October 2017

Seeoo Classic – the pince nez reimagined

The pince-nez was a popular glasses style in the 19th century (and earlier), free from temples and traditionally produced in metal wire, buffalo horn or acetate. The classy modern interpretation by Seeoo – the entrepreneurial Austrian brand – is a very practical slim size (not much larger than a credit card) with a cool, modern design by optician and designer/innovator Gerald Lasnik. The design – which is handmade in Austria and features Mazzucchelli acetate in gorgeous colours combined with a narrow metal bridge –  has been awarded two prestigious Red Dot Design awards. For this season, the ‘Classic’ design is available in a range of colours including red, black and orange with different flat case designs, including some produced in colourful leathers and the following powers: +1.50, +2.00, +2.50, +3.00.

For more information visit : www.seeooshop.eu CN

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Inspired by Mr Bean: theo + Wujic Jo

An unlikely inspiration makes for a brilliant and charming concept in a new release by theo, designed in collaboration with South Korean fashion student, Wujic Jo. Previewed at SILMO this month, the design brings together a classic eyewear concept with a humorous twist inspired by the iconic British TV character, Mr Bean.

Catwalk; Wujic’s graduation collection

Working together with theo designer Serge Bracké,  the result is a highly stylised set of frames from Wujic, with an excellent fit and a classy look – like a tailored suit – but with a serious twist. The frames are made of acetate, with a keyhole shaped bridge and rivets – timeless and classic. The influence of Mr. Bean comes in the form of a chrome clip, inspired by the TV character’s Mini Cooper, with tiny windscreen wipers, to wipe the dirt from the lenses, and magic away the entire sun filter…(or seemingly!!)

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75 sets of three glasses are available in this edition, in three different versions: glossy black frames with a shiny chrome clip, dark tortoiseshell frames with a shiny gold clip and a light tortoiseshell motif with a matte gold clip. The packaging follows the theme inspired by the Mini Cooper colours – and adds the finishing touch, a seat belt! More details on this collection and other new and brilliant theo releases at www.theo.be CN

Light Transmutation, Siens Eye Code

Eyestylist Preview 2018 ….. SIENS EYE CODE in Milan has announced the official launch for 2018 of their brilliant Light Transmutation project which we have recently experienced. The project explores chromotherapy via sunglasses designed to expand and transform the wearer’s vision through “coloured” light. The seven colours are those of the 7 chakras, each offering different therapeutic benefits corresponding to different parts of the body – red, for example, activates the circulatory and nervous systems connected to the heart.

In the frame design, the transparent coloured ring surrounds a dark UV protective sun lens; the same colour reappears on the temple in a striking ‘wing’ design which represents the beneficial  and therapeutic effects of the lens whilst giving the frame a cool futuristic look.

Light Transmutation / Siens Eye Code

Chromotherapy, also referred to as colour therapy, is an ancient alternative medicinal method. The Siens team – headed up by designers Roberto and Stefano Russo – are known for their experimental approach to eyewear and a consistent exploration into different materials, technologies, design disciplines and conceptual ideas. This is the latest project in a collection that also offers innovative technical solutions in the form of a patented hinge, lens assembling system and packaging integrated with the glasses in their first series, Creatures (launched in 2016).  Find out more about SIENS at the website: www.sienseyecode.com CN

HOF Zurich – Eyewear Energised!

Indian summer weather, a unique setting, and splendid eyewear united to make Hall of Frames Zurich 2017 an exciting and informative event. Show coordinators Nathanaël Wenger and Steffen Keil were delighted with the turnout and the upbeat ambience. Wenger commented: “The atmosphere of HOF Zurich was extremely positive for the ninth edition that took place in the Umweltarena in Spreitenbach. The most beautiful autumn weather at a new location warmly welcomed visitors, and over 140 boutiques visited the event.” Top image left to right: Nathanaël Wenger, HOF coordinator; Martha Arenas, Interior designer; Christine Haussener, Eyewear designer; Steffen Keil, HOF coordinator)

Matthias Marpe – Matze Marpe Eyewear and Isabelle Malina – Miamai München

Nath noted several new directions in the latest eyewear designs. “Fine-rimmed metal glasses are in demand, and eyeglasses with filigree and softer shapes. Colours are back, and many collections are bolder than previously introduced. Several brands presented new 3D collections.The Wood trend is firmly established with Dominik Gasser from Lungern, Pascal Nüesch from Chur, and Loris Lunettes. So the ‘young wild ones from Switerland’ were creatively represented. Specs Lab from Zurich exhibited for the first time; a small eyewear manufacturer in Zurich’s Old Town. They produce a series for opticians in acetate and horn. EYETECH, the long-standing marketing partner of Hall of Frames, organised photos that were taken by enthusiastic and professional photographer Gilles Stüssi. The images were then developed in an on site darkroom and given to the customer.”

Newcomers at HOF Zurich left to right: Rico and Marco Rihm – Specs Lab Zurich; Lorenz Richard and Aramis Navarro – Loris Lunetttes

HOF Zurich was also highlighted by well-attended presentations at the Think Tank sessions, as speakers gave educated insights on current topics. Wenger commented: “Martha Arenas demonstrated vividly how to reconstruct a shop or simply decorate a window with simplicity and resourcefulness. For Marcel Zischler sustainability was an issue. He addressed the wide field of employee management, and how employees can be better integrated into a company. Johannes Dillinger talked about the peculiarities and challenges of Carbon eyewear, and Christoph Englehardt  on how an optician himself can become a brand.”

Vintage eyewear collector Christoph Dachi displayed his exciting retro designs

Next year is the 10th anniversary of Hall of Frames Zurich, which will take place in the Papiersaal on 7th and 8th October 2018. This is where HOF Zurich launched, so the show is returning to its original roots. Wenger and Keil noted that an anniversary celebration is in the works – so follow – and stay with us for more news from HOF Zurich! www.hallofframes.ch JG

All photos exclusively for Hall of Frames Zurich/Eyestylist by Gilles Stüssi  All Rights Reserved

Die Brillenmesse Stuttgart Showcase 2017

Eyewear artisans gather in Stuttgart the weekend of 28-29th October to introduce their latest collections in the captivating atmosphere of Motorworld. The annual event is an ideal platform for independent eyewear designers – both known brands and emerging newcomers – to demonstrate their flair and innovation. Top image: Vintage forever with fabulous Retro style Wyld by Lesca Lunetier www.lescalunetier.com

Camil in Ash from the elegantly crafted Götti Dimension collection – directional and stylish 3-D designs www.gotti.ch

The Exhibitors

From Adrian Marwitz in Germany to Yuichi Toyana in Japan, plus Götti Switzerland; Coblens; Didier Voirel; Barberini; Blackfin; Lesca Lunetier; Miamai München; Onkel Ferdi; Orgreen; Powder & Heat and more – Die Brillenmesse Stuttgart is an ideal opportunity to experience designs by established companies, and discover intriguing start-ups presenting new and exciting eyewear concepts.

All that glitters…sparkling designs in sophisticated black and festive colours in Jessica from the Glitter Line by Didier Voirel at Metal Art Concept www.metalartconcept.com

The Think Tank sessions – presented by eyewear professionals – covers informative and timely topics for opticians, including marketing and sales opportunities via social media; 3-D technology; and other creative ideas of specific interest to optical specialists.

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Contemporary, sleekly shaped sunglasses in chic smoky crystal acetate by Miamai München www.miamai-eyewear.de

In addition to stunning eyewear, visitors can visit the amazing, classic collection of vintage automobiles on display at Motorworld – a nostalgic view of luxury and impeccably crafted motorcars.

Silmo d’Or winner Blackfin from Italy was awarded the Special Jury Prize for ARC BF822, and will present their latest collection of optical and sunglass designs www.blackfin.eu

Die Brillenmesse Stuttgart looks forward to welcoming you at Motorworld on Saturday 28th October from 11h00 until 18h00, and Sunday 29th October from 10h00 until 16h00. www.diebrillenmesse.de www.motorworld.de JG