EOE flagship, Stockholm

For its flagship store in the city of Stockholm, sustainable eyewear brand EOE has created a serene and minimal EOE universe, inspired by the sparse nature of the northern terrains of Swedish Lapland. The new destination store is located on Mäster Samulesgatan 10, in the middle of Biblioteksstan, a busy and well-known area of the city, known for its many retail stores, among them several already specialising in eyewear.

“Coming to EOE should be like visiting a dear friend,” says co-founder Emilia Lindmark, who is as passionate about eyewear design as she is about her origins. “We will highlight creative talents from northern Sweden. One week this could mean an art exhibition with a sculptor from Norrbotten, next week a gig with a DJ with roots up north. Simply put, the store will be a piece of Norrland right in the middle of Stockholm.”

Interior: EoE Eyewear – the flagship opened in January 2021 – the walls are inspired by natural clay

The store concept is a natural extension of the sustainable EOE design philosophy;  inspiration from nature with a distinct focus on material, form and detail: a blue table is inspired by a waterfall; the displays are made from travertine, inspired by the Swedish mountains.

OGI Eyewear
Götti Switzerland

About the brand: EOE Eyewear are specialists in sustainable eyewear. They produce frames which are recycled and recyclable. In 2019, the company was the first in the optical business to produce new frames from a material created out of old ones with the REGRIND collection. Find out more on Eyestylist at The flagship store is located at Mäster Samulesgatan 10, Stockholm, Sweden

Tarian Atelier Tournelles, Paris – France

Ceramics and eyewear by Jeremy Tarian in newly opened showroom in the Marais

“My new space plays with perspectives and revels in free associations,” says Jeremy Tarian, eyewear designer and passionate ceramicist who has created a multidisciplinary space to show both artistic collections. The Atelier opened at the beginning of 2021.

Located in the Marais quarter of Paris, this elegant historic building – l’Hotel de Melun – was built in the 17th century, and redesigned in 1780, and can be found on the famous historic Rue des Tournelles near Place des Vosges.

MOREL par Jean Nouvel
Götti Switzerland

The showroom is designed both as a personal studio space and showroom to invite guests and buyers to view the collections. The interior features neutral colours, minimal furniture, open wall displays and glass-lined display cabinets with an ambiance that reflects the designer’s love for colour, design and raw materials.

Interior: displays of ceramics and award-winning eyewear at the new showroom

About the designer: Jeremy Tarian studied Finance, and then trained at New York’s Parsons School of Design, returning to his passion for all things creative for the development of his career.  After gaining experience at the German eyewear company, ic! berlin he launched his own eyewear brand, Tarian, in 2011 followed by a ceramics line in 2018. Today he dedicates his time to both creative disciplines. 50 Rue des Tournelles, 75003 Paris, France /

Hungry Eyes, Stuttgart

Thomas Hommerberg has opened a new optical boutique in the German city, with furniture sourced from old night clubs and modern design elements including a floating counter

After 14 years as store manager, master optician Thomas Hommerberg has achieved his dream in the hardest of climates. His new store in Stuttgart specialises in independent eyewear brands and design labels.

“The concept is to bring to Stuttgart real independent eyewear in a unique shop which is far removed from the mass market”, he told Eyestylist. “This is definitely missing here and this is the concept of my store. Individuality, quality, mixed with great independent styles in a modular shop system for individual people. We created a modular system with our architects and urban shop system, with some neon lights, palms and a touch of palm springs style. We are not conservative, so it was clear that we needed a name with more style than “Optik…” like everybody else. The name was found by my UX-Designer and it comes from the movie “Dirty Dancing”. For us it is an artificial word with a positive vibe. We have lots of customers coming to the store and singing softly “Hungry Eyes”!”

Interior featuring a floating counter in white: Hungry Eyes, Stuttgart

Despite opening in November 2020 during the pandemic, without any possibility for a launch party, the new collections are well received in the neighbourhood which is in the heart of the city of Stuttgart. Brands include Blackfin, Gigi Studios, Coblens, FOLC, ROLF Spectacles, TVR and Nirvan Javan.  “We are trying to give our customers a very good shopping experience even in this hard times,” Thomas said. “Beside the frame brands we have some accessories from Frame Chain and from some local dealers, to support our neighbours.”

“We love good design, but we always keep the most important thing in focus: our products and our customers” Thomas Hommerberg, Stuttgart

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MOREL par Jean Nouvel
Interior: Hungry Eyes – design details include suspended lamps, an illuminated mirror and parquet flooring

The interior works with a modular system, with grey tones, natural surfaces and green plants. The furniture was sourced from old nightclubs in Munich (Thomas describes them as “Freddy Mercury” era pieces from the 1980s-90s) creating an interesting eye-catching contrast to the stone wall of glasses. The palms and cacti have been added to bring the atmosphere to life. “With the neon lights we have an exciting mixture of palm springs, 80s and very modern elements,” he tells us. “And the floating counter makes the store interior complete.”

Rosenbergstrasse 76, Stuttgart, Germany

LAPIMA shop opens in Brazil

An expression of the inspirations and references imbued in their designs and collections, Brazil’s no 1 artisan label for spectacles and sunglasses LAPIMA opens its first in-person store in São Paulo, Brazil. Located in the heart of the city, at CJShops, co-founder Gisela Assis describes the new store as “an extrapolation of LAPIMA’s essence, with a bold minimalist architecture.”

The spirit of Brazil’s Atlantic rain forest permeates the elegant interior. The inclusion of green peace granite is complimented by details in a warm copper hue inspired by the country’s rich terrain.  Central to the interior, the Domino bench by the Brazilian designer Claudia Moreira Salles, gives a distinctive focal point while referencing the iconic shapes of Brazilian architectural landmarks.

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MOREL par Jean Nouvel
LAPIMA Shop, Brazil

LAPIMA is a luxury artisan label, created by husband and wife, Gustavo and Gisela Assis. The collection is made in the couples own factory in Campinas, outside São Paulo, by skilled artisans. Adhering to traditional spectacle-making tradition with technical precision and an avantgarde perspective,  the designs focus on beautiful fine materials such as acetate and buffalo horn in a contemporary palette of natural and nature-inspired “Brazilian infused” colours. LAPIMA Shop, Rua Haddock Lobo, 1626, Sao Paulo, SP – BRAZIL

Local treasure: Ottica Rossi, Tuscany

Traditional Italian stores, Ottica Rossi and sister store Ottica Talluto, dedicated to professionalism and an offer of unique eyewear, have an established authentic history of serving their community. The owner Luca Rossi told us he has added his own limited sunglasses line to his selection of eyewear – a project he has dedicated to the local people and the beautiful landscapes of the Tuscan region.

In the dreamy seaside towns of Orbetello and Maremma (Tuscany), Luca Rossi’s traditional optical boutiques  – Ottica Rossi and Ottica Talluto – offer a combination of traditional eyecare services with a wide choice of frames and sunglasses – selected for the local community and, in normal seasons, a stream of tourists and visitors who come to the area for sun and relaxation. The eyewear collections in the stores currently include famous fashion collections and independent brands Barton Perreira, Seeoo and Maui Jim, as well as the Italian classic, Persol.

Ottica Rossi – the Ottica Rossi sunglasses edition

Rossi’s dedication and passion for his work has culminated in a new project in 2020. The optician has created his own collection of  10 sunglass models, produced locally in Italy and inspired by the location of the stores. Featuring classic colours of ochre, tortoise and black and retro-inspired shapes popularised by the stars of the Italian cinema of the 1950s and 60s the line is designed as a connection to the local Italian region, with a nostalgic and classical style, a nod to “la dolce vita”.

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Götti Switzerland
Ottica Talluto Orbetello and Ottica Rossi Argentario present a wide range of eyewear

About – In the heart of Porto Santo Stefano, overlooking the sea, Talluto Ottica first opened in 1987, to serve the local community and tourists visiting the town. Ottica Rossi is located in Porto Santo Stefano, close to the sea front. Today both stores are run by optician, optometrist and contactologist Luca Rossi. Written by Clodagh Norton – all rights reserved