Eyestylist

Independent eyewear brand Rolf receives recognition for sustainable product

The Wire collection is the Austrian brand’s latest design-led series – it has won the Mido award in the sunglasses category – the collection offers a beautiful sophisticated attention to style as well as function

Rolf has received the CSE Certified Sustainable Eyewear – Sunglasses Europe Category – at the Mido eyewear show in Milan this weekend, a further accolade that brings much well-deserved recognition from the optical segment for the brand’s sustainable innovation and design. Their new Wire collection, which is 3D printed using rapidly renewable castor beans, offers plant-based optical and sunglass models which are light, robust and durable – with a researched qualitative contemporary design.

The frames in the Wire collection are characterised by coloured threads to create an artistic accent. They feature timeless shapes and a stylish finish, while also making a clear statement about preserving our planet and evolving materials in eyewear to meet this need.

The unique glasses from Rolf – whether they’re made out of wood, stone, or the new sustainable material – can be purchased at selected optical retailers and in the two flagship stores in Vienna and Reutte, Austria. www.rolf-spectacles.com

Lamarca: colour, combinations, and “mosaic” effects in acetate

The eyewear brand by Tris Ottica in Italy realises bold and colourful acetate frames with a signature style created with intriguing bonding – a signature technique of the eyewear producer

The new Lamarca collection by Tris Ottica – which debuts at Mido 2024 in Milan –  is fresh and colourful, featuring contemporary touches and sophisticated colour variations and transitions, created through bonding techniques in the Italian acetates.

Divided into several different collections, the Fusioni range is based on the concept of blending, combining and uniting things as one. Model Fusioni 142 uses acetates to replicate the ripple effects of water. Curved sections of the frame feature solid colour and crystalline effects, passing through an opaline finish. Each colour is milled at a different angle creating a dramatic and dynamic finish and an elegant play of light. Above: Fusioni 142 is a new entry in the collection – it is not unusual to see several tones combined in one frame design at Lamarca

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Mosaico 136 by Lamarca Eyewear: here, the colours are combined in the mosaic effect on the upper section – the colour scheme features tones of light pink, dark pink and coral

A brand new example of a square-shaped frame for women in the Mosaico collection, model Mosaico 136 is characterised by a thin and lightweight frame design where crystal and opaline colours are combined in a patchwork effect on the upper section of the front. Tris Ottica has developed and perfected this technique of gluing the acetates together over many years, create different looks that are particular to their brand.

About Lamarca Eyewear – Lamarca was first launched as an eyewear brand in 2015, by the Italian eyewear makers, Tris Ottica. The line originated as a showcase for the production techniques and colour embellishments that the company was able to offer; gradually the collection developed into a range in its own right. Today, Lamarca includes several different series including Mosaico and Fusioni, collections with particular and recognisable characteristics, colour effects and decorative styles. Find out more at the Lamarca Eyewear website at www.lamarcaeyewear.com

Bayria Eyewear: inspired by Arts & Crafts

Eyestylist Exclusive: The new collection by Italian eyewear brand Bayria is inspired by the arts movement at the end of the 19th Century

Bayria Eyewear, the Italian-born independent brand, has created a new collection releasing at Mido this weekend, inspired by the Arts & Crafts Movement and its signature style of hand-craftsmanship applied to many objects and everyday items from furniture and jewellery, to wallpaper, rugs and fabrics. The eyewear brand was inspired by the decorative arts movement founded by William Morris which valued craftsmanship as an expression of man’s work and his needs, but above all as a lasting value through time. The arts and crafts era embodied a reaction to industrialisation and mass production, and laid the foundations for modern design, with an eclectic production, characterized by almost hypnotising geometries and numerous natural and botanical references of exceptional beauty. Above: model Vincens in the new 6-piece collection at Bayria Eyewear

Ariminum by Bayria Eyewear

Bayria Eyewear was inspired by the dictates of this incredible artistic movement for the creation of their new Arts&Crafts collection, in which the dichotomy between avant-garde lines and craftsmanship is explored in detail.

The frames feature extremely linear and geometric volumes, with a selection of shapes which includes maxi cat-eye glasses with multi-faceted details on the tips given by particular step-effect engravings; transparent colored acetate frames from which you can glimpse ripples formed by an internal sheet with matelassé workmanship that creates an incredible light effect and rhomboid shapes with gold details and curved temples.

Rhegium by Bayria Eyewear

The colour palette across the collection includes classic black tones, a whale blue hue and red and green tones alongside delicate white, pink and crystal variations. Morris’ wallpaper in particular, which depicted flora and fauna in rich and colourful designs and patterns inspired earthy enveloping colours in the frames and a timeless elegance, inspired by the values of the movement, such as simplicity and natural beauty. Bayria will be exhibiting at Mido in Milan. To find out more about the brand, visit www.bayriaeyewear.com

NEUBAU Eunoia campaign + ‘behind the scenes’

Eyestylist Exclusive: Independent eyewear brand NEUBAU shot their latest campaign in Capo Zafferano, Palermo, Sicily – the brand shared the story and ‘behind the scenes’ imagery as the Sphere collection launches at Mido in Milan – 3rd to 5th February 2024 

NEUBAU’s latest campaign, with the title EUNOIA, presents the rimless collection ‘Sphere’, an entirely new rimless concept from the Austrian eyewear brand, which will be presented at Mido to an international audience. Based on the Greek word meaning ‘beautiful thinking,’ Eunoia is described as a documentary-style exploration of friendship, individuality, and the limitless possibilities of human connections, focusing on friends staying at a villa. The imagery communicates a mood that is evocative and dramatic, with intimate close-up imagery and a striking contrast of colour and black and white shots.

The shoot took place at a villa on Capo Zafferano, with its sprawling beauty, overlooking the impressive gulf of Palermo in Sicily. Above: one of the lead images in the Eunoia campaign, presenting Sphere – shot by Photographer/ Director Max Von Gumppenberg; below “Behind the scenes” images from the EUNOIA shoot – ‘behind the scenes’ by Ole Jacobs

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Credits: Photographer / Director Max Von Gumppenberg; Director of Photography Jakob Stark; Production MVG Studio Oleh Oleh Shypkov; Stylist Andreas Peter Krings; Hair + Makeup Anna Doemling; Talent: Leo Birker, Hannah M. Weber, Jada Joyce

The new Sphere collection by NEUBAU will be available from April 2024. For more information about NEUBAU, the Eunoia campaign and the new rimless collection Sphere, visit www.neubau-eyewear.com

All images supplied for publication on Eyestylist.com courtesy of NEUBAU

Ørgreen Optics release campaign by Petra Kleis

The Danish eyewear innovators present new titanium and acetate styles in the Danish Delight campaign, showing at Mido (Milan) this weekend

Photographed at Ørgeen Studios in Copenhagen, the photographer Petra Kleis played with light and shadow to capture the essence of the all-new Danish Delight campaign. The imagery showcases two models, each embodying a blend of sophistication and intellectualism, accentuated by the contemporary eyewear matched to a selection of bold and colourful designer attire.

Petra Kleis is one of Denmark’s most sought-after advertising, fashion and portrait photographers. Above and below: the images shot by Petra Kleis in Copenhagen – present the new titanium and acetate collections at Ørgeen Optics

Ørgeen Optics: elegant silhouettes and signature colours – highlighted in the new campaign

The eyewear collection, which includes new models in the Quantum High and HAVN series, is a celebration of craftsmanship and minimal design, featuring designs that are functional, aesthetically appealing, and very wearable. Each photograph by Kleis has been created as a statement of style, an invitation to experience the everyday quality, aesthetic precision and colour stories typical of the Ørgeen Optics brand.

Ørgeen Optics: new acetate colour stories at Ørgeen Optics

The colour palette for both the acetate and titanium models in the new collections revolves around understated hues of eggplant, gun, maroon and metallic blue, interjected with several bright tones including vintage-car-tone fordwood yellow, electric green and rubine red. Ørgeen Optics exhibit at Mido (Milan) from 3rd to 5th February 2024. For more details: www.orgreenoptics.com