era, what century would you choose, and why? “Truly, there isn’t one I would choose. I’m happy in this time and place. BUT…if I could have misspent my young adulthood in southern California in the 1960’s, I imagine that would have been a very fine thing.”

 

The dynamic dining scene in L.A: Brent with restaurateur Lien Ta at the opening of Here's Looking At You, her first restaurant in Koreatown, co-founded with chef Jonathan Whitener.
The dynamic dining scene in L.A: Brent with restaurateur Lien Ta at the opening of Here’s Looking At You, her first restaurant in Koreatown, co-founded with chef Jonathan Whitener.

l.a.Eyeworks is based in Los Angeles – do you think the city continues to be an international, inspirational source for art, fashion, etc.? “For many reasons, it’s hard to comprehend the breadth of Los Angeles and the scale of the things that are produced here. It’s a full spectrum show. From the scientific geniuses working at the Jet Propulsion Laboratory to the worst reality TV, from superstars of the art world to Star Wars-branded non-dairy coffee creamer, love it or hate it: what L.A. ‘says’ is incredibly influential. Los Angeles is so engaging to me because it’s constantly reinventing itself with little regard to the past, and an anxious grasp for the future. It can be daring, gorgeous, audacious, and horrible all at the same time. Whatever the case, it’s intensely visual and I love that. At this moment, what’s particularly interesting to me is watching these huge production fields – television, film, music – as they pivot to adapt to the realities of the proliferating on-demand economy. While this dynamic is being felt in every field (including fashion, travel, transportation, and so on), I’m keeping a keen eye on Hollywood because the stakes are so enormous. It’s a sea change of operatic proportions!”

Nowadays, who do you think most influences eyewear styles and market appeal? “I doubt my answers to this question would surprise anyone. Whether it’s celebrities or red carpet designers, or massive ad campaigns by mega-labels, I pay attention…and then I don’t. There’s the influence of those who know  how to meet all the expectations, and then there’s the influence of those who startle the world by going their own way. Personally, I’m so much more interested in any person I meet who sees their glasses as a way to stand out from the crowd. I don’t care if the frames came from a yard sale or a boutique; when I see anyone who’s wearing glasses to express their individuality and not their allegiance to trend, that’s when I get excited.”

Brent at an art fair at Paramount Ranch - where many Hollywood westerns were filmed - in front of L.A. based Paul McCarthy's 24-meter inflatable "Tree" sculpture, following its controversial exhibition in Paris on Place Vendôme.
Brent at an art fair at Paramount Ranch – where many Hollywood westerns were filmed – in front of L.A. based Paul McCarthy’s 24-meter inflatable “Tree” sculpture, following its controversial exhibition in Paris on Place Vendôme.

Please select a favourite fashion moment that inspires you. “What comes immediately to mind is the Apollo 11 spacesuit worn by Buzz Aldrin to walk on the surface of the moon in 1969. That helmet with the gold mirrored shield? Now that’s a radical, avant-garde garment! To me, the space suit says everything about the future we’ve come to live: the integration of apparatus and the body, not to mention the role of outfit as a metaphor for the complex relationship between humans and their environment. Right behind that as a close runner-up would be the fishtail gown that Divine wore in John Waters “Pink Flamingos,” which today looks almost like a prophecy!” www.laeyeworks.com JG

Top image: “Los Angeles is a fertile ground for amazing architecture.” Brent attending an event at the Fitzpatrick-Leland House in Laurel Canyon, designed by architect R.M. Schindler (1936). https://makcenter.org The MAK Center for Art & Architecture oversees the Fitzpatrick-Leland House http://www.hereslookingatyoula.com/#hlay