Gogosha Optique, Echo Park, Los Angeles

Julia Gogosha’s Echo Park flagship is just 2 years old. She describes it with a twinkle in her eye. “A Tetris cathedral artspace playground is how I imagined it…with different sources of inspiration, including artists, sculptors and works of art for which I am passionate.”

A minimal colour palette, injected with saturated tones of lilac, coral and mint, contributes to a bold deliberately architectural interior with the wow factor, designed with precision to house one of the most carefully curated selections of eyewear by internationally acclaimed independent designers. A variety of sunglass frames are displayed, intentionally visible, demonstrating their colour, shape and character and inviting customers to view them like works of art, and try them on. While the optical frames are housed in custom flat file/bleacher seating hybrid sculptural furniture cladded in speckled playground rubber. The space has been designed to include a state-of-the-art in-house workshop. Above: Julia Gogosha, Gogosha Optique – photo by Stephen Schauer

Interior sunglasses display: Gogosha Optique (photograph by Stephen Schauer)

Curated with “the best of each category”, the boutique offers a mix of design-focused core collections such as theo and Anne & Valentin, and design brands offering a variation of price points including Kaleos from Barcelona. Two internationally successful homegrown collections – Ahlem and JacquesMarieMage – are represented alongside some of the most avantgarde designers of the moment, Rigards from Hong Kong, Masahiro Marayuma from Japan and Kuboraum from Berlin. Julia is also innovative in collaborations and events with designers and labels bringing where she can a fresh slant to how she presents them to her customers. Launching for Spring, she has a new project underway with Dom Vetro, an LA label specializing in made-to-order and fully customizable frames – and more collaborative concepts are coming soon.

Gogosha Optique (photograph by Stephen Schauer)

For the current unprecedented situation, as the Coronavirus crisis affects businesses globally, we also talked about what this has entailed so far. In March, Gogosha was open for daily emergencies with one member of staff available in store to fulfil orders and attend to immediate needs such as repairs. The entire Gogosha team have also been providing virtual fittings during the lockdown from home. “We’ve been doing distance fitting appointments intuitively for years, mainly for longstanding clients who might have moved out of the area,” says Julia. “We will continue to adapt and streamline our services to deliver glasses right to the customer’s door. We consider vision essential and will continue to creatively pivot to best service our clients’ vision needs virtually and with a greater appreciation and greater focus on connection and conversation in a time of separation for the safety of humanity.”

Gogosha Optique, Echo Park was designed by John Chen of Formation Association. Gogosha first opened in 2008 in the former location of Silver Lake, east of Hollywood. Gogosha Optique is the winner of the Vision Expo Third Annual OPTImum Retail Award announced in April 2020. For previous articles on Gogosha on Eyestylist visit https://www.eyestylist.com/2017/05/gogosha-pop-2-0/ and https://www.eyestylist.com/2013/10/gogoshagoldsmith-shop-in-shop/

1555 Sunset Blvd, Los Angeles, CA 90026 – www.gogosha.com


Vintage-infused, 4 different ways

Timeless, detail conscious, with a peerless level of craft

Four distinctive shapes, created with luxury materials and precise artisan workmanship. The quality of eyewear designed with dedication and exceptional attention to detail, as it was in past decades, continues to garner attention, underlining traditional values with reflection on genuine workmanship and innovation.

At the German company Coblens, the metal collection ‘Schiffahrtsstrasse’ – with focus on titanium, made in Japan – presents very narrow rimmed classic shapes this season – where every detail is visible, functional and reliable. Aviator and pilot shapes as well as round and multi-sided vintage-inspired glasses provide looks for everyday and multiple face shapes. Above: the soft octagononal model Mole in the Titanium collection, Schiffahrtsstrasse by Coblens. The octagon is a lovely flattering shape which is currently enjoying a resurgence. www.coblens.com

Gauloise by Lafont Paris – glamorous patterning and a monochrome colour palette

The classic shaping of model Gauloise by Lafont Paris is enriched with artistic colour combinations or fabric effects, which add subtle sparkle and delicate light reflections. Visit www.lafont.com for more details on the new luxurious classic styles in their extensive artisan eyewear collection.

Berwick by Savile Row – hand polished rhodium

The Berwick is an iconic design in the British-made Savile Row collection. Offering clean lines with its beautiful architectural brow line and rectangular eye shape the frame has a statement elegance which is both alluring and flattering, highlighting the line of  the wearer’s natural brow line. Find a selection of classic spectacles, monocles and sunglass clips in their online store at www.savileroweyewear.com

Christian Roth – Round-Wav in Amber Smoke – described by Roth as a ‘spacey oval’

Christian Roth continues to present exceptional pieces of design as a part of Dita Group; deconstructing its own precious archive of frames and re-imagining a new paradigm of style. The oval shape of Round-Wav (available as an ophthalmic or sunglass style) is a common thread in Roth’s collections and is significant now as one of the favourite trending ‘vintage’ inspired looks. Roth’s designs have been worn by a host of celebrities in the last decades including Kate Moss, Lenny Kravitz and Kurt Cobain, who wore the iconic oval Series 6558. For more information: www.christianroth.com

To the future and back

X Terrace annual press preview – for London Hat Week

The annual X Terrace London Hat Week Preview Catwalk Show took place on 16th March at Shangri-La Hotel, at The Shard, showcasing 54 hats made by milliners from around the world.

Milliners were encouraged to use the theme ‘To the future and back‘ as a way to show their vision of the future of their hat designs. Each piece was uniquely inspired by an arrange of ideas such as sci-fi, high tech, environmentally friendly, imagined worlds, and 3D Printers.

Monique Lee Millinery – Shangri-La at The Shard

Monique Lee Millinery was inspired by Renzo Piano’s striking vertical city “The Shard” and within it, a mystical utopia Shangri-La where people will live isolated from the world happily in the future.

Amina Marie Hood’s Mosstro Orbiter

Amina Marie Hood named her hat Mosstro Orbiter which has an eco-futuristic design coexisting in nature and was inspired by the “Fly Eye Dome” designed by R. Buckminster fuller.

London Hat Week Press Preview: Circus hat by JH Milliner (Jennifer Hughes)

The Retro theme allowed milliners to show the glorious eras of the past when hats were the centerpiece of every wardrobe. Many milliners portrayed this theme through vintage fabrics, accessories such as ribbons, feathers and velvet, and by focusing on the elegant shapes and details of the 1920’s-1960’s.

X Terrace London Hat Week: ZELLI hat by Miss Haidee Millinery

The show at Shangri-La Hotel, at The Shard, featured a selection of hats from the upcoming ‘Great Hat Exhibition’, which is part of the 2020 London Hat Week. The models wore outfits selected and styled by Hector & Karger. Hairstyling was by Toni & Guy (Ilford) and makeup from AOFM Pro. The show included shoes from Stivaleria Cavallin and sculptures from Abigail Ozora Simpson. The show was also generously supported by Maxoo fashion platform, Jack Russell Jeanswear, Yooney Choi, and Katherine Elizabeth Academy, and was staffed by fashion students from Coventry University London. Photos courtesy of @xterrace.

X Terrace have announced the forthcoming launch of The Hat Circle, a website for the millinery industry to empower and connect independent milliners around the world with hat lovers everywhere.  https://www.xterrace.com/lhwmilliner

Optyk Panski, Poland

An eyewear boutique setting trends in Krakow, Poland

A new generation of independent optical retailers is appearing in Poland, as young opticians develop a curiosity and passion for specialising in unique brands. In Krakow, Optyk Panski’s owner Pawel Szpytma established a new style of store in 2016, having taken over the family optical business in 2011. In 2019 the boutique which had moved to a location near Kazimierz and Podgorze, an historic, significant part of Krakow was developed with a contemporary architectural interior and a roster of exciting brands, which started with Tavat (from Italy) and AM Eyewear (from Australia).

Interior: a loft style with modern fittings and chic wood + leather materials

Eyestylist met Pawel Szpytma in Munich in January, and we asked him what had inspired him to open a shop of this calibre: “I was always curious for something new. I really wanted to step up my knowledge and skills. After visiting international optical fairs and discovering many independent eyewear brands, I realized how much more there is to do. When it came to the design of the shop, the idea was to mix a loft look with modern design details. I wanted to create a place with a luxury touch where you can also feel comfortable and at ease. I did a few of the finishing touches myself – I wanted to have this personal bond with the place.”

A luxury eyewear destination in Krakow

Today alongside Tavat and AM, which have become hugely popular with local Krakow customers, the shop stocks Cazal, SALT. Optics, Matsuda, Moscot and Lesca. “I am still gaining knowledge all the time working closely with brands I admire,” says Pawel. “They have taught me a lot about production and materials. Quality always was important to me and always will be.”

Optyk Pański is located at sw. Kingi 8, Krakow Poland. The name of the shop represents a play on words. It means also “your” and “royal, manor” – representing a place where customer can experience a service above the normal level. Optyk Pański has also become known for their after hours openings for customers and events including exhibitions and Whisky tastings. www.optykpanski.pl

Georgiana Boboc, Vintage Traffic

Eyestylist had the pleasure of meeting the delightful and enchanting Georgiana Boboc, one of the first pioneers in what we know now as the “social media influencing” industry, a connoisseur of all things fashion – particularly vintage and arguably one of the most genuine, talented and quirky individuals in the business today.

You are strong and confident in pulling off a plethora of colours and patterns in just one outfit – how do you choose what you wear, and why do you think you are drawn to such exuberant, vibrant materials and textiles? Fashion is ridiculous sometimes. It’s so hard to play with colours, I think you need to, or already be super open to wearing a rainbow and still feel comfortable about it and to own it. I’ve never worn something crazy to be the centre of attention – it’s because it puts me in a good mood; colours always do that for me – I was designed to wear them. Vintage is quite colourful actually; patterns, florals, geometrics – that’s why I’m so drawn to it. Most of my statement pieces are very bright.

Georgiana (above and top) in Demure sunglasses by Delalle

As Eyestylist is an accessories platform – what do you think the importance of accessories is in regards to your personal style / in the industry generally?  Oh my god – EVERYTHING – you can be super basic and just wear a white t-shirt, but as long as you have a sparkle of something; it could be a vintage bag that costs five euros, but it has a nice colour or nice details; brassware or buttons can be the focal point of a look. I have always been about details; matching my socks with the colour of my headband – I used to do crazier things in styling, but now I am a bit more chilled – I’m thirty two years old, I tried to introduce more black into my wardrobe but it’s SO hard.

When did this love-affair with colours and with fashion ignite for you – when did you become involved in the fashion industry? Just after I finished high-school, I lived in Romania so I didn’t have access to a lot of the fashion, but I was passionate about vintage before the craze of American bloggers – I started the Vintage Traffic blog in 2008; I was stuck in traffic, on the way to class – to my degree in Journalism, so it was an outlet to me; it was about women, society, models, the idea of ‘perfection’ and what is demanded of women in general – not just about fashion.

Georgiana : Paris is home

Given Vintage Traffic began as a more general fashion news / societal awareness blog – what is your stance on the drive towards sustainability in the fashion industry? I have noticed one of the biggest agencies in Paris – one that manages and organises the fashion shows for top brands has taken action towards sustainability this Fashion Week; they are reducing the plastic / paper waste of the shows they are running – I think that is amazing. It is essentially the overproduction of useless stuff that is temporary, they don’t mean anything to anyone, and they don’t help much, we are just realising that. I am still receiving envelopes from brands, paper invitations, that is so bad. I am conscious of it; I haven’t bought something new in such a long time – what I wear for Fashion Week, I wear for my daily life. Honestly, I don’t like being the same as everybody else so that’s another reason why I‘m saying NO to fast retailing. I love a Victorian dress with an oversized blazer – mixing antiquity with a flash of modernity, a touch of masculinity with a pinch of femininity, adding something androgynous to it – that’s just my style. If I got married again, I would wear a tuxedo.

Would you be more inclined to purchase from a brand that was higher quality / more expensive but 100% sustainable and ethical?  Yes of course if I was going to purchase an investment piece – that would be a contributing factor. I am vintage addicted, so I don’t put a lot of money into new clothes –but I see and understand the need for new sustainable brands, buying, wearing and selling vintage is a passion. It doesn’t pay – that is why you really need to be passionate about it, I never follow trends, but vintage always comes back – for example, I went through a phase some years ago of collecting the fannypack / bumbag… vintage Moschino, Sonia Rykiel, Kenzo etc… I was constantly criticised for wearing them, and now you see all the top brands reintroducing them and they have become a streetwear trend.”

Georgiana wears DeVour by Delalle – a 1970s infused octagonal frame

You’re very selective about the new brands you purchase or wear and showcase to your following – we have noticed you wearing ‘Delalle’ eyewear – do you remember what drew you to that brand or what you liked about them? I don’t remember if I discovered the brand in an agency or in a showroom or if they had reached out to me personally from the beginning, but anyway, I just love the designs, they’re so powerful, they are WOW! It’s the eyewear that stands out from the crowd. I couldn’t say no to them, they are so funky and cool.”

As our interview came to a close, we discussed Georgiana’s next potential career moves and future developments across a wide array of industries – cinema, costume design, vintage selling, antiquities and many more – after a difficult year this superwoman has truly come out on top and I look forward to our next interview – who knows in what industry that will be, but I wish her every success in whatever path she chooses to take. Interview by Victoria G. L. Brunton in Paris – exclusively for Eyestylist.com – find Delalle sunglasses at www.de-lalle.com

Eco trend: neubau + natural3D

The eco choices in eyewear continue to widen and neubau eyewear from Austria – one of the young innovative companies focusing on eco-friendly design, has just added to its selection of materials with their own new 100% bio-based ‘natural3D’. A special edition sunglasses collection has been released to show off the fresh relaxed styling and fresh Spring-infused colours available, with 3 models – Romy (above on model), Maurice and Alain.

Oversized and glamorous in new eco-friendly material: model Romy by neubau

What is ‘natural3D’? The all-new material, natural3D by neubau eyewear, is created via an innovative and sustainable production process. The surface is skin-friendly with smooth sealed edges and vibrant colour intensity which will not fade. The material is formed using the oil extracted from the castor oil plant’s seeds. The resulting powder derived during this extraction is merged together layer by layer by a laser during 3D printing and any excess material is then reused for additional frames (ensuring zero waste).

Laid-back chic styling: model Greta from neubau eyewear, one of four new optical styles

neubau eyewear has also launched four new optical styles in the new eco-friendly material, available from April 2020. The frames are named after environmental activists. For mode details visit www.neubau-eyewear.com

Art in store: Les Belles Lunettes, Réunion

The independent store is showing an exhibition by talented young watercolorist, Pauline Bachel

‘Portraits v Self-Portraits’ is an exhibition created especially for the independent eyewear boutique, Les Belles Lunettes – located in Réunion, a French island in the Indian Ocean close to Madagascar. As admirers of the subtle and unique work of the artist, Les Belles Lunettes has selected Bachel as the muse and face of their new campaign. “We then asked her to interpret the images in the campaign in her own style,” explain Karine Chane Yin and Patrice Fuma Courtis, art directors for Les Belles Lunettes, who currently produce 4 campaigns for the store each year. “Portraits v Self-Portraits is a two-tiered experience for the artist : she is both the subject of a series of portrait photos, and then through the projection of her interior world in the form of self-portraits created after we had shot the campaign photos.” Art Direction / Photography / Styling : @kplusp_art_direction – (the works of art featured in the exhibition are available to purchase.)

Les Belles Lunettes x Pauline Bachel: images and watercolours

Les Belles Lunettes is located in St Pierre, Réunion and stocks a selection of fine eyewear brands including Gamine NYC, Anne et Valentin, theo and Andy Wolf. Two further stores are in planning and will open on the island in the near future.

Les Belles Lunettes featuring Pauline Bachel

About the artist: Pauline Bachel studied applied Arts and Textile Design at the Lycee Ambroise Vollard, St Pierre, Réunion. Her first exhibition at ‘Cafe Social Club’ launched her career as an illustrator/artist and brought her recognition – with clients who include Apple. Inspired by the Creole culture, simple pleasures and travel, her beautiful works of art embody an idyllic tropical picture of nature with subtle references to a deeply personal focus on femininity.

34, Rue du Four à Chaux, St Pierre 97410, Réunion – Visit the website for more details: https://www.lesbelleslunettes.re/ – Campaign created by www.kplusp.com