Eyestylist

| Eyestylist 22nd December 2025

Independent optical retailers + flagship stores: highlights 2025

These stores, including some new openings or redesigns, have caught our eye in 2025. From Seoul to Los Angeles, Lyon to Tokyo, Milan to Mexico City, we have selected some of the most striking interior concepts that have come to our attention either thanks to our researchers behind the scenes or via contacts we are lucky to have nurtured over the years. These stores highlight the interior design focus and direction this year, and a desire to create unique spaces for optical retail and the presentation of the finest independent and luxury eyewear collections.

Eyestylist.com continues to invite store founders and entrepreneurs in the optical retail scene to get in touch with updates about the most avantgarde and uniquely designed optical stores around the globe. We’ve highlighted 8 favourite concepts this year…to refresh your memory on all the stores we have written about in 2025, visit our Boutiques section at https://www.eyestylist.com/category/boutiques/

1.reworks120, Seoul, South Korea (image above)

First opened in 2019, in Garosu-gil, Gangnam, Seoul — a well-known fashion district in the city, premium optical store reworks120 is a special find in this area that is also home to impressive flagship stores such as Gentle Monster. “The shop has an intentionally cozy and curated atmosphere,” Sean Lee told Eyestylist.com. “There are two floors, each designed with a different concept….read the feature: https://www.eyestylist.com/2025/11/south-korea-reworks120-seoul/

Loulou Opticiens, Lyon – an exceptional redesign

2. Loulou Opticiens, Lyon, France

The French independent store LOULOU has created a fresh high-end space with attention paid to every detail – a space to present some of the world’s most prestigious collections of eyewear. We talked to Michael Lalande, Loulou’s founder about setting up shop in 2017, and his latest project in rue Gasparin. Read the feature: https://www.eyestylist.com/2025/12/loulou-opticiens-lyon-a-new-minimalist-interior/

tö eyewear lab – Tokyo, Japan

3 tö, Setagaya City , Tokyo

Styled after Hiromi Toh’s Japanese name Tou, the optical store, tö eyewear lab is more like a gallery than a traditional eyewear shop. After a career as an eyewear stylist in mass media, Toh created the space with the idea of proposing a new world of eyewear, where consultations are by appointment only. The eyewear enthusiast is invited to discover this creative world quietly, at their own pace, without the noise and distraction of a more common retail space.

Located in a residential area outside central Tokyo, there are no signboards on the building and no traditional shop front. tö is located along a quiet street, close to a temple, and like an art gallery features a large glass window displaying special eyewear designs as works of art. Find out more at https://www.eyestylist.com/2025/08/to-setagaya-city-tokyo-japan/

Interior: l.a. eyeworks’ new retail campus in Los Angeles

4. l.a. eyeworks, Los Angeles, US

Comprising two buildings connected by a pergola-covered walkway, the new l.a. eyeworks’ retail campus is set on a corner property that includes on-site parking for customers. “We needed room for the expanding width of our ideas,” notes Director of Communications Brent Zerger. “We refer to it as a campus in the sense of a place to exchange ideas and make discoveries.” In development for nearly two years, the project was designed by Frank Escher and Ravi GuneWardena, principals of L.A.-based Escher GuneWardena Architecture – find out more on the link: https://www.eyestylist.com/2025/10/l-a-eyeworks-an-impressive-new-retail-campus-has-opened-in-los-angeles/

La Belle Vue Opticien: colour, energy, individual character

5. La Belle Vue Opticien, SW France

La Belle Vue, choosing frames is an experience that is pleasurable, interactive and perfectly lovely. Here, you enter a pastel-toned world that the owners describe as inspired by California, “a mix of chill, lifestyle, and fashion under the South Western French sun”. Disco balls, pretty neon lights, quirky tubular seats and soft white swivel armchairs all come together in a fresh pastel-toned interior trimmed with light green and black leopard print drawers and soft, elegant satin curtains. Find out more at https://www.eyestylist.com/2025/11/french-optical-boutique-la-belle-vue-opticien-sw-france/

Vava flagship store in Oporto, Portugal, showcasing the complete collection by the avantgarde eyewear brand

6. Vava flagship store, Oporto, Portugal

Vava’s impressive 300m2 concept store is located on the historic Passos Manuel at number 66, and has three distinctive levels. Conceived as an expansive and experimental space, Silva describes it more as an art installation than a store, lit by neon lights and lined with mirror walls and details such as gradient colour palettes and fluo tones…find out more at https://www.eyestylist.com/2025/03/vava-eyewear-concept-store-porto/

Dr. York has featured many times on Eyestylist.com: this year we wrote about the installation in the Mexico City store

7. Dr. York, Mexico City, Mexico

Mexico City’s Dr. York shared their installation project by renowned Mexican artists Pablo Kobayashi & Lucia Aumann . The installation created a bold statement for the store which expressed their commitment to arts collaborations and close integration with the Dr. York community.
“We decided at the end of 2024 to begin defining possible ideas,” the artists explain. “The final piece acts as a ‘modulator’ of the dynamics that José and Laura generate [in the store] and that uniquely define the characteristic atmosphere of the place.
A series of characters manifest behind the curtain asynchronously, suggesting that something is happening. In a constant game of colours that intensify and attenuate with each change in pressure, you see something regardless of whether it is visually perceived as a defined silhouette. The curtain does not divide. It rather suggests other layers, other depths, and other presences.” Find out more….https://www.eyestylist.com/2025/09/mexico-artists-kobayashi-aumann-at-dr-york-optical-boutique/
Punto Ottico Humaneyes, new Milan interior

8. Punto Ottico Humaneyes, Milan, Italy

In Autumn 2025, Punto Ottico Humaneyes reopened in Milan following an extensive re-design. The 88 m² space was reimagined with a new contemporary aesthetic, enhancing the functionality and efficiency of the interior and focusing on the customer, who is invited to experience a light and harmonious atmosphere. Elegant and minimal, the interior features include fine oak panelling, delicate marble finishes, an eye-catching eyewear display made of lightweight painted steel with integrated LED strips and vertical mirrors, and luxurious leather armchairs by Flexform. Find out more at https://www.eyestylist.com/2025/10/punto-ottico-humaneyes-milan/

This feature was written exclusively by the writers at Eyestylist.com. All rights reserved.

| Eyestylist 19th December 2025

Italian entrepreneur, Carlo Sestini, Sestini

Independent eyewear label, SESTINI was created in 2020 by entrepreneur/influencer, Carlo Sestini. Made by artisans in Italy, the eponymous eyewear collection has a prestigious luxury design adhering to the finest levels of quality. With pieces created as collectibles, honouring craftsmanship, traditional techniques and Italian expertise, the designs have a freshness and elegance that feels discreet and yet perfectly curated. Eyestylist met Carlo at The Dorchester in London in December 2025 to learn more about Sestini and the story behind the creation of the brand.

How would you summarise the design philosophy at Sestini? Sestini combines minimal lines with sculptural intention, merging function with Italian sensuality. With Sestini, eyewear becomes part of a broader lifestyle — one rooted in art, refinement, and the beauty of restraint. The design language is discreet yet iconic, exemplified by subtle identifiers like the engraved half-lily detail. When you touch our product, you can feel that the temples, for example, have been shaped and carved by hand – that the material is really exquisite. I want people to feel that whenever they wear Sestini the fit and feel is phenomenal, very much like wearing a lovely cashmere sweater. We didn’t want a brand that was recognised just by its logo. Instead we have our own unique custom rivets and the attention is placed on the details of the product – and creating a frame design that can be passed on to new generations.

We decided to work also with deadstock and archival Mazzucchelli acetate, applying traditional techniques with modern precision. Our lenses are provided by Zeiss, and each frame is individually numbered to ensure traceability and exclusivity. Sestini’s production is deliberately limited to preserve quality and integrity, far removed from mass-market practices. Above: Founder, Carlo Sestini

Sestini: custom hardware, fine materials, dedicated craftsmanship: “a beautiful thing that you can keep”

Can you highlight some of the details of the frames? We have really focused on the crafting but also on the fit. I really do see each design as a beautiful thing that you can keep. You can feel the quality in the rivets. Their design was inspired by the big bolts you see on Tuscan doors – I wanted them to act as a reminder that whenever you wear them you feel protected; so rather than putting them inside the acetate I wanted to them to really stand out. To do this is more expensive, and everything is gold plated.

Our dolphin emblem was developed from a family memory. My mother and my grandmother had a real thing for dolphins. My grandmother had a cute dolphin necklace that she gave to my mum and so my mum always loved dolphins because of that. She used to call my brother and I dolphins as a nickname because we were quite cheeky together….so this dolphin sign really is symbolic for us. We have also incorporated a Florentine fleur-de-lis. And the hinges – although on the inside, are decorative as well as functional, to remind the wearer of the wonderful quality of the frame they are wearing.

How have you approached finding the right production for your brand in Italy, which is very much a luxury product, designed as an heirloom piece? This is definitely the hardest thing. When I was doing it we needed to rely on word-of-mouth, and attending a lot of meetings to work out who would be the right artisan. I am lucky to be working with an Italian family that understand my product and is able to offer a particular level of quality that is hard to find. This is a beautiful reality in the Veneto in Italy, passed down from the grandfather to the father…he is now training his daughter, and her daughter is just six years old.. but they hope she will also learn their family craft. When you see the attention to detail in the making of the frames, and this family dedication, it is really exciting.

Sestini: Italian quality and craftsmanship

What I really wanted to show is this craft, and the very authentic Italian expertise and love and passion that goes into that. For me, Italian craftsmanship is very much held in high regard, it’s just like in Japan. I wanted to really showcase this Italian excellence and the fact that artisans are the experts who will continue to be at the forefront of eyewear design in the future. Their craftsmanship, the hands-on work, it is so beautiful and it should be encouraged and continued. Supporting this reality is the most important thing.

Was it very difficult to launch in 2020?  Initially, yes, at that time in the Covid pandemic. I decided to approach retailers and hotels directly and this is how we have built a very particular network for Sestini. Early on we decided not to take investors, I wanted to set up in a traditional way as a founder and take things slowly, step by step. I am now working closely with CP Agency (formerly Chapman Agency) for the distribution and global development of Sestini. We started working together in 2021, and since then we have already brought the collection to opticians in many new territories, including Turkey, India, Benelux and Australia. This relationship is a catalyst for the brand to grow.

Do you put out new collections regularly? I am showing at MIDO 2026. The collection is small but you will see new designs releasing at the event and some new colours too. This is very much on the back of having exhibited at Silmo in September and having had a really exceptional show. We will then have additional launches coming for Silmo in 2026 including our signature colour restyling, but always with a reference to timeless design that will be wearable in the future. My next step is developing my wirecore…I already have the Florentine inspiration and I’m looking forward to working on this in 2026.

Elegant cases and packaging at Sestini

What is your background in fashion? I started out actually studying international law and diplomacy in London and I wanted to become an ambassador. That was my goal in life. But then I was scouted by a modelling agency and I started working with them in 2014. At that point interest sparked in me and the shots and photography that I posted – to the point where I was then working for brands as a model and an influencer and travelling around the world…

I have always loved glasses and I have always seen them as a way to express myself. Glasses were also a way for me to hide my eyebrows and feel protected when I was young. Whenever I wore the glasses I felt like I could look at people in the eyes but at the same time – with  something to protect me. I always loved that. The thought of making my own eyewear was there but before I started to do it in 2019 I bought a plot of land and experimented with making wine and olive oil.

I’m still working in fashion as a consultant and a model and influencer but now my new direction is very much all about Sestini and creating luxurious Italian eyewear. I did so many searches at the time to find out about Italian eyewear and I realised that there were no other young Italian eyewear labels with that focus on quality, luxury – and timeless appeal.

The packaging of the Sestini glasses is one of the notable details that remember catching my eye in New York two years ago – can you tell me more about it? Yes, the idea of the packaging is currently based on “carta fiorentina” – the paper that Florentine grandmothers use to line their linen drawers. The inside of the cases is printed to create this unusual texture and the effect is like a protective layer for the glasses. I have many more ideas for developing this! But we are taking our time to develop these unique concepts and this level of detail! I like to have my own expression in these accessories – where there is quality and attention to detail at the very highest level. With Sestini I don’t just want to give you the glasses. I want to give you history, craftsmanship, and the experience…

Sestini is available at selected opticians, department stores including Luisaviaroma, Florence and Harvey Nichols Riyadh as well as a growing number of high-end resorts and hotels, including The Dorchester in London.

About Carlo Sestini / Born in Florence and raised between Switzerland and London, Carlo Sestini brings a cross-cultural sensibility to the eponymous eyewear brand. Known for his distinct aesthetic and global presence, Carlo has been profiled in WWD, Vogue, L’Officiel, and numerous international publications. He is personally involved in every element of the brand — from storytelling and production to visual identity and retail strategy.

Find out more at www.sestini.com

| Eyestylist 17th December 2025

Eyewear trends: J.F. Rey – wearability and the wow factor

A new women’s collection by the French eyewear design company promises a fresh expression of colour and design

Presented in three parts – acetate, metal and combination designs – this collection brings together a colour and materials story that is modern and expressive, with a clear, signature style.

Designed to fit all faces – including choices in extra small – the selection of acetate frames stands out for its silk-effect transparencies and delicate shades, as well as surprising glittery effects and delicately spotted design details. Above: bold, characterful statements with pattern, bright colour and gentle sparkle – the styles feature the signature Totem hinge

JF1580: an artistic feel runs through the collection

Model JF1580 has a round shape with some gentle modifications on the outer rim, creating a lively and characterful design. Each style features contrasting acetate colours and patterns, with the playful glittery black material “inlayed” with a rim of multicoloured merging tones.

J.F. Rey 3118: an interesting variation on the round eye shape and dramatic colour pairing

Model J.F. Rey 3118, from the metal and acetate combination design series exemplifies an attention on functionality as well as aesthetics and colour. The shapes are balanced and well-proportioned to fit comfortably, while the quirky shapes and colour bring rhythm and character.

JF3114: a metal frame with an eye-catching presence

JF3114 is representative of the all-metal frames in the collection, which achieve feminine allure in their bold statements. These styles (JF3114 and sister styles JF3113, JF3116 and JF3117) are unique in their interesting use of gradients, use of triple-colourways and surprising light effects.

Designed to fit all faces, with specific sizes available in the metal and combination lines, the collection also features the J.F. Rey Totem hinge, a signature detail which immediately identifies the brand. Find out more at https://www.jfrey.fr

Read more about J.F. Rey at https://www.eyestylist.com/2025/09/silmo-paris-2025-j-f-rey/

| Eyestylist 11th December 2025

Handmade eyewear: Kuboraum Editions LTD Space Atlas capsule

The Limited Edition features spectacular details including hand-applied metal micro-cubes 

The new handmade eyewear designs by Kuboraum are described as emerging from the sun’s glare – travelling through time and space. Each frame surface has been handcrafted with variations in textures and 3 dimensionality: the hand applied metal micro-cubes create a raw stratified relief – amplifying the mask’s bold architecture.

Space Atlas by Kuboraum – a new handcrafted drop for the festive season 2025
This capsule also evolves into a more refined, linear expression, where a fine silver 925 chain is applied using acetate combustion (pictured above). Fused to the porous acetate rim, the chain traces a clean contour around the lenses, echoing the scattered debris of a body travelling through different multi-verses.

 

X5 Space Atlas: aluminium micro-cubes have been applied on the front of the frame

X5 Space Atlas is produced in a combination of acetate and metal and has a shiny black finish beneath the configuration of micro-cubes which vary in size and depth. The temples are thick and imposing and feature a textured surface with linear effect.

Created in Berlin in 2012, Kuboraum was founded by artist, sculptor and designer Livio Graziottin and anthropologist, brand, communication & marketing director, Sergio Eusebi. Each mask offers a unique design to highlight personality. The designs are crafted in Italy in exquisite materials. Find out more at www.kuboraum.com

| Eyestylist 5th December 2025

Boem Atelier: Eyewear Sculptures

Designed by Aleš Boem, this brand new collection is conceived as a series of wearable sculptures — objects that live on the body yet could just as naturally, belong in a gallery

Each style by Boem begins as a digital sculpture, carefully designed and refined over several days before reaching its final form. Produced in very small quantities, each frame requires an extensive cycle of printing, refining and finishing. Crafted in Bohemia, the designs combine lightweight nylon, gold-tinted UV400 lenses and precisely engineered stainless-steel spring hinges. Select editions incorporate a gold finish created in collaboration with Preciosa. All the models are being released in numbered, limited quantities and each one expresses a different relationship to nature and materiality. Above: Boem Atelier Eyewear Sculptures, details of the ‘Boemian’ frame

Boem Atelier: Eyewear Sculptures

“Nature doesn’t hustle. Nature takes its time – growth is slow, patient, imperfect. Every flower, stone or branch is sculpted by forces we can’t speed up. That’s why it lasts…” Boem Atelier

Offering four models, each one is shaped by a different natural reference: florals, stone-like surfaces, naturally growing interwoven plants, and a silhouette that appears like hand-sculpted clay. As a nod to the beaty of natural pattern, the frames are released in gold, silver and bronze tones.

About the designer / Originally a graphic designer, Aleš Boem is a Czech product designer with a particular interest in material experimentation and manufacturing processes. He is the designer behind FURIOSA Shades and the winner of a Red Dot Award in 2019 for the design of public furniture for the city of Prague.

Find out more about the designer and Boem Atelier at https://boem.co/