Boutiques

True to its city’s exceptional focus on design, eyewear brand ic! berlin takes fashionable eyewear to exciting heights, and its flagship store is no exception. Located just next to Berlin’s state-of-the-art ADIDAS and close to its original place of birth in Max Beer Strasse, today the company’s retail HQ in Munzstrasse (Mitte) offers a wide selection of eyewear possibilities, highlighting the most comprehensive collection of ic! frames (over 500!) alongside limited editions and vintage collectibles.

Browsing is worthwhile and will allow a peak at the very latest designs and colourways that have just launched at the international eyewear fairs. Staff are on hand to explain the new colours, designs and materials with a special knowledge of the innovative state-of-the-art screwless eyewear for which the Berlin company has become known worldwide.

The industrial, gallery-like interior reflects style and design attitude, with details such as art works and floral displays that are immediately welcoming. At the back of the space is an area for high-tech eye testing, and should you have a creative streak, there is an option to design your own sunglasses choosing from an almost infinite number of frame and lens colour combinations. This service is unique to the shop and one that offers a particularly mind-blowing opportunity for combining frame and lens colours according to personal preferences.

ic! berlin brillen GmbH is a German company which designs and produces high-end, handcrafted eyewear in Berlin, and distributes it worldwide. The company was founded in 1996 by Ralph Anderl. 

Munzstrasse 5, 10178 Berlin – www.ic-berlin.de CN

Following the flagship in New Orleans, and a 6 month pop-up style residency, in Soho, New York, US brand Krewe has opened a permanent location at ​85 1⁄2 Spring St.​

The airy minimal interior has been designed “to cultivate an intimate experience with the brand while strengthening the ties between New Orleans and New York”. Utilizing flora displays, a modern white decor and New Orleans-based artisans to create interior finishings, the space has a close affinity with Krewe’s standalone storefront in the French Quarter of their city of origin.

Repeated visits to the elegant Götti + Niederer Boutique in Lucerne, Switzerland are always a genuine pleasure. Located in a landmark building, the boutique – celebrating its 25th anniversary this year – is situated on an historical square – Mühlenplatz – in the city’s charming Old Town. Evolution and discovery go hand in hand for Urs Niederer – whose passion for fine eyewear sizzles with enthusiasm.

The latest excitement in the boutique is the launch of The First Floor. This beautiful space, just above the main building, with its original parquet floors and decor has occasionally hosted exhibitions, designer appearances and short-term events, but was never used continuously. Now Niederer – with the design expertise of Thomas Frischknecht, who works at Götti Switzerland in Marketing and Communication – has launched a concept for young, fashion conscious people who love frames, but may not be able to afford luxury labels.

Emphasis is on sunglasses, with frame prices not exceeding 300 Swiss Francs. Niederer resources young eyewear and accessory designers from Switzerland and globally. The selection includes Sunday Somewhere from Australia; Pride, Web and Gambini from Italy; Funk Food in Germany; and Myth from Korea, among others.

The decor on The First Floor is fresh, contemporary and chic. “I love cactus,” says Niederer, “so when Thomas and I were discussing the design concept, we wanted something simple and natural.” Frames are displayed on cube units, wall shelves, and metal latticework, with an exotic selection of cactus displays. Frischknecht’s streamlined, uncluttered approach to The First Floor ambiance ensures an inviting, relaxing environment for leisurely trying on frames. Niederer plans to hold various events on The First Floor – and stipulates: “Everything is going to be fun and an adventure!” And indeed it is! www.goetti-niederer.ch JG

Deepak Oberai is the owner of Albert Road Opticians, a beautiful converted Edwardian house in Wilmslow. Eyestylist asked him about the store, which has an original setting and exquisite mix of eyewear collections.

When did you first open and can you tell me about how you had imagined your store initially? Albert Road Opticians is set in a house that has a lot of character. When we first opened, I was aware of the potential but did not maximise this. However after an impromptu climb of Mt Kilimanjaro, I decided I wanted us to be ‘The House of Spectacles’. So I decided to take it back to the original features (fire places, picture rails) and treat people as if they are coming over to your house, with a lovely cup of tea! This was a game changer for us.

You are working with very creative brands like theo from Belgium? How is it going, and is there a greater interest for statement design? What have your experiences been so far? Theo is my personal favourite. Initially when we introduced this at Albert Road Opticians we did not know how to approach the bolder design conversation. However, as with anything, practice makes perfect and we are now known for brighter, bolder designs in our local community. Our clients who have bought this eyewear may have been reluctant initially, but as soon as they get a compliment from a stranger (and this happens), they turn into raving fans. It’s incredible to see such joy on people’s faces.

Tell us about the design of the shop and who worked with you on it.
The shop and its unique quirky features lend to the building we are in perfectly. We worked with Sheffield based interior design company 93ft (https://93ft.com) and they really know how to push the boat. The style chosen was reclaimed furniture with a modern twist. The dark colours compliment the handmade cupboards perfectly and the reclaimed flooring brings the design together.

How much do you change your selection of frames – do you stick with old favourites or add newcomers if you find them in the shows? We attend international optical shows regularly to see what is up and coming. When we see something exciting we like to build relationships with that brand and see if they are a good fit for us. Generally we only take one new brand a year if we really like it. However working with innovative brands like Theo or Anne & Valentin, their new collection releases can almost feel like a different brand so that helps keep things fresh.

You have clearly gone out of your way to provide a really special service. Tell us about this and where your priorities lie. Coming to Albert Road is like visiting a good friend. The atmosphere is relaxed; we want people to feel they are in a non-clinical environment. As the building has several rooms, we have renamed the front room, and we call it our ‘Tea Room’. This is where we offer drinks, a bit like a hotel. It the scene for the rest of the show.

Our eye examinations are longer than the average 45 minutes. This allows us to get to know our clients better from a personal perspective. This slow, personal approach means we can highlight opportunities for multiple pair purchases, in the future, where necessary. The eyewear is presented in the ‘Eyewear Gallery’ with a few frames on show, and others hidden in drawers. We like to style people, and this subtle approach of introducing quirky eyewear works very well. Most of all we want our clients to be happy. We always say ‘Our reputation walks around on your face’ and we want this to be spectacular. This friendly relaxed approach has won us many fans.

This January, a second shop – Station Road Optician – has opened in Cheadle Hulme. 18 Albert Road, Wilmslow – plan your visit at www.wilmslowopticians.co.uk CN