Eyestylist

| Eyestylist 1st October 2021

Eyewear by Olga

‘Eyewear By Olga’ is a luxury eyewear retailer, or – as the owner likes to call it – an ‘EYE PAD’ founded in 2011 by optician, designer and fashion enthusiast Olga Trentin. The ‘PAD’ is located in the centre of Mississauga, Canada in the neighbourhood of Port Credit. The interior of the store itself is a feast for the eyes; packed with colour, exploding with textiles and featuring artisanal furnishings throughout. The shop first appeared on Eyestylist in October 2011.

We would love it if you could give us a short synopsis of the story / journey behind ‘Eyewear by Olga’…It’s such a funny story actually; I went to visit a friend in an optical store that I frequently shopped at, but my friend was busy serving a client. So, I picked up a frame that caught my eye and handed it to her client swiftly leaving the store afterwards so that I wouldn’t be intruding. Later, my friend told me that her client had purchased the frame I picked for her – and so, I was offered a job at her company as a frame stylist. I loved this job so much that I eventually became an optician and later on, a manager. I was able to learn a lot about the business and realized how much more I had to offer the optical industry. That’s when I decided to go on my own by opening my very own ‘EYE PAD’.

I took a pen and paper and started sketching the ‘PAD’; ribbons on the ceilings was the first idea that came to mind – ribbons are known to fill a space with lots of cheer – I felt that I had to add them to the design. I didn’t want a typical retail look, but something different and yet, timeless. I also didn’t want a cold and clinical office feel, so the ribbons also added that soft element to the design. I then mainly picked warm colours but added a pop of colour with our back wall and chairs. I felt that the chairs in particular had to be unique and so – after doing some research – we found the perfect choice: ‘The Eye Chair’ by Jackie Choi – it was originally a college project of hers that was presented all over Britain from BBC to Harrods and so it became one of my favourite elements to the ‘PAD’. The design feature was a low backrest to support runback for ergonomic reasons but as well as that it makes a strong visual statement; it looks like a hollow eye when viewed head on, they are quite the conversation starter. Our display cases feature a light coloured onyx to bring a certain warmth and a natural feel we wanted to implement, this is also why you won’t find any bright lights in our ‘PAD’ – we want our clients to have a cozy and relaxing atmosphere.

The EYE PAD is a unique experience for eyewear enthusiasts

What have been the biggest struggles you and your store have faced through COVID-19? The element of the unknown regarding COVID-19 really frightened us; we closed our store for about three months in order to keep everyone safe. We quickly realized that our industry really was essential because clients were still in need of our services and so we had to find a way to make it work for everyone while being as safe as possible. It was a little bit of a struggle at first, but we managed to make it work; we would order contact lenses online and have them directly delivered to our clients, we would pre-order eyeglass lenses online and have clients do a door drop off with their frames to prevent any contact. When we finally started to open our doors for appointments, we took one client at a time, each customer had a mandatory COVID-19 questionnaire to be filled out, and temperatures were taken at the door. We also disinfected each frame that was tried/touched and disinfected all surfaces between appointments, floors were washed daily as well. Then of course masks were mandatory for everyone and our staff were double masked with shields worn on top too. I think most people understood why we did all of this and felt safe coming in to see us. We all had to work  together and we continue to do so to make this strange and scary environment feel as safe as possible for us all.

What are your favourite frames from your current collection and why are they your favourite? Oh wow, so many to choose from! If I had to choose one, I’d say my favourite frame in my current collection is the ‘Dita – Revoir’. It was originally released as a sunglass and is now offered as an ophthalmic. It is such an elegant bridgeless cat-eye and as the ‘Dita’ website describes it “spans the brow to resemble wings extended in flight”. I love the space between the wing point and the lens as it gives it some edge while keeping its elegance overall. (more…)

| Eyestylist 27th September 2021

Japanese eyewear – Sculpt: Masahiromaruyama at Silmo

Studies in imperfection – inspired by the sculptural process

A new line by Japanese design brand Masahiromaruyama – which previewed for the first time at Silmo 2021 – takes inspiration from sculpture, and the process of making a three dimensional art work. From the tool marks of a chisel on stone, to the wire framework built for the process, the frames in the collection have required detailed craftsmanship and expertise to create the exquisite artisan finish with texture and sculptural definition of the materials and surfaces.

Masahiromaruyama: the new collection features nine models in titanium and acetate – handmade in Japan

The titanium designs underwent a carefully developed special step of chiselling on the surfaces to replicate the effects of a sculpted work of art. The metal structures are designed without the usual focus on symmetry and with the particular signature style of the designer whose attention to detail never faulters.  For the acetate frames, a scraping technique was used to create the intriguing finish of the designs.

Masahiromaruyama – handcrafted in titanium

With nine models in the collection, the titanium styles come in a colour palette of four tones – black, white and two new bronze colours – the colours should be expected to change over time. “We encourage wearers to embrace the changes happening on the frame as part of the process,” explains the designer. The acetate designs include MM-0066 and 0069 in delicate tones of black, white or clear, charcoal, brown and grey. There is also a style included in beige havana that is made from a Mazzucchelli’s M49 bioplastic and this design is created as a limited edition of 200 pieces with part of the sales being donated to the Japanese Red Cross. The new collection will be in specialist stores this season. To find out more visit http://masahiromaruyama.com

| Eyestylist 23rd September 2021

Paris rendez-vous: SILMO 2021

Silmo 2021 takes place this weekend after much anticipation and planning for all those involved. The international event will bring together the European optical industry for the first time since the start of the global pandemic – and promises an “ultra-positive” experience with upbeat energy, emotion and atmosphere as colleagues meet again after a long period of uncertainty and difficulties to meet with friends and clients as they once would. Well over 500 brands from 32 countries have booked to exhibit from 24th to 27th September, and the venue of the Parc des Expositions – Paris Nord Villepinte – will be fully prepared in compliance with the regulations in force in France to make the event safe (face coverings and provision of a health pass will be required.) Above: The French design label JF REY from Marseille will bring its colorful and creative high-end frames to Paris this week. www.jfrey.fr

High-tech, sustainable 3d printing : Rolf Substance – model Amur 02 is a featured frame in the Silmo D’Or nominations – ‘Technological Innovation in Eyewear’ category

From Austria, Rolf Spectacles will show the impressive 3d-printed plant-based line SUBSTANCE at Silmo 2021, with the model Amur 02 nominated for a prestigious Silmo D’Or Award in the Technological Innovations category. The frames and patented hinge in this line are produced in the plant-based material that is flexible, natural and skin friendly. The line has already been successfully received by the market and is a multiple award-winning collection already, with a European Green Award and IDA design award achieved so far to date. www.rolf-spectacles.com

Model Lou by VUE DC in crystal light grey and champagne

French artisan collections are a highlight of the fair at the annual event. This year, they include the creative label, VUE DC who will present a series of enchanting designs in acetate in the exclusive RENEW FW2021 collection. The geometric model Lou is a strong signature piece in the line with rough cut angles and new colours of light grey and champagne. VUE DC is known for its French handmade quality and artistic design style. Founders Chris Mascre and Yoma (Yolande de Clercq) devote particular attention to the excellence of the materials and the traditional realisation of the frames in their partners’ factory in Oyonnax. www.vuedc.com

TARIAN: Smiley and Ice Cream – resolutely positive in a bright, rainbow palette

Parisian designer Jeremy Tarian shares previews of his new collection showing at Silmo this weekend. Among the several ‘thematic’ series are the fun models Smiley and Ice Cream in the Play collection, a joyful, surprising line with a very creative and striking look. For each model, the acetate section of the frames is laser cut to reveal a contrast in colour and a new take on the traditional eyewear ‘aesthetic’ code.

Eyestylist looks forward to attending this long-awaited international reunion in Paris and we wish all our Eyestylist friends and sponsors as well as visitors to the fair a very successful and inspiring weekend! For more details: www.silmoparis.com

| Eyestylist 22nd September 2021

RIGARDS: Silmo 2021

RG2046WD nominated for Silmo D’Or : homage to architectural shapes and lines

A new design from the avantgarde eyewear designer Ti Kwa of RIGARDS captures a moment in time and a personal fascination for architectural contrasts. The design is directly inspired by a pandemic home improvement project and combines four unique materials with focus on sustainability, longevity and aesthetic beauty: the solid wood salvaged from high-end furniture timber contrasts with elements in aluminum-magnesium, beta-titanium and stainless steel. Above: Rigards RG2046WD, a new work with a finely structured frame and circular lens

Each element of the frame is painstakingly thought out to balance materials, design details and function – like the planning and construction of a unique architect designed building. The frame has adjustable beta-titanium arms hollowed on the underside to reduce the weight.

RIGARDS RG2046WD

Wood end-tips, which are gently contoured, have been tested on diverse individuals, and provide a comfortable, ergonomic fit while the lightweight structure (a weight of just 12.8 grams)  makes the design suitable as a sun or optical style. Unusually, the nose pads extend upwards on either side of the inner sections of the eye shapes, adding elegance and comfort where the frame rests on the face.

This new sophisticated design from RIGARDS is shortlisted for a Silmo D’Or award in the Sunglasses “Eyewear Designer” category. The winners of the awards will be announced in Paris on Saturday 25th September 2021 (www.silmoparis.com). For more information about RIGARDS visit www.rigards.com. Click on the link for more about RIGARDS on Eyestylist: https://www.eyestylist.com/2021/07/rigards-x-uma-wang-for-2021/

| Eyestylist 20th September 2021

Silmo Paris: FACE A FACE preview

Neon brights ‘light up’ colours of the night sky in the new collection by FACE A FACE

Playing with the effects of light – through the day – and how they influence colour. The FACE A FACE designers have introduced special effects in striking combination colours, imagining how light transverses each model in cut-outs and contrasts as well as unique shapes. The frames are complex and beautifully finished in state-of-the-art materials, an expression of boldness with experimental flair.

“Our work themes are drawn from aesthetic details in our first sketches or models made by our model maker. Some common details catch our attention, and through a discussion process a story appears,” explained the designers, when asked to explain how the idea came about. “When you have this feeling that a collection theme is blooming, it’s a very exciting moment.”  Above: model Zenit by FACE A FACE – a statement design in the collection ‘Colour as Light’

Neonn by FACE A FACE: a Spring neon green contrasts with a midnight blue

They add, “For this new optical collection, the very first samples of the Neonn model featured a very new fluo green on the sides. The “halos” of colour created the luminous effect of an eclipse.”

The expressive Zenit by FACE A FACE: the colour highlight on the top represents the light effect of the midday sun
“We feel that people need to feel positive: after a period of doubt, there is always renewal. For this, the use of colours is a fantastic ‘soft medicine’.” FACE A FACE design team
Sharp and assertive: Gordon by FACE A FACE

Model Gordon, a design with masculine lines inspired by industrial machining, plays with dual tones and matt and shiny surfaces. The combination of bright aniseed yellow on opaque grey contrasts with transparent grey temples – is the ultimate trio of trendy hues while the layering effect is graphic and sculptural. FACE A FACE will exhibit at the Paris trade fair SILMO this week. Find out more about the collection at www.faceaface-paris.comEyestylist spoke with Paris design team Claire Ferreira, Marianne Dezes and Robin Apprioual of FACE A FACE.