Eyestylist

| Eyestylist 16th November 2011

Proof Sustainable Wood

An eco-friendly choice

17th November 2011 I have recently received a pair of sunglasses by Idaho based Proof Wood Eyewear…the model is one of their women’s styles, Cake, a simple but feminine shape featuring a matching brown polycarbonate lenses. The frames are offered in different woods such as bamboo and ebony, and have neat spring hinges and a tiny discreet logo etched into the temple. A quotation appears on the inside of the arm, customised from model to model. My pair is marked with the line: “My life is my message“. 

Set up in January this year, Proof is run by three brothers, from a family sawmill set up originally by their grandfather. The brothers aim is to produce fun, well made, well priced wood sunglasses (suited to all ages but definitely appealing particularly to 20 somethings) while also donating a portion of sales to charity. Proof is supporting sight giving surgeries in India and is also currently involved with the Native American Reservation, Africa and re-planting trees in Haiti.

Another nice touch is the fact that Proof offers a recycling programme…if you want to change your sunglass style, you can return your old pair of shades and get a discount on your next purchase. The old shades are recycled into animal bedding..to find out more about Proof and to see the full collection visit www.iwantproof.com CN

 

| Eyestylist 15th November 2011

Perroquets for Christmas

Magnifying glasses from Filao Paris

16th November 2011 These adorable parrots are so cute – and useful! The charming magnifying/readers design, by Caroline Abram at Filao, is handy for small type and street maps, plus other necessities in fine print. Crafted in glossy acetate, the charming little creatures fold easily to slip into a pocket or purse. Available in bright, joyful colours of shocking pink, orange, forest green, burgundy, plus elegant black. Filao designs can be found in Paris at Les Créateurs D’Opta, 25 rue Abbesses 75018 Paris, and in Vienna at Siebenstern Handels optician. www.filaoparis.com JG

| Eyestylist 12th November 2011

Winter gift guide

John Varvatos V801

14th November 2011 The season for gift giving rapidly approaches, and we have found some unusual, useful and chic eyewear ideas. Good things do come in little packages, like these splendid readers (above) from lifestyle designer John Varvatos. Beautifully crafted in antique gold and silver, and extremely comfortable to wear, they fold compactly into a little leather pouch case. The Transitions lenses provide clear viewing, and the distinguished nosepiece adds a smart touch. www.eyerespect.com www.johnvarvatos.com www.remeyewear.com JG

| Eyestylist 10th November 2011

Optica Toscana, Madrid

10th November 2011 Eyestylist.com’s Art Director Helen Bratby has just returned from a weekend in Madrid, and took some pictures for us of the very special Optica Toscana. It’s one of the stores in Europe that is always being mentioned  to us for its style and atmosphere and incredible selection of specs. The old-fashioned flagship shop (above) is a former seed store full of tiny old wooden drawers, bursting with exciting-looking frames. Blasts of colour are dotted around the wood displays.

The main shop is very buzzy and full of people (not just at weekends), and it’s in an atmospheric regenerated shopping area.

Wall display at Optica Toscana

 

Owner Antonio Lopez, explains further: “Our shops are designed for those with an interest in design and aesthetics, who see spectacles as an important part of their identity, for themselves. We have a wide selection of collections; they include Anne et Valentin, Barton Perreira, Cutler and Gross, L.G.R., Francis Klein, Rapp and Leisure Society and many others. We do well also with the buffalo horn by Ralph Vaessen.”

Why is the store a trendsetter? “We are coherent, we stick to our preferences and tastes when choosing frames, and we work closely with our suppliers bringing a wide choice of complete collections, the best from around the world, to our customers.

“We have opened a second store in Ayala because we saw a demand for our frames in another part of Madrid! Designed by the architects Maroto and Ibañez, this shop is completely different and modern, but we believe it shares the essence of who we are.” CN

www.opticatoscana.com

 

Optica Toscana, Hortaleza 70, 28004 Madrid

Optica Toscana, Ayala 34 28001 Madrid 

 

 

 

Optica Toscana's branch at Ayala 34, Madrid

Photography by Helen Bratby www.helenbratby.co.uk 

| Eyestylist 9th November 2011

Slide

EYE’DC

11th November 2011 Marseilles based designer Lionel Bellet can always be counted on to create a collection with unique touches. In 2009, the company won a Silmo D’Or (an industry accolade) for their innovative  eyewear concepts. The newest collection features “Slide” (above) that allows the customer to select two or three different acetate colours; mix them to ‘slide’ into place, et voilà,  very distinctive frames. Ebony and champagne merge into these neat little shapes, and express retro harmony. Eye’DC designs are available at Les Createurs D’Opta in Paris, and Arthur Morrice Opticians in Knightsbridge, London. www.eye-dc.com  www.idc-lunettes.com JG