In our special series about creativity on Instagram, we introduce @nina_more_eyewear, a new Insta page by the Spanish design brand Nina Mûr designed to “connect, support and share” across the optical/optician community.
The Spanish label, already present on Instagram with their brand page @nina_mur_eyewear, have launched a second page @nina_more_eyewear, with design and lifestyle inspiration specifically for the optical community. “We wanted to share our knowledge, inspiration and philosophy with passionate opticians,” Lorena Serrano, Co-founder and Creative Director told Eyestylist. “To inspire and empower them to improve their sales – and also to feel good. On this page we highlight sustainability, slow luxury, arts & crafts, design and innovation.”
The page curates a wide variety of imagery about design, display, creative composition, colour and eyewear inspiration based on the brand’s main values but translating them into ideas and tips about window dressing, set design and decoration, marketing concepts and elegant minimal ideas for presentation.
“We see this side of Nina as a new window on our work – beyond glasses,” explains Lorena. “It talks about our philosophy and our soul and our activities beyond eyewear as a creative agency. Here you will find more variety of content and more value, giving ‘more’ and sharing ‘more’.”
Nina Mûr is a refined wooden eyewear label – crated by Davide Fichera and Lorena Serrano and based in Madrid. The label focuses on independent production, high quality and sustainabile materials, innovation and craft. Visit @nina_more_eyewear by @nina_mur_eyewear on Instagram – and find out more at www.ninamur.com