Eyestylist

THE AVANTGUARD will launch The Rewilding Sunglasses Collection in Paris this weekend, their 3-part ‘bloom, grow + blossom’ fashion range, made in Japan with a “sustainable approach” – the launch campaign has been created solely using AI

Emerging label, THE AVANTGUARD, founded by Faiza Seth, heads to Paris this week with a striking collection and new campaign, with imagery based on the powerful use of AI. The campaign presents the collection of 11 sunglass designs, made using recycled, bio-degradable and plant-based acetate exclusively. Above: the campaign for The Rewilding Collection is inspired by the  positive connection between nature and fashion – when working in harmony. All the frames are produced in bio-degradable, recycled or plant-based acetate: “we celebrate nature and our role within it, with zero environmental impact” THE AVANTGUARD

“I’m really proud of this collection because it shows that fashion can be beautiful, on-trend and good for the planet” Faiza Seth, Founder, THE AVANTGUARD

The collection includes the Neroli sunglasses style, an upswept and deliberately oversized cat’s eye design, produced in 8mm premium Italian acetate and handcrafted in Japan.

The Wildflower sunglasses (above) offer a hexagonal silhouette, designed for “the free spirited, independent thinker”. The colour story is interesting for this model, with a choice of tones from trendsetting Viva Magenta to a fun ‘patchwork effect’ matt tort.

The multiple details featured for all the sunglasses in the line have been curated with care and expertise, and include bespoke, triangular hinges and customised metal wire-core temples. The temple tips are laminated in a highlight colour and the inner temple tips feature lines laser etched onto the acetate to add grip. The EYE FOR CHANGE is also lasered etched and ink filled on the inside of selected frames.

About THE AVANTGUARD – the brand was founded by the London-based entrepreneur and philanthropist, Faiza Seth. Her vision is to create a beautiful sustainable collection that is both fashionable and accessible. Creating the collections in micro-batches (300 pieces per style) in Japan, the aim is to commit to minimising waste while maintaining high standards of production and design. Find out more at www.theavantguard.com

The RG1009TI ‘Serpentine’ is inspired by guilloché (rose engine turning), an historic decorative technique in which a very precise, intricate and repetitive pattern is mechanically engraved into an underlying material…..this new design from Rigards has been shortlisted for a Silmo D’Or in the Optical Frame – Eyewear Designer Category.

Made from a single-source recycled titanium material, the new RG1009TI by Rigards represents a work of elegance and extraordinary refinement, uniting old and new ideas, artisan expertise and complex craftsmanship. Modern machining and time-honored goldsmithing were both used in the making process, and the materials which were specifically chosen to elevate the sustainable qualities of the design include pure titanium for the rim as well as beta-titanium for bridge, temples and corners. Above: RG1009TI ‘Serpentine’  – a ‘must-see’ this weekend during Silmo Paris

The rounded rims of the RG1009TI ‘Serpentine’ feature the guilloché patterning which is inspired by serpents and dragons; this is applied in a meticulous mathematically predetermined pattern via rose engine turning which involves immense skill. Compensating for machine limitations, traditional hand tools including polishing wheels, three types of sandpaper and blades, files and picks of various kinds – were all required to perfect and complete the rim design.

Every detail of the frame has been carefully calculated to achieve the ideal balance of fine aesthetics with lightness and comfort. Further characteristics include the use of beta-titanium for some elements such as the temples and corners to achieve a “restrained simplicity” which does not take the attention away from the extraordinary work of the front. Finally, the frame is polished with six different sizes of natural, reusable walnut shell media to achieve a gentle luster as well as the signature hand-polished ‘Time-Machine’ patina of the artisan label. Find out more at www.rigards.com

The Mediterranean’s vibrant colours, textures and light effects return as key inspiration in the new proposals by Jisco Style 

Jisco Style’s new collection arrives with new colorways inspired by the Mediterranean region, the sea and the natural environment. The frames come in bi- and tri-colour combinations, a mix of materials with a strong lean towards sustainable selections, and feature a palette which is upbeat, luminous and full of bright details. Above: Barcelona brand, Jisco Style, has developed a new collection with all colours inspired by the Mediterranean’s land and sea 

The blue palette in eyewear remains bold, audacious and flattering. Jisco Style proposes multiple frames in blue tones inspired by the Mediterranean sea. Details in the acetate such as colour effects that replicate the white foam of the waves are characteristic of the new Steve model, designed for men.

Jisco Style’s Jördis Neubauer told Eyestylist: ” We will also launch a model named Fuego. It comes in a colour range of six combinations, and it is a man’s model with very bold characteristics; the frame looks as if it is quite heavy, but because of our beautiful screwless hinge, we are able to cut the frame so it has a very thin structure, meaning that you have a bold effect with a very nice light weight. This very sleek screwless hinge is patented.”

Model Sarah, the feminine cat eye shape in the new collection, was designed to express the passion of the Jisco designers for the nature of the Mediterranean region. The frame combines a deep red with bright orange and an earthy brown. Find out more about Jisco Style at www.jiscoeyewear.com

Written by Clodagh Norton – Nirvan Javan offers support to Red Cross in Morocco with profits from Majorelle sunglasses being donated to earthquake appeal

Inspired by the Jardin Majorelle in Marrakech, Nirvan Javan’s Majorelle frame captures the beauty and unique deep blue colour of the iconic building in the famous botanical gardens created by French artist, Jacques Majorelle in the 1940s.

The design, which has been produced in a limited edition, has been informed by different concepts relating to the iconic location. They include the striking architecture, the blue stone and well-known details such as the yellow curtains and window frames, a colour which inspired the sun lenses in this model. Above: the Marrakech collection is a colourful tribute to an enchanting place

Nirvan Javan has announced this week on social media that revenue generated from the sale of the Limited Edition Majorelle sunglasses will be donated to the Red Cross and directly to their efforts to help those in need following the devastating earthquake in Morocco earlier this month. Nirvan Javan exhibits at the upcoming international eyewear fair SILMO Paris. For more information visit www.nirvanjavan.com