Eyestylist

| Eyestylist 27th June 2024

Swedish eyewear – EOE Eyewear: new photography released

The company known for its stylish, high-quality, avantgarde sustainable glasses has shot a new portrait campaign with Pelle Lannefors 
The campaign features shots of mother and son duo Ursula and Aaron Wångander wearing EOE frames – including the made-to-order Stone Collection by EOE Eyewear. Ursula Wångander is a stylist and model and is an iconic figure in the Swedish fashion scene.
Among the frames worn by the duo are pieces from EOE’s Stone Collection, one of particular interest and style, combining timeless frame styles with “nature’s raw jewellery” in the form of precious stones sourced in Swedish Lapland. The stones featured include stunning amethyst, smoke quartz, and pyrite – placed with jewellery techniques to embellish temples. Above: Ursula Wångander wears the cat eye style Ogjort by EOE Eyewear – Photography by Pelle Lannefors
Aaron Wångander wearing EOE Eyewear / Stone Collection – Photography by Pelle Lannefors
The summer campaign, which features a series of portraits, was shot by Pelle Lannefors and their wildposting campaign seen around Stockholm featured collages of the images made by Roeland Vanheesbeke.
Find out more at https://eoe-eyewear.com

| Eyestylist 25th June 2024

Independent eyewear event: Loft San Francisco, USA

The 2024 edition is confirmed for 5th to 6th October  – offering an opportunity to encounter a world of independent eyewear in an intimate setting on the spectacular West Coast

LOFT will return to San Francisco’s Fort Mason Center for Arts & Culture at Gallery 308 this autumn. This historic venue is set in the Northern Marina District of the city by Fishermans Wharf and features expansive views of San Francisco Bay and the Golden Gate Bridge. Surrounded by parkland, the Fort Mason Center is a vibrant cultural hub located within the Golden Gate National Recreation Area.

We really love coming back to San Francisco, said Richard Mewha, founder of LOFT Eyewear Shows. “Fort Mason is always a spectacular venue. The views alone make this a very special event. We encourage vendors new and old to make this a must-see event on the eyewear show calendar. Change is in the air and intimate events like this are becoming much more preferable for many of our clients.

LOFT Eyewear Shows are the premier independent luxury eyewear events held annually in New York City and San Francisco. Since 2000, the LOFT events have showcased exclusive and cutting edge designers from around the world.

Pioneering this event in San Francisco has always been a pleasure. There is a growing appetite for independent eyewear shows and this event is steadily growing in popularity, said LOFT Marketing Director, Louis Fullagar. On the back of the major announcement of our plans to remain in New York, we acknowledge our vendors and their customers are keen for shows like this that have a completely different and relaxed vibe to major conference-type traditional events of the past.

This years San Francisco event will take place over the weekend of 5th to 6th October and will be open from 11.00am – 8.00pm on Saturday, and 9.00am – 6.00 pm on Sunday. There is parking available at the venue and in the surrounding area. As usual there will be a barista, wine tasting, catering and afternoon beverages each day. Find out more about Loft San Francisco at www.lofteyewearshow.com / Eyestylist.com is a media partner for LOFT Eyewear Shows.

| Eyestylist 24th June 2024

Active sunglasses: Ciele x Article One

Ongoing collaboration with Ciele and partnership with Nikki Hiltz

Article One, the specialists in Active Sports Sunglasses combining style and performance, are the producers of GTGlass 2.0, a sunglass style created in a collaboration with Ciele and worn by Nikki Hiltz, a record-breaking professional runner. Above: Ciele x AO – model GT Glass 2.0 – features include adjustable nose pads and rubber temple tips – the frame is made from lightweight GKM for excellent durability and flexibility

Article One and Ciele Athletics debuted the sophomore edition of the Article One x Ciele GTGlass performance sunglasses, an award-winning design first launched in 2020. Earning several accolades for the technical design, including Runner’s World Gear of the Year, the second-generation GT Glass 2.0, boasts a refreshed, distinctly vintage shape, performance material updates, and new colour and pattern offerings.

Article One is a proud partner and sponsor of Nikki Hiltz due to their amazing results on the track and their inspirational leadership and advocacy for LGBTQIA+ rights. The sunglasses company said: “Nikki has had a truly amazing career on the track, having won three national titles in the 1500m, medaled at the World Championships, and set the American Record in the mile in just the last year alone. Off the track, Nikki has raised thousands of dollars benefitting the LGBTQIA+ community through their Pride 5K race and other partnerships. This year, Nikki chose Athlete Ally as the recipient of our Pride Campaign.”

Article One has created a name for itself as one of few independent eyewear brands specialising in high-quality, high-performance sports eyewear with a focus on good design. Find out more at www.articleoneeyewear.com

 

| Eyestylist 19th June 2024

Luxury eyewear: Seya by Götti Switzerland, pure minimalism

The latest acetate additions at the Swiss luxury eyewear company are naturally on-brand: Seya is a supremely lightweight acetate frame with modern oversized proportions created in a soft and natural colour palette

The new frame, produced with a highly-polished finish, is a light and delicate all-rounder, with an oversized square eye shape and an interesting yet very discreet decorated temple inlay. Götti’s signature colour palette, rooted in natural tones which are flattering to multiple complexions, are, broadly speaking, subtle and discreet, with varieties of Havana, Cappuccino and dark brown alongside light sky blue and bordeaux red. Above: Seya is a refined oversized frame style from Götti

Luxury eyewear – Seya by Götti Switzerland – the colours are understated and easy-to-wear

The translucent acetate featured reveals the delicately detailed temples. A repetitive pattern made up of ‘Ö’s creates a new feature in the designs, which have also been polished by hand for an extremely high shine. The name of the person who has done the polishing work is engraved on the inside of the temple as a mark of quality.

A round sister shape called Silde has been released alongside model Seya. For more information visit www.gotti.ch

| Eyestylist 16th June 2024

Eyewear trends – erase by Masahiro Maruyama – two new releases

Two new models – just released this month – express the unusual aesthetic of a handmade collection inspired by erasing pencil lines – the brand releases unique spectacles every season based on the concept of unfinished art

erase by Masahiro Maruyama, the Japanese creative designer known for special artisan design work and impeccable craftsmanship, sees the addition of two new models this month – MM-0089 and MM-0090. The precisely calculated designs explore a playful idea where all traditional notions of how a frame should look are broken –  the right and left sides of the frames do not match – and nor do the front eye shapes. The uneven, asymmetrical lines and shapes are positively celebrated and explored with passion to finely craft each tiny aspect of the frames! This turns the designs into beautiful artistic pieces that offer the wearer a completely unique item for their face, like no other. Above: MM-0089 by the Japanese designer Masahiro Maruyama – avantgarde shape with details created with expertise and precision 

MM-0090 by Masahiro Maruyama comes in bright tones of red or green – the eye shape is loosely based on a classic oval design

Both models are released in four colours which include bright tones of green, blue, red as well as a refined black or black and gold. The erase collection by Masahiro Maruyama was first introduced on Eyestylist.com in March 2018 : https://www.eyestylist.com/2018/03/erase-by-masahiro-maruyama/