Face masks: the new essential accessory and fastest evolving product category in fashion
Beautiful, artistic masks – to wear with statement eyewear – are now a category of their own. Many fashion companies and designers are launching their own lines, many of which have been created from existing fabrics and remnants from other lines.
London-based print artist Lisa King’s styles are upcycled from fabrics used in previous collections. Made from 100% silk and produced in London, Lisa is working closely with a family run factory; the creation of masks also meant that Lisa could continue supporting workers, following the devasting effects on small businesses from Covid-19.
Each mask has been designed for a snug fit with double layered silk and adjustable ties, with an inner pocket which can hold a disposable filter for extra protection.
The collection of masks – with designs for men and women – showcases Lisa’s signature prints which are hand printed in Worcestershire, UK and retail at £30. In support of the London based artist and offering their customer access to a conscious and considered face covering option, on July 2nd renowned British department store Fortnum & Mason launched an exclusive selection of Lisa King masks online and in store. Above: the artist modelling her own new mask design
Echoing the brand’s philosophy on conscious manufacturing and sustainable efforts, Lisa King produces products on demand and creates pieces as a canvas for her art in her London based studio. Following a limited number of masks that are now available on the brand’s website, Lisa King adopts a made-to-order approach which results in waste reduction and minimises their environmental impact. In addition, Lisa King uses compostable or recyclable packaging throughout her products.
Lisa King distributes 10% of proceeds of face masks made through the brands website to The Black Curriculum – an initiative that teaches Black history all year round in schools for students aged 8-16, alongside the Emergency Designer Network – a volunteer-led collective supplementing PPE stocks for the NHS (UK) in the fight against COVID-19. For more information and to purchase online visit www.lisakinglondon.com
Götti Switzerland has opened its second store in Switzerland, in collaboration with a leading optician – Ramstein Optik. The elegant minimal “space” has been conceived for the presentation of the entire series of Götti Switzerland collections, and its broad choice of designs and materials, from natural horn to titanium and state-of-the-art 3d printed eyewear.
The minimal bright white interior design concept was created by Götti Switzerland and executed by local partners in Basel. In addition to the spacious display wall, which presents the products with wonderfully enhanced light, allowing customers to explore the collections with ease, the focal point of the new boutique is a large decorative chandelier of glass spheres and over 400 acetate frames which takes pride of place at the service counter.
“The second Götti brand store fulfills a longstanding dream,“ according to Sven Götti. “We found the perfect partner with Ramstein Optik. The basis for such a close collaboration has to be a specialty store, and a team acquainted with the collection for many years that uncompromisingly identifies with the brand.” Find out more at www.gotti.chBy Clodagh Norton
Clean lines and a diamond cut finish, handmade in Japan
The collaboration between Japanese label TVR® and Yamada Mitsukazu®, the eponymous brand of the Japanese craftsman Yamada-san will see a second edition launch this September — Yamada Mitsukasu® x TVR® SERIES 2 French Panto Diamond Cut.
Based on an iconic 1940s French panto shape, the style combines a high hinge and full-bodied base, a detail which creates a wide pantoscopic view for the wearer. Complementing the vintage shape, traditional rivets from the 1920s are added to give an elegant, old-school finish to the fronts.
Distinguished by diamond cut edges that contribute to the clean lines, simplistic 90-degree angle with smooth curves and protruding hinges — the bold and masculine structure is balanced with wide library temples tapering to flared tips.
The upper part of the frame is derived from a square shape, meticulously hand-cut with precision in mind. The use of an 8mm front perfected using the diamond cutting technique also ensures a beautifully flat bridge surface and excellent fit of the temple. The diamond edge finishing is also another feature that’s perfected by Yamada-san himself who has over 60 years of artistry and experience of spectacle-making.
Yamada Mitsukazu® x TVR® SERIES 2 French Panto Diamond Cut is also an expression of ‘East meets West’, where traditional Japanese handcrafted artistry paired with vintage French design. Above: Yamada Mitsukazu® x TVR® SERIES 2
The frame fronts also undergo a special polishing process that lends a certain artisanal handmade quality to each frame. “You can say that the polishing skill is based on my ‘sixth sense’ because it is entirely based on what you see and how you feel. There is a lot of attention in the detail involved in the making of this collection,” explains the master craftsman.
The Yamada Mitsukazu® x TVR® — SERIES 2 French Panto Diamond Cut 2020 edition will be available online and in selected stores in Autumn 2020.The collection comes in four individual colours — Black Diamond, Brown Beer, Olive Crystal and Yellow Crystal — vintage tones which have a true. www.tvropt.com
GIVEAWAY – @eyestylistmagazine (Instagram) today, we’re Giving Away a stunning 1 Pair of TVR 504 glasses (with plano lenses ready to be fitted with lenses at your local optician) – made in Sabae, Japan. Visit our Instagram profile today to take part.
A collective initiative by some of the most prominent designers in eyewear in the US brings together some favourite and iconic optical frames in a look book celebrating materials, colours, and imaginative shapes. The edition is a reminder that while public health concerns necessitate the masking of the face, the eyes are now ‘the centrepiece of communication and beauty’.
The project is the work of edCFDA, a group of independent eyewear designers within the CFDA (The Council of Fashion Designers of America), and has resulted in a showcase of memorable, individualistic styles from their current collections an expression of creativity, craftsmanship and fashion flair in eyewear design – from LA, Miami, and NYC.
Participating designers and their brand namesakes include: Ahlem Manai-Platt (Ahlem), Barbara McReynolds & Gai Gherardi (l.a.Eyeworks), Blake Kuwahara (Blake Kuwahara), Christian Roth & Eric Domège (Christian Roth), Jeff Press (Morgenthal Frederics – Robert Marc), Patty Perreira (Barton Perreira), Selima Salaun (Selima) and Shane Baum (Leisure Society).
The initiative also offers a timely reminder on the importance of eyewear care and suggests more regular and thorough cleaning of frames by wearers during the Covid-19 epidemic. It highlights the professionalism of fine independent opticians in approaching the creative styling of fashion eyewear with an elevated sensibility about hygiene and client safety at this time when stores have reopened with new protocols such as social distancing and greater availability of private appointments and contact-free consultations. Find out more: https://cfda.com/news/view-the-edcfda-digital-lookbook
Seasonless, gender neutral, with both men’s and women’s collections and a mix of new launches – designers are adapting to new ways of working and presenting new lines online at the first virtual fashion week #LFWreset
London Fashion Week (#LFWreset) has launched today as a digital event, hosting multimedia content from designers, creatives, brand partners and other key collaborators. Described as a global meet-up point, the website is filled with content ranging from interviews and playlists and podcasts to digital showrooms + lookbooks, webinars and designer diary “stories”, available to all who wish to be a part of it, and (uniquely) not just trade. Above: London-based Brazilian designer Joao Maraschin – New Foreigner Traveller series – the photoshoot is launched at LFW today – with photography by Lucas Fonseca – Maraschin: ” I invited Brazilian photographer Lucas Fonseca to create a collaborative series that would show both our visions of the collection adapted to the current situation.”
The event promises a new format with an official schedule of brands and shows the typical support for and dedication to young designers and emerging talent where feasible. They include Brazilian designer Joao Maraschin who launched his collection Foreigner Traveller in February 2020 with London College of Fashion. Maraschin’s new work is presented in powerful still life photography by Lucas Fonseca where the absence of models offers a poignant reminder of current restrictions and difficulties of working as we did before.