Boutiques

Shopping in London: 4 new stores

London’s choice of eyewear and independent design brands is rising quickly. Several new optical stores have opened across the city in the last few months. New mono brand stores and exclusive independent boutiques are changing the face of optics in a city where consumers are more informed and interested in eyewear fashion and good design.

1. Chakshu London

The new boutique style practice Chakshu is located in Camden. The store has been created by a team of optometrists who have also launched their own eponymous house brand  in premium Italian acetate. Their additional brands, meticulously chosen to suit a variety of styles, offer the latest designs. They include Lunor, SALT. Optics, and from Paris, FACEAFACE.

Chakshu London Opticians has been created as an independent practice “where you will receive a highly professional service from a knowledgeable and experienced team.” The eye examinations are conducted using state-of-the-art equipment, including an OCT 3D retinal scanner.

The co-founders have worked in a variety of different optometric settings from smaller independent stores to large retail chains. Combined, they have over 30 years’ optical experience between them. Chakshu London, 97 Parkway, Camden Town, NW1 7PP  https://www.chakshu.co.uk/

2. FourFourFour

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Located in Chiswick, West London, FourFourFour opened in March 2019. This is a sister store to Barnes Nineteen at 19 Barnes High Street, and it stocks a variety of design labels including Henau, Nine, Silhouette and Garrett Leight. A modern and minimal interior – which moves away from the clinical look of some traditional British optical stores – is becoming the norm in the UK as eyewear is seen as an important fashion consideration. 444 Chiswick High Road, London

3. Izipizi Paris

Izipizi is the latest opening in the Soho/Carnaby Street area in central London. This is the French brand’s second stand-alone store in Europe; the debut store is in the Marais district of Paris. Located in the popular shopping district of Soho, this new corner store displays all of the brand’s adult and children’s collections in a small yet well designed open retail space. www.izipizi.com

4. For Art’s Sake

This is another stand-alone retail store, located in central Covent Garden in the busy covered market.  The store borrows bold design details from the brand’s penchant for eclectic style: decadent blue velvet furnishings and brass fixtures have been designed to “elevate the statement-making frames”. Many new retail features have been incorporated, from a selfie station to personal shopping (in five languages: Mandarin, French, Spanish, Italian and English), a concierge option, tax-free shopping, “Click and Collect” as well as exclusive colour choices for some of the frame designs. For Art’s Sake is designed by Xiwen Zhang who is featured on 2019’s Forbes 30 Under 30 list. www.fasforartssake.com CN

Stoffels Optik, Zürich

Michael Stoffels has transformed part of the historic Zunfthaus zur Meisen in the Lindenhof Quarter, Zürich, into a state-of-the-art designer optical boutique.

Michael Stoffels opened his eponymous store in November 2018, replacing the well-known store on Storchengasse which had been run by the family in this location since 1983. The new prestigious boutique is located in the Zunfthaus zur Meisen, an historic 18th century building celebrated for its Grand Guild Hall and its exceptional central position overlooking the river Limmat. The interior of the shop merges contemporary and traditional features with striking colours and an artistic style with elegant, one-off pieces of furniture and art works.

Striking colours at Stoffels  – inspired by Marrakech

Stoffels, who created the interior design for the store with Jaqueline van Maren, architect and interior designer, said the aim was to open a hip optical store in the very traditional historic setting, with a unique experience compared to other stores and an open and appealing outlook for young people. “We wanted to attract attention in a well-known location,” he added, “where thousands of people walk by every day. The brilliant colours are inspired by Yves Saint Laurent and his love for Marrakech, and the vibrant “Blumlihalle” (hall of little flowers) in Zurich, painted by Augusto Giacometti, nephew of the famous Swiss sculptor.” The exotic interior and its elegant furnishings create a setting that is more like a luxury living room than an optical retail space.

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Close-up at Stoffels: elegant displays of fine eyewear

The shop has opened with a selection of handpicked niche collections which include Eyevan, Lucas de Stael, Retro Specs, Moscot, Carin and ‘Stoffels Own’ collection which is handmade in Switzerland.

Other outstanding features of the interior decoration include an impressive wall painting created with a bespoke wallpaper, designed especially for the wall and the colour scheme of the shop, by Jakob Schlaepfer from St. Gallen. Stoffels explains: “Jakob Schlaepfer is one of the most famous producers of haute couture textiles. The wallpaper is covered with a hologram foil, which is illuminated at night and gives a beautiful glittering effect visible from outside to passers-by.”
Munsterhof 20, Wuhre, CH – 8001 Zurich
For further details visit www.storchenoptik.ch CN

 

Lunetier Ludovic Brussels Belgium

An energetic hub embraces Brussels. It is a hive of remarkable activity for culture, cuisine, fashion, and international politics. The city boasts vast green spaces and lovely parks; numerous museums; architectural landmarks; and it is the capital of the European Union. Belgian fashion designers have captivated the global style stage, and include Dries Van Noten; Raf Simons; Ann Demeulemeester, and Martin Mangela. Chocolate, chips, waffles and beer are known to dominate cuisine; however, elegant gastronomy is alive, well and flourishing in Brussels, and beyond the city centre.

Lunetier Ludovic Brussels

Brussels includes nineteen municipalities, and a stroll of the historic Sablon area enchants the visitor with tempting antique shops; vintage clothing; designer labels; charming cafés; and speciality food shops. For distinctive and original custom-made eyewear – set your sights on the remarkable and influential Lunetier Ludovic Boutique. “My wife Vinciane and I opened the boutique in 2015,” recollects optician and owner Ludovic Elens when we met in Brussels, “and we specialise in bespoke glasses. We do feature some brands, but I am an eyewear crafter…that is my passion. We offer the finest quality and personalisation.”

Lunetier Ludovic interior

Lunetier Ludovic is a bright and airy space over three levels; the street level displays frames where customers try on the designs; the lower level is Elens craft shop; and the upper level houses the office. “It was very hard to find a location; every week we went to a different area. We chose the Sablon as it has many interesting shops – art;  jewellery; chocolate; antiques; and luxury products,’ says Elens.

Ludovic crafting his designs

The frames crafted at Lunetier Ludovic are truly luxurious works of art. Clients chose their materials from the intriguing collection that Elens has acquired – including sheep and deer horns that he works in layers. “We never throw anything out”, declares Elens, “as you never know when a particular piece of acetate or horn might be useful.”

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Bespoke Ludovic design in acetate with Knot and Lemon Tree Wood

Each design takes approximately two weeks to create – and then two to three months for the actual crafting of the frame. “I want to design the frame that the wearer wants to wear,” Elens emphasises, “as we have many clients who are unable to wear a regular frame from a designer or manufacturer – perhaps due to an abnormal facial issue. However, that can be overcome with the correct design and bespoke fitting. There are details in the designs that you may not see, but the wearer can feel.”

Sculpted sun design by Lunetier Ludovic

Lunetier Ludovic has an amazingly diverse international clientele that range in age from two-and-one-half-years old – to eighty-one years old. They all wear Ludovic designs, which are individually personalised. Some clients are very specific about what they want. “We had a client who was a Roy Orbison fan, and he wanted frames exactly like what Orbison wore, so that is what we created.” Discover more about Lunetier Ludovic and the boutique’s unique, and beautifully handcrafted eyewear at www.lunetierludovic.be JG

Somers Optiek: colour + celebration

theo’s exceptional Somers Optiek store in Antwerp, a window on the eyewear label’s world of colour, love, energy and design, always has a trick up its sleeve. In anticipation of the Chinese New Year in February and theo’s passion for all things ‘Valentine’ (14th February), the boutique is now resonating with the vibrant colours and textures of colourful dragons from the East.

Photography: © 2018 copyright protected Artworks,
Photography & Graphic Design!

Somers Optiek first opened in its current location behind the KBC Tower – a landmark ‘Art Deco Skyscraper” – in 2008. Since our last visit in 2012 – see Joan Grady’s feature at https://www.eyestylist.com/2012/11/somers-optiek/ – the store has expanded, with a new fresh open space designed to cater to a young customer and their particular requirements for styling, colour and design. The space was designed by APRIL ONE’s Karine Ribbens (www.aprilone.be).

The store features a comprehensive selection of new and past designs by the iconic Belgian company, many of which are hidden behind the scenes, ready for customers to explore and try on at their leisure. Just a few frames are displayed on cabinets or in alcoves to highlight new colour, shapes or special releases. Somers Optiek offers a comprehensive eyecare service with state-0f-the-art eye testing available in the lower level consulting rooms as well as styling expertise from ‘theo’ trained frame specialists. Visit online at www.somersoptiek.be / www.theo.be  CN

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Somers Optiek, Eiermarkt 41, 2000 Antwerpen, Belgium

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EYE Q Stylist Optician, Barbados

Alicia Hartman opened Eye Q in 2011 at the luxury location Limegrove Lifestyle Center on Barbados platinum west coast, a shopping hot spot featuring luxury fashion stores – Vuitton, Burberry and Ralph Lauren. Despite a worldwide recession at the time, the shop quickly became the leading independent optical boutique on the island. In 2018, the owner launched her own independent sunglasses label, PFB (Peoples from Barbados) dedicated to the Bajan community and its unique all-embracing lifestyle, filled with warmth, colour and natural style. 

“Many people thought I was crazy to take on a project of this scale with no experience in retail, marketing and management,” explains Alicia Hartman with  a smile. But with the support of her husband Sam and family she achieved what she set out to do,  “with passion and love”.

Alicia set out to offer personalized stylist consultations offering the best eye care with a stylistic approach and a laid back yet professional atmosphere. “Initially we brought the world to Barbados through a combination of designer and independent brands,” she explains. “From day one, I preferred independent brands,  but I did incorporate some of the well known designer brands as crowd pleasers.”

Over the years she gained the trust of clients and was able to focus on creative independent brands. With this came Peoples from Barbados in 2017, Alicia’s own collection of sunglasses. “The shop has a real purpose beyond eyewear and I’m excited. It’s as if we’re taking Barbados, the people and the culture to the world through a truly unique colorful understated and glamorous collection!”

Attention to detail: EYE Q / “Peoples from Barbados” sunglasses

The store itself offers a clean minimal space designed to showcase the frames – with Caribbean flair, and a personal playlist of music that reflects the owner’s love for travel and other cultures. “Initially there were wall decals of different people in glasses. We referred to them as the #eyeqpeoplez with a “z”. In Barbados “my peoples or my people” is a connecting phrase, to make someone feel a part of something special. The idea was always to have a personalized stylistic approach bringing people together in Barbados, regardless of there class or colour – and with one thing in common: “great taste in glasses and the desire to be unique and stand out from the crowd”.

Today a few things have changed. “To liven up the minimal space there are life size black and white portraits of beautiful Bajan faces in PFB eyewear by local photographer Adrian Richards. We wanted to showcase the real Barbados – not just the “postcard images”.”

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Personalised eye styling: Alicia fits PFB sunnies on carnival dancer

This season, the collections in the store include independent brands from different cities around the world. “On an island, it’s important to do that! The demographic here ranges from aristocrats to fishermen to artists and celebrities.”

When I select designs I have a specific client in mind. I must offer glamour (Linda Farrow / UK), colour (theo /Belgium) , and technological sophistication (Mykita / Germany). With the Peoples from Barbados collection, we can also offer our own distinctive DNA ‘with Bajan Soul’. “I have aspirations for PFB, to make my Bajan people proud of who they are. I plan to promote Bajan artists and local talent and to encourage them to think independently – to live their dreams!”

Peoples from Barbados Eyewear is available at EYE Q and Selima Optique, New York. Find more details at https://peoplesfrombarbados.com/ CN

Eye Q Stylist Opticians, Limegrove Lifestyle Centre Holetown, Barbados