Art in store: Les Belles Lunettes, Réunion

The independent store is showing an exhibition by talented young watercolorist, Pauline Bachel

‘Portraits v Self-Portraits’ is an exhibition created especially for the independent eyewear boutique, Les Belles Lunettes – located in Réunion, a French island in the Indian Ocean close to Madagascar. As admirers of the subtle and unique work of the artist, Les Belles Lunettes has selected Bachel as the muse and face of their new campaign. “We then asked her to interpret the images in the campaign in her own style,” explain Karine Chane Yin and Patrice Fuma Courtis, art directors for Les Belles Lunettes, who currently produce 4 campaigns for the store each year. “Portraits v Self-Portraits is a two-tiered experience for the artist : she is both the subject of a series of portrait photos, and then through the projection of her interior world in the form of self-portraits created after we had shot the campaign photos.” Art Direction / Photography / Styling : @kplusp_art_direction – (the works of art featured in the exhibition are available to purchase.)

Les Belles Lunettes x Pauline Bachel: images and watercolours

Les Belles Lunettes is located in St Pierre, Réunion and stocks a selection of fine eyewear brands including Gamine NYC, Anne et Valentin, theo and Andy Wolf. Two further stores are in planning and will open on the island in the near future.

OGI Eyewear
MOREL par Jean Nouvel
LINDBERG
Les Belles Lunettes featuring Pauline Bachel

About the artist: Pauline Bachel studied applied Arts and Textile Design at the Lycee Ambroise Vollard, St Pierre, Réunion. Her first exhibition at ‘Cafe Social Club’ launched her career as an illustrator/artist and brought her recognition – with clients who include Apple. Inspired by the Creole culture, simple pleasures and travel, her beautiful works of art embody an idyllic tropical picture of nature with subtle references to a deeply personal focus on femininity.

34, Rue du Four à Chaux, St Pierre 97410, Réunion – Visit the website for more details: https://www.lesbelleslunettes.re/ – Campaign created by www.kplusp.com