100% Optical

The 12th Edition of 100% Optical takes place Saturday through to Monday at ExCel London: 100s of eyewear collections will be on show, including independent eyewear brands taking part from Italy, France, Germany, the UK, Scandinavia and the US

From the latest industry fashion trends and panels and discussions, to valuable networking and CPD point gathering opportunities, 100% Optical 2026 promises an eventful weekend for optical retailers. Highlights will include the 100% Studio, sponsored by Nikon, Optical UK, this area of the show will be dedicated to championing independent eyewear brands from across the world, including Linda Farrow (UK), Blackfin (Italy), Tavat (Italy), Blake Kuwahara (US), FLEYE Copenhagen (Denmark), and MYKITA (Germany).

This year’s winners of the Annual Love Eyewear Awards will be announced on the Catwalk at 5pm on Saturday 28th February. A panel of industry experts, journalists, and eyewear bloggers come together ahead of the ceremony to shortlist the entries across its 13 categories, including New Designer 2026 and Luxury Frame of the Year.

The organisers of 100% also highlight their catwalk show again this year, an opportunity to see new frame styles worn on the dance floor live through choreographed performances.

Above: 100% Optical exhibitor – BLACKFIN is an annual exhibitor at 100% Optical – their new collection, Vitra features a lightweight transparent material in combination with titanium. VitraCore™ is a proprietary technology based on a state-of-the-art high-performance polymer – www.blackfin.eu

MOREL: the new Enigma collection explores colour stories where a transparent tone is combined with a very thin colour on the contour

100% Optical exhibitor: The French eyewear company Morel has released ENIGMA for 2026, a collection characterised by a special colour palette developed with complete freedom, inspired by the surrealist creative game, “Cadavre exquis” and embracing a spontaneous process. Enigma will be on show in London along with the family of Morel eyewear collections, produced in the Jura spectacle-making region of France. https://morel.com

Linda Farrow: luxury eyewear and sunglasses from the iconic British brand will be showing at the London event this year

100% Optical exhibitor: LINDA FARROW will unveil their latest collection for A/W 2026 at 100% Optical and the full campaign which accompanies the collection, Water’s Edge. For the A/W season, Linda Farrow’s female muses are photographed at some of London’s most breathtaking historic and famous sites including Tower Bridge, Big Ben, and the London Eye. The collection is characterised by some exciting new statement sunglass designs as well as refined optical pieces created with an acute eye on the precision in the finishing in each unique detail, with features such as double-colour precious plating and characteristic honeycomb temples and hand-painted eyelet hardware. www.lindafarrow.com

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Götti Switzerland – model Aosta, a brand new entry in the titanium collection

100% Optical exhibitor: At Götti Switzerland, innovation meets contemporary design in a portfolio of collections featuring state-of-the-art materials, from titanium to refined 3D printed material. The brand has just announced two new styles in its titanium collection, Aosta and Amalia, styles which “stand for confidence and pure elegance”. Manufactured from ultra-light titanium in Japan, these models combine technical precision with an ultra-light feel. Selected colours emphasise the characteristic shapes and the matte finish creates a modern, natural look, www.gotti.ch.

Ørgreen Optics’ Acetate Cut model Lasdun – high-density acetate with ultra-slim titanium temples, inspired by Brutalist architecture

100% Optical exhibitor: Orgreen’s latest collections are defined by a contemporary vision focused on exceptional materials, functional design and trend-driven shapes. The new colour stories at the Danish brand reflect a sensitive approach to the new softer and transparent colour palettes for Spring/Summer 2026. www.orgreenoptics.com

100% Optical exhibitor: Among the releases at MYKITA this season, Lite Acetate Sun expands MYKITA’s hybrid construction with sculptural acetate fronts and lightweight stainless steel temples – expressive 70s inspired engineered for comfort and reduced material use. This collection and others will be available for optical retailers to view at the event. www.mykita.com

Model Virtually by Hoffmann Natural Eyewear x Thierry Lasry – pictured on model and in a striking blue finish, above

100% Optical exhibitor: Hoffmann Natural Eyewear’s collaboration collection with Thierry Lasry proposes fine spectacles and sunglasses in natural buffalo horn. These styles fuse the contemporary audacity of the designer, Thierry Lasry with the artisanal excellence of Hoffmann – known for its mastery of natural buffalo horn and include bold designs with colourful finishes as well as the more traditional neutral browns and light grey tones of natural horn. The collection will be on show with Glasseswebb. www.hoffmann-eyewear.com

100% Optical takes place from Saturday 28th February to Monday 2nd March at ExCel London. For further details visit www.100percentoptical.com

For 2026, independent eyewear brands LINDA FARROW, MYKITA, Ørgreen Optics, Blackfin, and more will be showcasing new collections at 100% Optical. The organisers of the event promise footfall, inspiration and design showcases, catwalk shows and a line-up of brand new winners in the Love Eyewear Awards…

Taking place from 28th February to 2nd March 2026 at Excel in London, this will be the 12th Edition of the 100% Optical trade only event, promising to highlight everything related to optics – from cutting-edge eyewear design, style and innovation in lenses and technology – as well as providing CPD-accredited sessions throughout the 3-day event. The optical exhibition, co-located with 100% Ophthalmology, is partnering with the Association of Optometrists (AOP) to deliver the education programme. Featuring more than 100 hours of sessions, the three day event will offer a wealth of learning opportunities for both optometrists and dispensing opticians. Above: 100% Optical, London is in its 12th year

Macy Vista sunglasses by Linda Farrow, pictured in wine: the British brand returns to 100% for the 2026 Edition

100% Optical has announced a shortlist for the popular Love Eyewear Awards, which includes a varied selection of categories, from Men’s Sunglasses of the Year right through to ‘Most Engaging Practice Window’.

First launched in 2020, the Awards are now judged by eyewear experts from across the industry, including optician/influencer Kayla Heersink (@opticalistyle), Dispensing Optician, Alison Price, and for the first time, EYECON show founder, Tarrence Lackran. The shortlists this year include entries from world-class independent eyewear brands: among them are LAFONT (Children’s category), l.a. eyeworks (Men’s + Luxury Frame of the Year category), Götti Switzerland (Men’s + Luxury Frame of the Year), MOREL (Men’s Frame of the Year) and Albert I’mStein (Men’s Sunglasses of the Year). See the full line-up of shortlisted companies on the link below.

The winners of the Love Eyewear Awards will be announced on the first day of 100% (28th February 2026) at 5pm on the Main Stage.

For more information on 100% Optical to register, and read about Love Eyewear Awards shortlist visit, www.100percentoptical.com/

100% Optical 2026, EXCEL London

100% Optical 2026, Excel London