By Clodagh Norton – The 100% trade fair in London promises a huge display of eyewear collections in January, alongside the latest tech, lens releases and state-of-the-art optical equipment for opticians and optical practices. Their growing “studio area” for independent labels will welcome new additions for the 2020 show – among which the fair organisers highlight Coral Eyewear (www.coraleyewear.com), an eco-friendly frame producer, and Kaleos, the Barcelona brand offering innovative fashion frames at affordable prices. Above: model Pollitt by Kaleos – released this month in new colours. Find out more: www.kaleoscollection.com
Titanium frames remain hugely popular this season and Ørgreen Optics will showcase some of their highly successful minimal modern styles – named after infamous rap tunes. The strong lines and contemporary details of these frames exude originality and freedom of expression. Find out more at www.orgreenoptics.com
Returning to the London show for 2020, Gotti Switzerland is one of the fair’s prestigious luxury exhibitors and a key innovator in eyewear design: their ultralight, minimal Perspective collection was launched in 2017 and has seen some original new editions including the Perspective “Loop” series (2019 launch) with delicate 3D printed matt polyamide rims – a must see at 100%. www.gotti.ch
Woow is already a favourite French collection at 100% – much loved by the UK market for its bright quirky designs and creative colour combinations. The latest limited edition was the Bolly Wool capsule, inspired by “Bollywood” with Mandala patterns on temples and spiced-up tonal mixes of cardamom, saffron, mint and red pepper. Frames from the collection can be seen at www.wooweyewear.com
SALT. Optics is one of the most distinctive of the US brands attending the 100% fair for 2020. SALT. enjoys a strong relationship with the UK, with the ophthalmic and sun collections available at some of the most unique British independent optical retailers. Their latest designs will go on show at the exhibition, packed with wonderful classic shapes re-interpreted with modern elements and uplifting nature-inspired colours. Find out more: www.saltoptics.com
Lara D’ by Lara D’Alpaos comes to London from the Italian spectacle-making region of Belluno. The latest range includes laminated acetate frames characterised by clean, well defined lines and lovely colour combinations that offer a bold and fresh perspective for the New Year. Find our more at www.laradeyewear.com
100% Optical will take place from 25-27th January 2020 at ExCel exhibition centre, London. The event is exclusively for trade and showcases an overview of eyewear, lenses, optical equipment and business services. A selection of independent brands attend the event each year. A sustainability angle has been added to the fair in recent weeks. The organisers have promised to plant a tree in the name of every optical professional who signs up for the show between now and 8th January and who attends the show from 25th to 27th January, “to recognise and do something positive about the climate emergency.”
For more information visit www.100percentoptical.com – This feature was written by Clodagh Norton. All rights reserved.