Eyestylist

3-D printed: Rolf is multi-award winner

2nd July 2025

Alongside two Red Dot awards, sustainable brand Rolf has been awarded the Green Product Award in 2025 for their 3-D printed frames.

In May 2025, Rolf Spectacles announced that they had won two Red Dot Awards, recognising Product Design and Sustainable Design, in their 3-D printed collection – Wire. These 3-D printed frames are minimal and refined in design, and have a number of particular features – from being completely screwless, the production process has been developed at Rolf so that CO₂ emissions have been minimised. The styling of the frames is recognised as modern, minimal and fresh – furthermore, the sustainable eyewear products are also produced locally in Austria using 100% green electricity. Above: the Rolf frame Rais won the Green Product Award 2025

Product Design Winner – Trik in the 3-D printed eyewear collection Wire – won a Red Dot Award

Adding to this success story in 2025, the company has announced that it also won the Green Product Award for 2025. This is an award that recognises particularly innovative, sustainable products. The winning product was the Rais in the Substance collection. The Rolf frame Rais is characterised by its unusual shape and sustainable production. The natural raw material is processed in powder form and fulfils all technical requirements. It is environmentally friendly, and also durable. Combined with Rolf’s patented Flexlock hinge, which enables a screwless construction, the result is a pair of glasses that are flexible and stable. The focus on local production and a shortened supply chain emphasise the brand’s commitment to environmentally conscious manufacturing.

MIDO 6-8 February 2027. Welcome to Eyewearland

LOFT Santa Monica Show October 16th and 17th

A sustainable focus in everything ‘Sustainability is not just a trend at Rolf, but a fundamental attitude’, the team said in their statement. In addition to environmentally friendly production, Rolf invested in the renovation of their production facility in 2023. This development will save more than 81 tonnes of CO₂ per year. The company has also focused on ergonomic workstations and sustainable office equipment for the benefit of employees. For more information about Rolf’s awards through the years, visit their website at www.rolf-spectacles.com

For more information about Rolf on www.eyestylist.com click on the link: https://www.eyestylist.com/2025/01/award-winning-natural-eyewear-brand-rolf-heads-to-munich/

Design + Inspiration

Loft eyewear show heading to Santa Monica

26th June 2025

The independent eyewear event, Loft Eyewear Show, will take place in a new venue in Santa Monica (California) in October 2025

Loft Eyewear Show has a new venue booked for their October event in California, which, for some years, has taken place in San Francisco. The new location is the Santa Monica Post Office, a landmark building in downtown Santa Monica just a few blocks from the beachfront. Built in 1938, this historic building boasts a design indicative of the PWA Moderne style. It was a product of President Franklin Delano Roosevelt’s Public Works Administration (PWA) as a key component of the New Deal era. It was closed along with 200 post offices across the country in 2012 by the United States Postal Service.
The event will take place on 24-25th October 2025. A welcome party has been organised for Friday 24th. Above: the venue will feature a barista, catering and afternoon beverages.

A stunning architectural setting for Loft in Santa Monica

In his statement, Richard Mewha, the founder of Loft Eyewear Shows said: “When looking for a location for our events, we seek spaces that resonate with our design aesthetic and that are conducive to creating an atmosphere that encourages the connections that we so love about these events. One of our core values for Loft is going beyond a trade show experience. We feel that the future of these events hinges on creating an environment for not only buying carefully curated eyewear, but also for exchanges of common interests, learning about the creative aspects of individual designers, and of course, having fun while we are at it.”

He continued, “With this in mind, we researched and found this stunning Art Deco space, right in the heart of downtown Santa Monica, close to the beach, great restaurants and hotels. Santa Monica is also a central location for West Coast accounts, with easy access from LAX. The weather in October should be great.”

Loft Eyewear Shows are the premier independent luxury eyewear events. They are held annually in New York City (and previously in San Francisco and Las Vegas over the years). Since 2000, the Loft events have showcased exclusive and cutting-edge designers and innovators in the business from around the world. For more information and to enquire about visiting and/or exhibiting visit: www.lofteyewearshow.com

Boutiques

Gentle Monster store in Milan at 10 Corso Como

24th June 2025

The South Korean eyewear brand has unveiled a new centrepiece that invites visitors into a transformed sensory experience

Eyewear store Milan: Gentle Monster’s new ‘Giant Head Kinetic Object’ – installed as part of the brand’s shop-in-shop at 10 Corso Como – embodies the South Korean fashion eyewear brand’s singular philosophy and deep fascination with the inner workings of the human mind. Built in-house by the Gentle Monster Robotics Lab, the Giant Head Kinetic Object consists of three faces. In the centre, the face appears to gently shut its eyes and shake its head in contemplation. On either side is a larger and smaller face that move fluidly around it. With softly blinking eyelids and subtle shifting pupils, the installation is designed to capture “the complexity of cognition, emotion and human connection”.

Gentle Monster store in Milan at 10 Corso Como – the first installation by the brand to be created in Europe this year

Other elements, such as star-like forms scattered through the store, illuminate the invisible landscapes of the human psyche, inside the light-filled industrial space of the Ground Floor at 10 Corso Como – Milan’s leading concept store blending culture with trends and fostering a connection between the worlds of fashion and culture. The Gentle Monster section of the store was first opened in March during Milan Fashion Week.

Gentle Monster at 10 Corso Como – the glasses are displayed around the installation

Since its foundation in 2011 by Hankook Kim, Gentle Monster has relentlessly searched for daring and innovative narratives to present to the fashion realm. With emotional provocation as the key message, the brand portrays its identity through eyewear – but also through physical space. It continues to broaden its spectrum and philosophy through bold projects and sophisticated eyewear products, confirming its role as a major innovator and creative force. Gentle Monster is also one of the eyewear brands that Google is working with to build new-generation AI smart glasses with Android XR, news which was announced on 20th May 2025. For more information about Gentle Monster visit www.gentlemonster.com

Ground Floor, Corso Como, 10, Milan, Italy

Reviews

Eyewear accessories: update 2025

23rd June 2025

Diffuser Tokyo highlights the Triangular Prism eyewear bag (type 3)

As part of their collection for 2025, the Japanese accessories company Diffuser Tokyo highlights the sophisticated triangular prism bag, crafted from soft Italian leather and microfibre. With its compact design, the bag will carry three items such as frames and a phone, and features a shoulder strap so that it can be used just like a bag. Above: an eye-catching eyewear accessory from Diffuser Tokyo – the design was first launched at Silmo 2024 – in February 2025 new colours were added

Elegant and practical: Diffuser Tokyo – triangular prism eyewear bag (type 3) – pictured in light grey white, black and navy/purple

Part of a series of storage pieces which include a pentagon shaped eyewear box and a rhombus storage box, the bag feels luxurious and unique to carry around, while providing a practical solution for safe storage of items when on the go.

Diffuser Tokyo is a leading independent maker of fine eyewear accessories, specialising in original design ideas produced in high-quality natural materials sourced from the finest suppliers in Japan and Italy. For more information visit www.diffuser-tokyo.com

To see more accessories by the brand visit https://www.eyestylist.com/2025/06/diffuser-tokyo-new-eyewear-accessories/

Designer Vera Wang | Eyestylist 19th June 2025

Design + Inspiration

Vera Wang Eyewear: the eponymous designer headlines in campaign

19th June 2025

Wang wears the sunglasses and optical styles from the new “haute” collection, produced by Kenmark Eyewear

Vera Wang, the internationally celebrated designer, has featured again in her own campaign, this time created in black and white, wearing both the sunglasses and optical styles on the streets of New York. Capturing an elevated blend of modern sophistication and playful flair, a signature of the designer, this collection is handmade in Italy and designed to complement Vera Wang’s most luxurious fashion collection, Vera Wang Haute. Above: the designer, Vera Wang wearing the bold Baseline shield sunglasses, one of the many standout styles in the range

Backcourt in the Vera Wang Haute collection, produced by Kenmark

The thick cut temples of the Backcourt sunglasses create a bold and sporty touch in this model which also boasts beveled edges. The style comes in three classy colourways, including the ultramarine pictured above.

Among the statement pieces in the optical range is model Netta, a dramatic cat eye with a bevelled structure, available in classic tones of black, ivory and mahogany (seen above).

About Vera Wang / Vera Wang is an internationally acclaimed designer celebrated for her contemporary, elegant approach to bridal and ready-to-wear fashion. Beginning her career at Vogue, Wang launched her own label in 1990, quickly revolutionising bridalwear with a distinctive blend of high fashion and modern romance. Her brand has since grown into a global lifestyle empire—all marked by her refined yet daring aesthetic. For more information about the Vera Wang Eyewear collection visit https://kenmarkeyewear.com

A-Morir makes ‘Anime-Eye’ statement sunglasses

AHLEM Eyewear’s Paris Collection, inspired by fine watchmaking

Award-winning optical retail: The Eye Piece, Sydney

Makras Optical, Brisbane: “make the eyewear the hero”

Martin Guentert, Ørgreen Optics

Ransome + Jenkin: an independent eyewear label by British experts